Q2/H1 2017
IR Presentation
At a glance
Thomas Ebeling
Double-digit revenue growth in H1 2017
Revenues
Adjusted EBITDA
Adjusted net income
1,872 +11%
458 233
+8%
+9%
We are on track to reach our 2018 targets …
1,926 1,998 2,063 2,152 2,210 2,207 2,301
335 484 611 371 465 442 768 442 923 563
1,172
95 124 202
262
362 389
470
2012 2013 2014 2015 2016 Q2 2017 2018
2,356 2,605 2,876 3,261
3,799
75%
64%
77%
78%
Broadcasting German-speaking Digital Entertainment (since 2015)
Digital Ventures & Commerce (since 2015) Content Production & Global Sales
Digital & Adjacent (until 2014)
Degree of achievement
1)3,983
(required pro-rata
76%
target: 75%)
Target 2018:
EUR 4,506m
Latest portfolio measures
not yet reflected in 2018 CMD targets
Ext. segment and Group revenues
[in EUR m; FY 2012-Q2 2017 (LTM); 2018 target]
… and already generate 50% of revenues outside TV advertising
Q2 2017 LTM 3,983
2012 2,356
External revenues [in EUR m]
Non-TV advertising CAGR: +33%
TV advertising CAGR: +2%
CMD target achieved:
of Group revenues generated 50%
outside of traditional TV advertising business 50%
50%
23%
77%
We have built a portfolio of leading businesses in our new segments
Broadcasting
German-speaking Content Production
& Global Sales Digital Entertainment Digital Ventures & Commerce
55% 9% 11% 24%
Free TV #1 #1
AdVoD premium video sales
house
Top 3
Global multi- channel network
(MCN)
#1 #1
#2
#2 Top 10
Global independent production group
Share of Group
We are the leading TV Group in Germany
28.7 29.0 27.1 25.1
Q2 2017
-0.3%
pts +2.0%
pts
2010
We established an international content production powerhouse
19 production companies in 7 countries
of total CP&GS 73%
revenues coming
from US
1)We built a leading global multi-channel network
Top3
global MCN
video views 7bn
per month
1,200
global
creators
Demand side
platform Exchange/
marketplace Supply side
platform Ad server Sales house Publisher
Ad ve rtis er/ age ncy
+ mandates
Data management platform
We created a leading proprietary AdTech stack in 24 months
We built a portfolio of leading digital commerce assets in four years
Double-digit
revenue growth Single-digit
revenue growth
1)Double-digit
revenue growth
2)Double-digit
revenue growth Double-digit
revenue growth
#2 #1 #1 #2 #1
We established powerful national and international partnerships
European Media Alliance cooperations
Programmatic
Sales House (EBX) Joint online
video platform Studio71
co-investment Thematic
TV windows
US entertainment
cooperations German data
cooperation
Log-in partner alliance
First partner
We continued our portfolio transformation in H1 2017
Exit of selected SevenVentures Media-for-Equity (M4E) investments 2)
Bolt-on acquisition of Jochen Schweizer to create leading experience platform 3)
Sale of etraveli after more than doubling its enterprise value (EV) 1)
Financials
Dr. Jan Kemper
Q2 2017: strong financial performance driven by non-TV advertising businesses
[in EUR m; growth in %]
Consolidated revenues
[in EUR m; growth in %]
Adjusted EBITDA
[in EUR m; growth in %]
Financial result
[in EUR m; growth in %]
Adjusted net income
Q2 2016 Q2 2017 Q2 2016 Q2 2017 Q2 2016 Q2 2017 Q2 2016 Q2 2017
Adjusted EBITDA margin: 28%
254 270
886 962
133 144
-10 -26
+9% +6% >+100% +9%
H1 2017: first half also with strong financial performance
[in EUR m; growth in %]
Consolidated revenues
[in EUR m; growth in %]
Adjusted EBITDA
[in EUR m; growth in %]
Financial result
+11%
[in EUR m; growth in %]
Adjusted net income
+8% +9%
424 458
1,688 1,872 +10%
-34 -37
H1 2016 H1 2017 H1 2016 H1 2017 H1 2016 H1 2017 H1 2016 H1 2017
213 233
Adjusted EBITDA margin: 24%
Broadcasting German-speaking: solid results despite muted TV ad market environment
2017 Q2 Q2
2016 YoY H1
2017 H1
2016 YoY Comments
Total revenues 562 564 -0% 1,102 1,079 +2% TV ad revenues down in Q2 owing to TV ad market decline and lower share of advertising, partly due to ad campaign deferrals into H2 and Parship internalization. Continued dynamic revenue increase of distribution business based on ongoing HD subscriber growth.
Ext. revenues 529 541 -2% 1,031 1,034 -0%
TV advertising 474 497 -4% 928 950 -2%
Distribution 35 31 +14% 68 60 +13%
Adj. EBITDA 208 201 +4% 345 332 +4%
Positive adjusted EBITDA development due to efficient cost management, growing distribution business as well as increased internal revenues.
Revenues and adjusted EBITDA (entity)
[in EUR m]
Digital Entertainment: AdVoD business continues to grow dynamically
2017 Q2 Q2
2016 YoY H1
2017 H1
2016 YoY Comments
Total revenues 114 116 -2% 217 215 +1%
Dynamic revenue growth of our multi- channel network Studio71 and our AdTech business. Overall segment revenue development negatively affected by ongoing challenges in the music and live entertainment business as well as deconsolidation of Games.
Ext. revenues 108 110 -2% 205 205 -0%
AdVoD 81 70 +15% 151 128 +18%
PayVoD 21 20 +3% 42 40 +6%
Adjacent 6 9 -34% 12 18 -33%
Adj. EBITDA 7 16 -54% 5 15 -66% Segment profitability reflects decline of Adjacent business and mix effects.
organic +10%
growth H1 YoY
Revenues and adjusted EBITDA (entity)
[in EUR m]
Digital Ventures & Commerce: strong revenue and adjusted EBITDA growth – Commerce strategy pays off
2017 Q2 Q2
2016 YoY H1
2017 H1
2016 YoY Comments
Total revenues 229 158 +45% 459 313 +47% Solid revenue growth of Online Price Comparison, Travel and Ventures businesses. Lifestyle Commerce vertical benefited from dynamic revenue growth of Flaconi and Amorelie. Positive consolidation effects from Parship Elite, Windstar and Stylight. SevenVentures returned to mid single-digit revenue growth.
Ext. revenues 227 152 +50% 457 302 +52%
Online Dating 30 n/a n/a 61 n/a n/a
Online Price Comp. 23 21 +9% 55 51 +9%
Online Travel 84 78 +8% 154 141 +9%
Lifestyle Commerce 60 24 > 100 % 122 48 > 100 %
SevenVentures 31 29 +6% 64 62 +3%
Adj. EBITDA 45 29 +58% 92 66 +40% Dynamic revenue growth translated into stronger double-digit adjusted EBITDA growth.
organic +14%
growth H1 YoY
Revenues and adjusted EBITDA (entity)
[in EUR m]
Content Production & Global Sales: US and UK businesses keep on enabling double-digit segment revenue growth
Revenues and adjusted EBITDA (entity) [in EUR m]
2017 Q2 Q2
2016 YoY H1
2017 H1
2016 YoY Comments
Total revenues 107 97 +11% 207 173 +20% Continued dynamic segment revenue growth driven by production business in the US and UK. Organic growth as well as consolidation of 44 Blue Studios contributed to Red Arrow’s revenue growth.
Ext. revenues 89 77 +15% 168 141 +19%
Adj. EBITDA 12 11 +10% 21 15 +34% Profitability well ahead of our 10%
adj. EBITDA margin target.
We confirm our 2017 financial outlook
Financial leverage 1.5x-2.5x
Adjusted EBITDA above prior year
Adjusted net income above prior year
Group revenue growth at least high single-digit increase (%)
Dividend pay-out ratio 80-90% 1)
Q2 2017 focus topics
Thomas Ebeling
Focus topics for today
5 1
3 Distribution update
AdTech and data initiatives
4 Advertising market
Portfolio management and M&A TV performance
2
We pursue an active portfolio management strategy
Where we divest Where we invest
High TV responsiveness Significant synergies
Asset-light business model High omnichannel potential
Local hero potential
Not best owner anymore
Significant value creation opportunity
Jochen Schweizer
Online Travel strategic review etraveli sale
SevenVentures M4E portfolio exit ParshipElite Group
WindStar Medical
Rationale and highlights
We are creating a leading online experience platform
Positive market dynamics with high single-digit growth expectations going forward
Complementary product portfolio and brand positioning
Majority acquisition at EV of EUR 108m
with attractive valuation of ~11x EV/EBITDA 2016
Cost savings and synergy potentials Strong digital capabilities
and omni-channel distribution network
+
Leading in emotional experiences
Leading in
adrenalin
experiences
We more than doubled the enterprise value of etraveli since acquisition
etraveli enterprise value development since acquisition
508
235
+116%
~2.2x
[in EUR m]
November 2015 June 2017
Sold to financial investor CVC in June 2017 at more than doubled EV
Combined purchasing power of our Travel vertical with suppliers leading to significant profitability increase
Acquired in November 2015 and significantly increased revenues while expanding
to now 50 countries (e.g., USA, China, India)
Large part of M4E portfolio sold to leading US private equity fund Lexington Partners for mid double-digit million Euro amount
Lexington acquired majority stake in new fund
“Crosslantic Capital” with us as strategic partner with approximately 25% stake
IRR of around 30%, doubling our overall media and cash investments
We successfully sold parts of our SevenVentures M4E portfolio
Value creation potential in Digital Commerce verticals
~2x
EV/SalesConsensus valuation
of DV&C segment (2017E) DV&C peer group valuation
(2017E)
Online Price Comparison Online Dating
moneysupermarket EV/Sales 5x
EV/EBITDA 14x match.com
EV/Sales 4x EV/EBITDA 12x
~12x
EV/EBITDALTM pro-forma
1)revenues
EUR 126m
EUR 120m
Peer multiples
vs. P7S1
segment multiple
Focus topics for today
5 1
3 Distribution update
AdTech and data initiatives
4 Advertising market
Portfolio management and M&A TV performance
2
TV consumption reflects aging of core target groups
Target group A 14-49 Daily TV consumption
173 164
Q2 2017 12
Q2 2016
190 181
13 4 5
Target group A 14-69
-5%
TV classic TV alternative
3)TV catch-up
222 219
9
Q2 2016
3
Q2 2017 235 232
9 3
-1%
Target group A 14-29
-5%
121 110
7
Q2 2017 7 144
16 137
19
Q2 2016
German population share
1): 18%
[Ø daily TV viewing in minutes, rolling last 4 quarters]3)
German population share
1): 44% German population share
1): 72%
[Ø daily TV viewing in minutes, rolling last 4 quarters]3) [Ø daily TV viewing in minutes, rolling last 4 quarters]3)
TV net reach
2): ~6m TV net reach
2): ~20m TV net reach
2): ~37m
Increasing relevance of target group 50+ for advertisers
Growing share of total population 1)
44% 628
EUR
High available income per month 2)
[Germany; 2015; 50+ years] Available income after fix costs such as rent and groceries [Germany; 2016; 65-85 years]
+4%pts
until 2030 +20%
vs. 2012
Effectiveness of TV advertising for brand awareness building and advertising recall in target group 50+ comparable to target group 14-49 4)
349 minutes
+160min
vs. 14-49
Daily TV consumption
[Germany; Q1 2017; 50+ years]
High daily
TV usage 3)
TV continues to dominate video viewing despite high PayVoD penetration
Broadest user universe (A 14-49) Video consumption (A 14-49)
190 190 190 188 186 181
93 91 90 90 93 94
81
73 72 71
80 78
73
75 74 76
87 83
29 29 31 33
40 44
[Ø daily TV viewing in minutes, rolling last 4 quarters]
[in %; usage at least rarely or more often]
17 11 6 TV (incl. catch-up)
DVD/Blu-ray Free online video (excl. catch-up) PayVoD
44% PayVoD penetration only
translates to
~5% share of daily TV consumption
stable despite increasing broadest user universe of other
video services
We maintain the leading position in the German TV market
[Q2 2017; in %]
[Q2 2017; in %]
27.1 25.1
40.9 35.0
Audience share (A 14-49) Share of advertising (SoA)
+2.0% ∆
pts
+5.9% ∆
pts
Audience share core channels (A 14-49) Audience share small channels (A 14-49)
[Q1 2012-Q2 2017; in %]
[Q1 2012-Q2 2017; in %]
P7S1 leading in larger channel group and RTL in small channel group
0 5 10 15 20 25 30
2 1 4 2 3 4 2 3 4 1 2 3 4
3 1 1
4 3 1 2 2
Q 1
2012 2013 2014 2015 2016 2017
0 1 2 3 4 5 6
3 2 3 4
1 2 1 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 Q
2012 2013 2014 2015 2016 2017 Launch of
RTL plus
US content still delivers strong ratings
Leading US movies and TV series are a strong differentiator for P7S1 against both local competitors and Netflix (only 10% content overlap)
Holdbacks against SVoD usually 9-12 months after FTA availability
Selected US series have recently
performed below expectations, indicating potential for grid optimization
US content breakdown (H1 2017)
Ø market share A 14-49
1)Movies
Sitcoms
Returning US series US series New
% of total license
content invest
1)No. of studios
8.9% 6 majors
>50 indies 5 majors 6 majors 7 indies 5 majors 10.9%
9.2%
8.9%
∑ 100% 9.6%
We successfully established new US highlights in the German TV market
Lethal Weapon
Ø 9.9%
(+1.5%pts vs. YTD channel-Ø)
Up to
11.2%
MacGyver
Ø 10.4%
(+2.0%pts vs. YTD channel-Ø)
Up to
12.8%
© 2016 Warner Brothers © 2016 CBS Broadcasting, Inc. All Rights Reserved
In line with previous years, H2 with exceedingly strong line up ahead
Commissioned Licensed Branded windows
Schlag den Henssler (Q3 2017) House Rules
(H2 2017) The Martian
(Q3 2017) Honig im Kopf (H2 2017)
© Warner Bros.
The Voice of Germany
(Q4 2017) Duell um die Welt
(H2 2017) The Great Bake Off
(Q4 2017) Profiling Paris
(H2 2017) Navy CIS
(Q3 2017)
Up to 17.4%
Up to
23.3% Up to
14.5%
Up to 15.5%
Fo od & Drinks Ho me & Ga rde n Do it yours elf
Tra vel
Up to 13.5%
Scripps Networks Examples
Get the F*ck out of my House (H2 2017)
© 2015, 20th Century Fox Film Co., TSG Entertainment Finance LLC. All rights reserved
Ratings Red Arrow formats [H1 2017; A 14-49]
2)Red Arrow share of BCGS’s commissioned content spending [Q2 2017 LTM; in %]
1)Red Arrow ratings outperforming slot averages
Red Arrow’s share of our grid is growing and ratings are outperforming
Push our “own your grid” strategy
+6% pts
Q2 2017 LTM 16%
Q2 2016 LTM 10%
111 Verrückte Viecher February 2017 Kiss Bang Love
February-March 2017
Knallerkerle April-May 2017
Hochzeit auf den ersten Blick:
Tatsächlich Liebe?!
April 2017
Up to 10.3%
Up to 15.4%
Up to
19.0% Up to
11.2%
Red Arrow successfully improved its KPIs
Shows in the catalogue
4)Number of international sales clients
4)930+ vs.
870+ in H1 2016
340+ vs.
240+ in H1 2016 Number of
productions
1)Number of
returning shows
2)Returning shows’ rate
3)150+ vs.
130+ in H1 2016
60% vs.
65% in H1 2016
380+ vs.
330+ in H1 2016
Number of hours produced
1,460+
1,200+ in H1 2016 vs.
of total CP&GS 73%
revenues coming from US
5)of total CP&GS 10%
revenues coming from OTT
players
6)Focus topics for today
5 1
3 Distribution update
AdTech & Data initiatives
4 Advertising market
Portfolio management & M&A TV performance
2
7.6m HD subscribers in Q2 2017: well on track to reach 2018 target
HD FTA subscriber development [in m]
1.6
9.2 6.7 7.6
4.9 5.7 3.7
1.8
Q2 2015 CMD
target 2018 Q2 2016
Q2 2014 Q2 2013
Q2 2012 Q2 2017
+0.9m
Q2 2016 vs.
+13%
4.5% 9.3% 12.4% 14.4% 16.9% 19.2% 23.2%
penetration HD
1)Successful roll-out of HD distribution on new DVB-T2 platform continued
Abandonment of DVB-T service
on March 29, 2017 Successful roll-out of new DVB-T2, freenet management announced ~500k subscribers
~1.8m
households affected from
DVB-T abandon-
ment
1)~1.8m 1) households affected
from abandonment freenet management announced increase to
~800k paying subscribers until end of 2017 3)
~500k
subscribers
in trial period
2)Focus topics for today
5 1
3 Distribution update
AdTech and data initiatives
4 Advertising market
Portfolio management and M&A TV performance
2
H1 2017 net TV ad market below PY, but positive expectations for H2
In our view, deviation of TV advertising revenues from underlying macro environment is non-structural and only temporary due to campaign shifts into H2 2017
2
P7S1 German-speaking TV advertising revenues in H1 2017 below TV advertising market due to seasonal share of advertising shifts by agencies and Parship internalization
3
Back-loaded growth in H2 2017 expected – September to December 2017 decisive for full year net TV advertising market growth
4
Current commitment levels are supporting back-loaded seasonality and low single-digit full-year TV ad market growth
5
Total net advertising market decreased slightly in H1 2017 mainly driven by Print – net TV advertising market also negative
1
[estimate, in EUR bn] [estimate, in EUR bn]
Declining total ad market and TV ad market in H1 2017
Net ad market in H1 2017 1)
H1 2017 9.4
H1 2017 2.1
Total net ad market Net TV ad market
Reasons for declining TV ad market
Restrained marketing spending of advertisers
due to political uncertainties (e.g., Brexit and elections)
Decline reflects strong comparable figures in H1 2016 Declining total net advertising market in H1 2017 – even including Google and Facebook,
with print as a main driver
Development further affected by Parship internalization
[absolute in EUR bn, growth in %]
Negative H1 is outlier in very strong long-term trend
Estimated German net TV ad market Comments
Cyclical shifts to H2 2017
(e.g., BMW, GM and Unilever) and individual regulatory advertiser effect (BAT)
Cosmetics and beverages down in H1 2017 after very strong performance in 2016
Reduced advertising spending due to consolidations in Telecommunications sector (e.g., Teléfonica/E-Plus)
Motor vehicles down in Q2 2017 ahead of IAA motor show in Q3 and after very strong Q2 2016
0.0 0.5 1.0 1.5
Q1 Q2 Q3 Q4
2010 2011 2012 2013 2014 2015 2016 2017
Slower growth of private consumption in Germany since mid 2016
Fewer products advertised in total ad
market, similar impact within TV ad market
6 of top 10 industries increased TV budget, 7 of 10 increased TV ad share
Gross TV ad spendings of top 10 TV industries, Germany
H1 2016 vs. H1 2015
in EUR m H1 2017 vs. H1 2016 in EUR m Δ Share Δ TV in media mix
in EUR m
6.974 100.0%
Finance Beverages
Detergents Pharmacy Food Business Services Cosmetics & Toiletries
Telecommunication Motor Vehicles Trade & Shipment
Total 594
-19 58
155 152 75
46 30 -28
-46
37
107 68 34 -47
-2 15
60 -3
-38 17
19
1.002 899 804 783 451 446 364 362 250 229
14.4%
12.9%
11.5%
11.2%
6.5%
6.4%
5.2%
5.2%
3.6%
3.3%
+7.3%
+4.0%
-5.5%
-0.3%
+3.4%
-0.8%
-9.6%
+7.1%
+15.4%
+8.9%
+1.6%
+3.1%pts +0.8%pts -0.3%pts +3.1%pts +0.8%pts +0.7%pts -2.2%pts +3.3%pts -2.4%pts
+3.8%pts
+0.1%pts
Back-loaded market development expected in H2 2017
Market growth rate estimate 2017 [in %]
Market growth rate estimate 2016 [in %]
FY 2017 TV ad market outlook maintained at +1.5%
to +2.5%, with lower end of range perceived more likely
Industries with strong performance in July
e.g., motor & vehicles, beverages, home and garden FY 2017 outlook further underpinned
by positive advertiser commitments
Agencies also with confidence in H2 upside
H2 growth backed by all industry analysts estimates Decrease of political uncertainty after French election and further improving macros
Estimated 2017 German net TV ad market growth Comments
Q1 Q2 H1 H2
growth Ø
growth Ø growth Ø
growth Ø
All German net TV ad market estimates for 2017 positive
internal market estimate P7S1
+1.5%
+2.1%
+2.9% +1.5% to +2.5%
Increased from
previously 1.0%
1)Sales outlook 2017
German net TV ad market growth of +1.5% to +2.5%, with lower end of range perceived more likely
1
P7S1 TV ad revenue growth relative to overall TV ad market subject to share catch-up effects in decisive months September to December
2
P7S1 performance expected to be in line with main competitor
3
Continued increase of TV share in gross media mix, net share expected stable
4
Scaling of addressable TV as top priority
5
Key drivers for future TV ad market growth until 2020
Shift to performance-oriented advertising -100
~135 1) Addressable TV (incl. entry in performance market)
Overall TV advertising growth potential
-280
~110
~340
~160
~170 National print cannibalization
TV/mobile offer for freesheet market New ad segments (e.g., POS)
Shift to digital video
Basic market growth/net price increase
2 3 4
Net market growth potential 2020 vs. 2016 [in EUR m]
6 1
Market drivers
5
∑ ~535 (CAGR 3.0%)
7
P7S1 captures large
part of video growth
Focus topics for today
5 1
3 Distribution update
AdTech and data initiatives
4 Advertising market
Portfolio management and M&A TV performance
2
Our AdTech & data initiatives are progressing
Technology Data sources Products
P7S1 TV data
P7S1 Commerce data
Log-in partner alliance
PEP (Zalando coop) P7S1 Digital
Entertainment data Addressable TV SwitchIn
Sales
European Broadcaster Exchange (EBX)
Value creation levers for P7S1 Influence eCPM 1)
on Digital & TV Drive video views/
page impressions Reduce customer
acquisition costs Offer direct
marketing services Increase conversion rates
New New
Smartstream.TV Int. New
We have a unique position in data
None Best
Best
Digital Commerce data Usage-
weighted
TV data
New Log-in alliance partnership will strengthen our future ad business
Maximum convenience for users to register with one password across all partner sites
Transparent user privacy management in line with upcoming European ePrivacy data regulation
Further optimized individualization of advertising offerings and products
Initial reach of 45m users across all founding partners 1) Open for further partners – based on
open log-in standard First
partner
One login
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