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Enacting Regional Development at the Interface between Commercial and

Societal Entrepreneurship

Bengt Johannisson, senior professor

Presentation at the Forschungsmarkt regiosuisse &

Tagung Regionalentwicklung 2012 Bern, September 26, 2012

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Agenda

• Place as focus for commercial and social development

• Understanding entrepreneurship

• Societal entrepreneurship as a practice

• The duality of regional development

• Conclusions

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Place is Important for Economic

and Social Development

• New businesses are started where the founders live

• Public services are needed close at hand

• People get involved and take responsibility where they feel at home

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The Scope of Space in Societal Development

Global community Macro region

Nation state Meso region Municipality Local community

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Instigating and Energizing

Regional Development

• From above: Corporate strategy, EU- programs, national programs

• From within: Triple Helix, science parks, municipal planning

• From below: industrial districts, local mobilization

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The Gnosjö Industrial District

In the 1980s the economically most successful region in Sweden

Few individual firms are entrepreneurial

Offers denser networks than induced localized clusters such as science parks

Invites to frequent lateral networking

Practises organic clustering at different levels

Firms balance local and non-local networking

The collective (business) community is entrepreneurial

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Images of Entrepreneurship

Creative organizing as practiced across

boundaries in order to enact opportunities

Learning - from radical innovation to creative imitation in everyday (business) life

Individual initiatives which end up in collective efforts

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Societal Entrepreneurship

• Innovative interactivity that works across the boundaries between the market, the public sector and the civic/NPVO sector

• Mobilizes marginalized human capabilities by infusing self-confidence

• Triggers involvement that bridges between public and private spheres of social life

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Three Sectors in Society with

Contrasting Logics

• The market – customers, standards,

advancing technology, global perspective

• The public sector – clients, regulation, on- going reforming, local perspective

• The civic (NPVO) sector – citizens, shared values, mobilizing, ‘glocal’

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Why Societal Entrepreneurship?

• Recognizes entrepreneurship as the making of a sustainable world

• Compensates for market and public-sector deficiencies

• Paves the road for private and public venturing

• Adds to both diversity and integration

• Opens up for new understandings of regional development

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The Industrial District as a Role

Model – Mobilizing Paintridge

The proposed close-down of the dominating

glassworks threatens the community’s existence

A social entrepreneur mobilizes local potential entrepreneurs and attracts external supporters

Strongly social networks feed an emergent new industrial structure

A community cooperative acquires the glassworks

Within a few years the glassworks is and remains the most profitable firm in the industry

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Strategizing in Macken

- a Social Enterprise

• Originating in a journalist’s vision of a sustainable society

• Getting ‘things’ done – such as integrating new Swedes – by social bricolage

• Thriving on immediacy, hands-on action

• Multiple social embeddedness in networks

• Create attention – business angels volunteer

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Rural Urban Life-setting

Focused

Complex

Outlook

Local

Global

Contrasting Rationales for Local/Regional Development - the Territorial and the Functional

Competence

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Conclusions

Don’t cut corners – recognize the benefits of social value and practices

Accept that public measures only can provide the rules and resources for a game that has to be played by market and NPVO actors

Recognize practical experience as an asset in the knowledge economy

Appreciate regional collaboration, not just

global competitiveness as a source of success

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