Module guide Bachelor’s degree programme in International Management

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Hochschule Worms | Erenburgerstr. 19 | 67549 Worms

Module guide

Bachelor’s degree programme in

International Management

Hochschule Worms Fachbereich Wirtschaftswissenschaften Study programme International Management B.A.

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Module guide

Content

General part ... 3

I. General Study/ Qualification Aims ... 3

II. Admission Requirements ... 4

III. Modular Course – Module Examinations ... 4

IV. Acquisition of Credit Points (ECTS) ... 4

Subject-specific Part ... 5

I. Generic Study Pattern/ Overview of Structure of higher Education Study ... 5

II. Module Descriptions ... 7

1 Basics in International Business Management... 7

2 Introduction Accounting ... 9

3 Economics and Law ... 11

4 Quantitative Methods ... 14

5 Introduction in Business Information Technology ... 16

6 Business Management ... 19

7 Marketing Intelligence ... 22

8 Human Resource Management ... 26

9 Professional, Social and Methodological Competences ... 29

10 Accounting and Corporate Finance ... 32

11 International Corporate Finance ... 34

12 Advanced Marketing ... 36

13 Business Transformation ... 38

14 International Marketing & Sales Management ... 42

15 International Management Accounting ... 46

16 International Strategic Management ... 48

17 Semester Abroad ... 51

18 Internship ... 53

19 International Cases ... 55

20 Management Practice ... 57

21 Management Skills ... 60

22 Intercultural Challenge ... 63

23 Bachelor-Thesis ... 65

III. Competency Matrix ... 67

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General part

I. General Study/ Qualification Aims

The Bachelor's programme International Management, which leads to a Bachelor of Arts degree, is a practice-oriented programme which aims to provide professional knowledge and skills for taking on business management activities in companies operating internationally in all sectors, associations, scientific institutions or public institutions. The students build up business knowledge in an international context and are qualified to take on jobs in middle management in their future careers.

After completing their Bachelor's degree in International Management, students are able to take on and successfully handle management tasks using their acquired specialist and methodological knowledge as well as their social competence. Graduates are given the necessary tools to independently evaluate and classify specialist decision-making situations in globally active companies in middle management, so that they can make their own decisions on this basis.

Admission to a Master's programme at domestic and foreign universities (provided that the admission requirements of the respective Master's programme are met) is possible upon completion of the Bachelor's programme International Management.

 Scientific qualification

Graduates can research, interpret and critically question scientific literature. They are also able to discuss scientific problems and develop solutions. In particular, the bachelor thesis enables them to derive and define research questions and to present the results scientifically.

 Qualification for pursuing a skilled employment

Not only the wealth of experience of the lecturers, but also the transfer of specialist knowledge from an entrepreneurial perspective as well as the methods for application-oriented problem solutions, which are examined by means of practical homework and the processing of case studies, facilitate the task accomplishment in the later field of activity for the students.

 Developing Personality and extending it to commitments to civil society

The aim of the course is to impart methodical and social skills that are relevant for management tasks in middle management.

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II. Admission Requirements

The admission requirements for the Bachelor’s degree programme International Management can be found in the examination guidelines of the University of applied sciences (“Rah- menprüfungsordnung”) in § 6 and in the examination regulations of the study programme (“Fachspezifische Prüfungsordnung”) in §4.

III. Modular Course – Module Examinations

The Bachelor’s degree programme International Management is organised in modules. Mod- ules are self-contained teaching and learning units which consist of various courses (seminars, lectures, practice) that are related to each other in terms of content. The modules are con- cluded with a module examination which assesses the study and qualification aims. The overall grade will be formed out of the average of all module grades. Study and qualification aims of the individual modules can be found in the module descriptions in the subject-specific part chapter II.

IV. Acquisition of Credit Points (ECTS)

Students in the Bachelor’s degree programme International Management receive ECTS credits related to the workload. ECTS is the European Credit Transfer and Accumulation System and compares the "volume of learning based on the defined learning outcomes and their associated workload". The following rule applies to the calculation of ECTS: 30 hours of student working time result in one credit point. The total workload for one academic year is estimated to be 60 ECTS in Europe. This represents a workload of about 37 to 40 hours per week. A total of 180 ECTS credits must be acquired in the Bachelor’s degree programme International Man- agement (six semesters).

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Subject-specific Part

I. Generic Study Pattern/ Overview of Structure of higher Education Study

Module Name Units Sta-

tus Sem Exam Type of Examination

(Duration) CP HWS

Basic Modules 1st Semester 30 CP (Compulsory) 1 Basics in International Business

Management

1.1 Management Basics

C 1 EP WE (180 min) 6 3 2

1.2 Procurement and Sales 3 3

2 Introduction to Accounting

2.1 Bookkeeping

C 1 EP WE (180 min) 6

2 2

2.2 Capital Budgeting 2 2

2.3 Cost Accounting 2 2

3 Economics and Law

3.1 Microeconomics

C 1 EP WE (180 min) 6

2 2

3.2 Macroeconomics 2 1

3.3 Private Law 2 2

4 Quantitative Methods 4.1 Descriptive Statistics

C 1 EP WE (180 min) 6 3 3

4.2 Economic Statistics 3 2

5 Introduction to Business

Information Technology

C 1 EP VV (30 min) 6 6 5

Basic Modules 2nd Semester 30 CP (Compulsory)

6 Business Management 6.1 Organisation

C 2 EP WE (180 min) o.

Pres (30 min) 6 3 2

6.2 Strategy 3 2

7 Marketing Intelligence 7.1 Marketing Information Management

C 2 EP Pres (30 min) 6 3 2

7.2 Empirical Marketing Research 3 3

8 Human Resource Management 8.1 Basics HRM

C 2 EP WE (180 min) o.

Pres (30 min) 6 5 4

8.2 Labour Law 1 1

9 Professional, Social and Method- ological Competences

9.1 Methodology of Scientific Work, Re- search Design and Ethics

C 2 SME TP

6

2 3

9.2 Time and Self Management 2 1

9.3 Project Management WE (60 min) 2 2

10 Accounting and Corporate Fi- nance

10.1 Financial Accounting

C 2 EP WE (180 min) 6 3 2

10.2 Corporate Finance 3 3

Subject Modules 3rd/5th Semester 30 CP (Compulsory and Compulsory Elective)

11 International Corporate Finance 11.1 Financial Statement Analysis

E 3 / 5 EP WE (180 min) o.

Pres (30 min) 6 3 3

11.2 Financial Management 3 2

12 Advanced Marketing 12.1 Advanced Customer Behaviour

E 3 / 5 EP Pres (30 min) 6 3 2

12.2 Industry-specific Marketing Strategies 3 3

13 Business Transformation 13.1 Business Models

P 3 / 5 EP WE (180 min) o.

Pres (30 min) 6 3 2

13.2 Digital Transformation 3 3

14 International Marketing & Sales- Management

14.1 International Marketing Management

P 3 / 5 EP Pres (30 min) 6 3 2

14.2 International Sales-Management 3 3

15 International Management Ac- counting

15.1 International Accounting

P 3 / 5 EP WE (180 min) o.

Pres (30 min) 6 3 3

15.2 Cost Management 3 2

16 International Strategic Manage- ment

16.1 Strategic Management

P 3 / 5 EP Pres (20-30 min) o.

TP 6

2 2

16.2 Operative Management 2 2

16.3 Strategies of Internationalisation 2 1

External Modules 3rd/4th or 4th/5th Semester 60 CP (Compulsory Elective)

17 Semester Abroad (3 out of 4)

17.1 International Marketing E 3 / 4 / 5 EP Guidelines of partner university

30 10

0 17.2 International HRM E 3 / 4 / 5 EP Guidelines of partner

university 10

17.3 International Controlling E 3 / 4 / 5 EP Guidelines of partner

university 10

17.4 International Corporate Strategy E 3 / 4 / 5 EP Guidelines of partner

university 10

18 Second Semester Abroad or In- ternship

18.1 Second Semester Abroad E 3 / 4 / 5 EP Guidelines of partner

university 30 30 0

18.2 Internship E 3 / 4 / 5 EP IP 30 30 0

Subject Modules 6th Semester 30 CP (Compulsory and Compulsory Elective) 19 International Cases 19.1 International Cases 1

C 6 EP Pres (30 min) 6 3 3

19.2 International Cases 2 3 2

20 Management Practice 20.1 Business Planning Simulation

C 6 CW Successfull Comple-

tion 6 3 3

20.2 Economy and Ethics 3 2

21 Management Skills 21.1 Coporate Social Responsibility

E 6 EP WE (180 min) 6 4 3

21.2 Change Management 2 2

22 Intercultural Challenge E 6 EP TP 6 6 5

Bachelor-Thesis with Colloquium 12 CP (Compulsory)

23 Bachelor-Thesis 23.1 Examination Paper

C 6 EP

12 8

23.2 Colloquium EP 4 0

Total Amount 180 91

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Legend:

C= Compulsory CP= Credit Points CW= Coursework E= (Compulsory) Elective EP= Exam Performance IP= Internship Report o. = or

Pres = Presentation Sem= Semester

SME= Sub-Module Exam

HWS= Hours per week per Semester TP= Term Paper

VV= Viva Voce

WE= Written Exam

Term Papers and Presentations are made or presented according to § 14 Rahmenprüfungsordnung (examination guidelines) of the HS Worms. Exams in form of Written Exams occurs according to § 13 Rahmenprüfungsordnung (examination guidelines).

The information "or" at Type of Examination will be announced to the beginning of the semester from the audit committee.

In the first two semesters, students take basic modules in which they learn the basics of business administration. In the third or fifth semester they deepen their basic knowledge in especially international business administration and are given the opportunity to choose between the modules International Corporate Finance and Advanced Marketing. During the compulsory semester abroad, they take courses in three out of four subject areas: International Mar- keting, International HRM, International Controlling and International Corporate Strategy.

Students decide about the following (second external) semester. They can complete this as a second semester abroad or as an internship semester with international relevance. In the sixth and last semester, the students take further international business courses and have the opportunity to select one of the following elective modules: Management Skills or Inter- cultural Challenge. This semester ends with the writing of the bachelor thesis.

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II. Module Descriptions

Module Designation Basics in International Business Management

Module-Nr./ Code 1

Course of studies International Management (B.A.) Courses of the module 1.1 Management Basics

1.2 Procurement and Sales Trained competencies Professional competence:

After the successful completion of the module, the students have a basic understanding of the essential concepts of General Business Management. The students can understand the importance of Business Management as science, overlook the structure of companies and their functional areas and assess companies on the basis of specific characteristics. In addition, students gain a deeper insight into the two corporate functions of procurement and sales and understand the importance of

"market-oriented corporate management".

Methodological competence:

In both units, management basics and in the deepening of the two functional areas of procurement and sales, fundamental methods of economic thinking are taught, which serve as a basis for optimization tasks in many other modules. In addition, they acquire media, transfer and problem-solving skills by working on accompanied exercises.

Intended learning outcomes of the module

1.1:

The students are able

 to understand the basics of Business Management as a science.

 to understand the history of Business Management and selected Business Management approaches.

 to explain essential basic concepts of Business Management.

 to describe the operational performance process and the relevant business functions.

 to differentiate between companies by sector, size and legal form.

1.2:

 to understand the importance of "market-oriented corporate management".

 to understand essential basic concepts and methods of the functional areas of sales and procurement.

 to understand product, price, distribution and communication policy as indispensable components of a meaningful marketing concept.

 to review selected tools of operative and strategic procurement planning.

 to apply selected tools from both functional areas to simple questions in practice.

Syllabus plan 1.1:

1 Business Management as science 2 History of Business Management 3 Selected basic concepts

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4 The business entities operation and company 5 Selected concepts of Business Management 6 Operational performance process

1.2:

1. Market-oriented corporate management 2. Market Research

3. Sales and Marketing 3.1. Product policy 3.2. Pricing policy 3.3. Distribution policy 3.4. Communication policy 4. Purchasing and procurement

4.1. Operational procurement planning 4.2. Strategical procurement planning

4.3. Selected tools of modern procurement planning Semester of studies 1st Semester

Module duration 1 Semester

Semester hours per week 5

Frequency of the module offer Every Semester Amount of assigned credit points 6

Total workload

180h Contact time 75h Self-study time 105h Module type (compulsory, optional) Compulsory

Applicability of the module for other courses of study

Suitable for all international Bachelor Business Management programmes

Prerequisites None

Module co-ordinator Prof. Dr. Ralf Gampfer Module lecturer(s) 1.1 LfbA Gernot Keller

1.2 Prof. Dr. Ralf Gampfer

Instruction language German

Examination type / requirements for assigning credit points

Written exam Duration of examination 180 min Examination graded / not graded Graded Weighting of the mark within the cu-

mulative grade

3,4%

Teaching and learning methods Lecture and exercises Special characteristics of the module

(e.g. online teaching and coaching, field trips, guest lecturers, etc.)

Guest lectures possible

Literature

(compulsory reading / additional recommended literature)

1.1:

 Bitz, M./Domsch, M. / Ewert, R. / Wagner, F.W. (Hrsg.):

Vahlens Kompendium der Betriebswirtschaftslehre Band 1 und 2, latest edition

 Wöhe, G. / Döring, U.: Einführung in die Allgemeine Be- triebswirtschaftslehre, latest edition

1.2:

 Bruhn, M.: Marketing; Wiesbaden, latest edition

 Kotler, P., Keller, K.L., Opresnik, M.O.: Marketing Manage- ment; Halbergmoos latest edition

 Large, R.: Strategisches Beschaffungsmanagement: eine praxisorientierte Einführung; Wiesbaden latest edition

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Module Designation Introduction to Accounting

Module-Nr./ Code 2

Course of studies International Management (B.A.) Courses of the module 2.1 Bookkeeping

2.2 Capital Budgeting 2.3 Cost Accounting Trained competencies Professional competence:

The module promotes the understanding and applicability of basic methodological concepts of accounting, such as tasks, calculation parameters and addressees. This enables students to record business transactions independently in accounting, to explain alternative methods of quantitative capital budgeting both qualitatively and financially, to analyse their strengths and weaknesses and to apply them to selected investment decisions. Furthermore, the methodological and conceptual understanding of how to deal with modern cost accounting systems is promoted. The students are enabled to explain the fields of application, terms and areas of application of cost element, cost centre and cost unit calculations as well as full and partial cost accounting and to put them into practice on the basis of selected case constellations.

In the module, problem-solving competence is promoted by applying concepts of capital budgeting and cost accounting learned on the basis of selected practical problems and leading to a result. In this way, the students are remotely enabled to transfer the knowledge they have learned to operational situations.

Self- and personnel competence:

In the context of cost accounting and capital budgeting, students learn how to make independent decisions regarding the implementation of an investment measure or the choice between different investment alternatives on the basis of modern cost and investment calculation models and how to decide independently on the introduction of products or the acceptance of orders.

After the completion of the module, students can explain the basic rules of the double bookkeeping and apply them independently to selected business transactions. In addition, students can explain the various practice-proven methods of capital budgeting and apply them to selected investment decisions.

Finally, the students are able to describe the different types of costs and break them down to cost units; furthermore, they can explain, reflect and apply different cost accounting systems, such as full vs. partial cost accounting, on the basis of simple facts.

Syllabus plan 2.1:

 Basic principles of double bookkeeping

 (Financial) accounting treatment of transactions in accordance with the German Commercial Code (HGB)

 Structure of balance sheet according to HGB

 Structure of the profit and loss account according to HGB

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2.2:

 Basics of capital budgeting

 Static investment calculation methods

 Dynamic investment calculation methods 2.3:

 Fundamentals of cost accounting

 Cost element accounting

 Cost centre accounting

 Cost unit accounting

 Full vs. partial cost accounting

 Contribution margin accounting

 Other cost accounting systems Semester of studies 1. Semester

Total workload

180 h Contact time 90 h Self-study time 90 h Module type (compulsory, optional) Compulsory

Prerequisites None

Module co-ordinator Prof. Dr. Dirk Schilling Module lecturer(s) 2.1 LfbA Gernot Keller

2.2 LBA

2.3 LfbA Gernot Keller Instruction language German

mulative grade

3,4%

Teaching and learning methods Lecture, excercises and tutorials Special characteristics of the mod-

ule (e.g. online teaching and coaching, field trips, guest lecturers, etc.)

─

Literature

(compulsory reading / additional recommended literature)

 Coenenberg et al.: Kostenrechnung und Kostenanalyse, latest edition

 Däumler/Grabe: Grundlagen der Investitions- und Wirt- schaftlichkeitsrechnung, latest edition

 Döring/Buchholz: Buchhaltung und Jahresabschluss, latest edition

 Handelsgesetzbuch, latest edition

 Schweitzer/Küpper: Systeme der Kosten- und Erlösrech- nung, latest edition

 Wöhe/Döring: Einführung in die Allg. Be- triebswirtschaftslehre, latest edition

 Own script

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Module Designation Economics and Law

Module-Nr./ Code 3

Course of studies International Management (B.A.) Courses of the module 3.1 Microeconomics

3.2 Macroeconomics 3.3 Private Law

Trained competencies Professional competence:

After the successful completion of the module, the students have a basic understanding of fundamental concepts of economics and private law. They are able to grasp these conceptu- alities and their interaction in selected partial models and recognize their significance for the management of a company.

By dealing with theoretical model approaches, the students learn the fundamentals of scientific work and are thus enabled to abstract from certain aspects and to concentrate on a few core contexts when analysing concrete economic questions. In addition, they acquire media, transfer and problem-solving skills by working on questions in the legal context.

In addition to professional and methodological competencies, the students acquire reflection skills and an understanding of high levels of responsibility associated with political and economic decision-making through intensive confrontation with economic and legal challenges for the global community.

3.1:

 to understand and classify key concepts of microeconomics.

 to understand the fundamental principles of individual economic decisions (especially supply- and demand-based) and to depict them in simple market models.

 to understand the coordinating function of prices in markets.

 to apply fundamental economic optimization approaches.

 to use simple game theory methods as analysis tools in business practice.

3.2:

 to overview the key terms of macroeconomics and to assess their significance.

 to understand and evaluate key macroeconomic indicators for assessing an economy.

3.3:

 to review and classify basic concepts of private law.

 to understand selected regulations of private law and to grasp their significance for the management of a company.

Syllabus plan 3.1:

3.1.1 Basics and basic terms 3.1.2 Methods of economics 3.1.3 Economic Principle

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3.1.3.1 Budgetary theory 3.1.3.2 Theory of the firm

3.1.4 Market balance and economic system 3.1.5 Product typology and market failure 3.1.6 Game theory

3.2:

3.2.1 Basic terms of macroeconomics 3.2.2 National accounts

3.2.3 Money, currency and inflation 3.2.4 Growth

3.2.5 IS/LM-Model 3.3:

3.3.1. Fundamentals of private law 3.3.1.1 Natural and legal persons 3.3.1.2 Legal transactions

3.3.2. International law of obligations 3.3.3. International property law

3.3.4. Other international legal standards Semester of studies 1. Semester

Total workload

Prerequisites None

Module co-ordinator Prof. Dr. Ralf Gampfer Module lecturer(s) 3.1 Prof. Dr. Ralf Gampfer

3.2 Prof. Dr. Ralf Gampfer 3.3 LBA

Instruction language German Examination type / requirements for

assigning credit points

mulative grade

3,4%

Teaching and learning methods Lecture, exercises Special characteristics of the mod-

Guest lecturers possible

Literature

3.1 und 3.2:

 Blum, U.: Grundlagen der Volkswirtschaftslehre, Oldenburg (latest edition)

 Bofinger, P.: Grundzüge der Volkswirtschaftslehre: eine Ein- führung in die Wissenschaft von Märkten, München (latest edition)

 Krugman, P.R. : Volkswirtschaftslehre, Stuttgart (latest edition)

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 Mankiw, N.G.: Grundzüge der Volkswirtschaftslehre, Stuttgart (latest edition)

3.3:

 Kallwass, W.: Privatrecht, München (latest edition) Other literature will be announced during lectures.

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Module Designation Quantitative Methods

Module-Nr./ Code 4

Course of studies International Management (B.A.) Courses of the module 4.1 Descriptive Statistics

4.2 Economic Statistics Trained competencies Professional competence:

After the successful completion of the module, the students have a basic understanding of essential methods of descriptive statistics and economic statistics. They are able to process, illustrate and compress one-dimensional or multi-dimensional data by means of key figures and to provide a competent and critical interpretation of these data.

By dealing with statistical questions, the students' ability to analyse is claimed and their ability to abstract and concentrate is promoted. In addition, they acquire media, transfer and problem-solving skills by working on questions in the economic statistical context.

4.1:

 to deal with the vocabulary of descriptive statistics.

 to illustrate and analyse one- and multidimensional frequency distributions.

 to determine and interpret selected key figures of the descriptive statistics.

 to work with basic terms and concepts of descriptive statistics and thus to understand, to interpret correctly and to carry out simple descriptive analyses independently.

4.2:

 to understand basic economic statistical methods.

 to review important data sources of official and unofficial statistics.

 to use economic statistics data material in a meaningful way for questions in business practice.

Syllabus plan 4.1:

4.1.1 Subject and basic terms of statistics 4.1.2 Univariate frequency distributions 4.1.2.1 Positional dimensions

4.1.2.2 Scattering coefficients

4.1.3 Bivariate frequency distributions and contingencies 4.1.3.1 Correlations analysis

4.1.3.2 Regression analysis 4.1.4 Multivariate statistics

4.1.5 Principles of probability calculus 4.2:

4.2.1 Organisation and operation of official statistics in the Federal Republic of Germany

4.2.2 Price statistics in Germany and Europe 4.2.2.1 Consumer price indices (VPI/HVPI) 4.2.2.2 Price level, inflation, price adjustment

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4.2.3 Employment and labour market statistics 4.2.4 National accounts (VGR)

4.2.5 Selected unofficial statistics Semester of studies 1. Semester

Total workload

Prerequisites None

Module co-ordinator Prof. Dr. Ralf Gampfer

Module lecturer(s) 4.1 LBA

4.2 LBA Instruction language German Examination type / requirements for

mulative grade

3,4%

Teaching and learning methods Lecture, exercises, self-study on the basis of practice examples Special characteristics of the mod-

Guest lecturers possible

Literature

 Kosfeld, R.; Eckey, H.-F.; Türck, M.: Deskriptive Statistik, Grundlagen - Methoden - Beispiele – Aufgaben, Wiesbaden (latest edition)

 Mosler, K. und Schmid, F.: Beschreibende Statistik und Wirt- schaftsstatistik, Berlin (latest edition)

Other literature will be announced during lectures.

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Module Designation Introduction to Business Information Technology

Module-Nr./ Code 5

Course of studies International Management (B.A.) Courses of the module No further subdivision

Trained competencies Students acquire IT skills in classification (levels) and evaluation of software.

The aim of the practical, interdisciplinary part (exercises) is to ensure the safe use of cross-sectional software (databases and calculation programmes) up to the independent creation of evaluation environments. Methodologically, a simple top-down project planning and phase models are used.

Feedback-supported online tests enable self-management in the sense of reflective learning.

After the successful completion of the module, the students are able

 to classify simple IT landscapes in terms of support levels and to apply criteria for assessing software solutions. (understanding)

 to create Excel solutions using advanced techniques and hyperlinks and to automate them using recorded macros (application)

 to understand basic terms from the field of relational databases and read simple relational data models (understanding / application)

 to realise read SQL queries for simple tasks (application)

 to create and use environments for data analysis from a combination of database and Excel (pivot tables). (synthe- sis/analysis)

The students are able to develop structured solutions using simple top-down project planning and phase models (problem-solving competence)

Self- and personnel competence

The students are able to identify own weaknesses with the help of feedback-based online tests. (Self-management)

Syllabus plan Part 1

Excel – Advanced applications

 Pivot tables

 Ramifications

 Data export and import

 Automation with macros

 Creation of a merchandise management system solution Excel

Part 2

Data analysis and usage

 Data (structures) of varying discourse areas on different ab- straction levels

 Data evaluation with SQL for ACCESS Combination of Part1 and 2

Data evaluation/key figure systems with SQL and/or Excel

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Part 3

IT-landscapes in companies

 Classification

 Support levels and their significance

 Aspects of software procurement Part 4

Learning status tests Semester of studies 1. Semester

Total workload

180 h

Contact time:

 Lecture/ Blended Learning (1 SWS)

 Exercises (4 SWS)

15 h 60 h Self-study time 105 h Module type (compulsory, optional) Compulsory

Suitable for all international Bachelor Business Management programmes, especially for the course of study International Management due to the examples.

Prerequisites Requirements:

 Safe handling of the basic functions of the Windows operating system (at least 8 or 10), the Moodle learning platform and the HS network (accessible via a short introduction in the 1st semester)

 Basic knowledge of Excel (entry, formatting, simple formu- las, correct use of relative and absolute addressing): can be acquired via current standard literature (will be announced in the lecture)

Module co-ordinator Prof. Dr. Heike Marquardt Module lecturer(s) Prof. Dr. Heike Marquardt Instruction language German

Viva voce Duration of examination 30 min Examination graded / not graded Graded Weighting of the mark within the cu-

mulative grade

3,4%

Teaching and learning methods Lecture/Blended Learning (1 SWS) + exercises (4 SWS):

1. Preparation by learning videos with introductory examples 2. Small parts of lectures interlocked with practical exercises including correction/feedback and introduction to complex practical tasks with project character

3. Follow-up by learning videos with examples and learning status tests as well as, if desired, feedback in accordance with the results of the learning status tests for the identification and elimination of weaknesses.

Special characteristics of the module (e.g. online teaching and coaching, field trips, guest lecturers, etc.)

The course is available as a learning course on the Moodle learning platform. Accompanying and preparing for lectures, the following materials are offered online in terms of blended learning:

 Slides and bibliography for all parts of the lecture

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 scripts

 Introductory and example videos for the practical lecture parts

 Online level tests for selected parts of the lecture Literature

Excel:

Required literature: Slides, videos Additional literature:

 RRZN/Herdt Excel 20xx für Windows, Fortgeschrittene Techniken (www.herdt.de) (latest edition)

 RRZN/Herdt Excel 20xx für Windows, Automatisierung-Pro- grammierung (latest edition)

Data structures and data bases:

Required literature: Slides, videos (so far as available), scripts Additional literature for the part of data bases:

 RRZN/Herdt Access 20xx – Grundlagen für Datenbankent- wickler (latest edition)

 RRZN/Herdt Access 20xx – Datenbankentwickler – Fortge- schrittene Techniken (latest edition)

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Module Designation Business Management

Module-Nr./ Code 6

Course of studies International Management (B.A.) Courses of the module 6.1 Organisation

6.2 Strategy

Trained competencies Professional competence:

Knowledge and understanding of modern business management. Developing a systematic and practice-oriented understanding of the essential functions, organisational aspects and planning & strategy fields of a company.

All essential steps and instruments of organisational design, strategy development and planning are familiar. Within the scope of coached group work, the students apply basic business knowledge. They independently clarify the different strategic planning and partial planning tasks on a case-by-case basis and combine them into a plausible, valid overall plan. They can apply corresponding methods for specific problems.

Students develop a decision-making competence that enables them to evaluate planning and organisational decisions in companies and to assess their consequences (decision competence). In addition, students acquire the ability to adopt perspectives (reflexive competence), i. e. to change perspectives and to be able to put themselves into other roles and positions by learning to know different organisational or planning theories and to critically question their basic assumptions.

6.1:

The students

 have an understanding of basic elements of organisational design and related problem areas.

 know basic organisational theories and can explain them in their own words.

 can break down basic organisational theories into individual parts (core arguments) and compare them.

 can transfer learned structural modalities to practical challenges in companies and identify alternative actions against the background of different objectives.

 can evaluate the advantages and disadvantages of organisational design approaches and assess their consequences.

6.2:

The students

 develop a basic understanding of entrepreneurial contexts, especially in the areas of organisation, planning and strategy.

 are familiar with the main strategic fields, processes and instruments.

 are able to develop a business plan.

 are familiar with all relevant forms of organisation and their proper use for individual company situations.

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 have the ability for constructive-critical integration with planning tasks and methods against the background of increas- ing internationalisation and special attention to SMEs.

Syllabus plan 6.1:

 Introduction and basics

 Introduction to organisational theory

 Characteristics & problem areas of organizations

 Effectiveness and efficiency

 Basic elements of organisational design

 Organisational theories and their practical relevance

 Bureaucracy model

 Taylorism

 Situational approach

 Decision theory

 Property Right (NIÖ)

 Transaction costs (NIÖ)

 Principal Agent (NIÖ)

 Theory of evolution

 Structuring of companies

 Specialization

 Co-ordination

 Configuration - Configuration

 Delegation

 Current topics of organisational and management research 6.2:

 Introduction to planning

 Planning fields, forms, types, processes and instruments

 Development of sub plan and master plan

 Strategy development as a special planning task

 Strategy types

 Aspects of integrated corporate planning

 Development of a business plan Semester of studies 2. Semester

Total workload

Prerequisites None

Module co-ordinator Prof. Dr. Germann Jossé Module lecturer(s) 6.1 Prof. Dr. Jörg Funder

6.2 Prof. Dr. Germann Jossé Instruction language 6.1 English

6.2 German Examination type / requirements for

6.1: Written exam

6.2: Written exam or presentation Duration of examination Written exam: 180 min

Presentation: 20-30 min

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Examination graded / not graded Graded Weighting of the mark within the cu-

mulative grade

3,4%

Teaching and learning methods 6.1:

 Lecture 6.2:

 Dialogue-oriented lectures

 Coaching, practice-oriented and holistic group work

 Strong proportion of self-study studies

 Independent application of what has been learned Special characteristics of the mod-

 Tutors as a support for project work

 Development of a business plan with real life conditions Literature

6.1:

 Bea/Göbel: Organisation, Lucius & Lucius, Stuttgart (latest edition)

 Kieser/Ebers: Organisationstheorien, Kohlhammer, Stuttgart (latest edition)

 Kieser/Walgenbach: Organisation, Schäffer-Pöschel, Stutt- gart (latest edition)

 Additional recommended literature:

 Journal of Organizational Studies

 Strategic Organization

 Journal of Management

 Human Relations 6.2:

 Ehrmann, Harald: Unternehmensplanung (aktuellste Auflage

 Hahn/Taylor: Strategische Unternehmensführung (latest edition

 Kussmaul: Betriebswirtschaftslehre. Eine Einführung für Ein- steiger und Existenzgründer (latest edition)

 von Collrepp: Handbuch Existenzgründung (latest edition)

 Wöhe/Döring/Brösel: Einführung in die Allgemeine Betriebs- wirtschaftslehre (latest edition)

 Relevant literature from the semester apparatus

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Module Designation Marketing Intelligence

Module-Nr./ Code 7

Course of studies International Management (B.A.) Courses of the module 7.1 Marketing Information Management

7.2 Empirical Marketing Research

Trained competencies Professional and methodological competence:

As a basis for action and problem-solving competence in the field of marketing intelligence, subject-related knowledge and skills for the design of marketing information systems as well as for the derivation/definition such as acquisition/generation of relevant information for marketing decision problems are promoted.

The acquired knowledge and skills should be applied by the students in solving marketing intelligence tasks and applied to different - also new - interrelationships of action (planning and transfer competence). This implies the ability to recognize and critically test the situational application requirements (analysis competence). Alternative problem solutions should be devel- oped, evaluated and a final selection decision (decision making competence) should be made.

A special focus of the module is the promotion of methodological competence. This is aimed at the recognition, structuring, analysis and formulation of problem and decision situations, the definition and procurement of decision-relevant information and the application of situation-specific information procurement and problem-solving techniques as well as the management of problem-solving processes in the area of marketing intelligence.

The empirical market research study carried out by the students aims in particular to strengthen analytical, application, transfer and evaluation skills. In the context of the application-oriented market research study, students are also to acquire the ability to conduct an online survey and generate knowledge using appropriate statistical methods with IBM SPSS.

Social competence:

Within the framework of team work and its presentation/discussion, cooperation, argumentation, interaction and conflict management skills as well as ambiguity tolerance, the handling of successes and failures and the ability to comprehend the perspectives of others are promoted.

Upon successful completion of the module, the students should be able

 to gain an understanding of the theory, subject areas and application of marketing intelligence.

 to know, understand and discuss the central explanations and determinants of consumer behaviour.

 to know and understand the central areas of consumer behaviour research.

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 to identify, structure and formulate marketing decision problems and derive and evaluate the relevant (as realisable) information requirements.

 to master the conception and execution of an empirical market research study.

 to master the development of information acquisition strategies.

 to know, understand, assess and apply the central market research methods in a goal-oriented manner.

 to evaluate, interpret and prepare the researched data according to task (with IBM SPSS) (knowledge generation).

 to develop and evaluate alternative solutions for the underly- ing marketing decision problem on this basis.

 to discuss, classify and evaluate new developments in the field of marketing intelligence.

 to know and understand the ethical aspects and legal limits of market research.

Syllabus plan 7.1:

1. Subject areas and tasks of Marketing Intelligence 2. Customer Intelligence

3.1 Explanatory approaches to buyer behaviour

3.2 Psychological explanatory constructs of buyer behaviour 3.3 Moderators of buyer behaviour

3.4 Buyer decision behaviour and purchasing behaviour types

3.5 Consumer behaviour and digitalisation

3.6 Fields of application of consumer behaviour research 3. Competitive Intelligence competition research

3.1 Procedures and methods of competition research 3.2 Information sources of competition research 4. Sales Channel Intelligence

3.1 Procedures and methods of sales channel analysis 3.2 Digitalisation of distribution channels

5. Branch of industry Intelligence 3.1 Approaches of industry analysis 3.2 Definition of the Market Map

3.3 Identification of trends and market success factors 6. Internal Intelligence

3.1 Systematics of internal information sources 3.2 Employee surveys

7. Marketing Intelligence 4.0

8. Organisation of Marketing Intelligence in the company 9. Marketing information systems

10. Boundaries of Marketing Intelligence 7.2:

1. Subject matter, methods and approaches of empirical market research

2. Requirements for market research studies

3. Conception and implementation of a market research study 3.1 Problem structuring and task definition

3.2 Derivation of the Information-Wish- &-Need list 3.3 Development of an information procurement strategy 3.4 Planning and execution of secondary analyses

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3.5 Design of a primary survey

3.6 Conducting a primary survey (including online survey) 3.7 Evaluation planning and data evaluation with IBM SPSS 3.8 Result interpretation and documentation

3.9 Derivation of proposed solutions

4. Conclusion and findings of the market research study Semester of studies 2. Semester

Total workload

Prerequisites Unit Procurement and Sales (from module 1) Module co-ordinator Prof. Dr. Robert de Zoeten

Module lecturer(s) Prof. Dr. Robert de Zoeten Instruction language German

Presentation Duration of examination 30 min Examination graded / not graded Graded Weighting of the mark within the

cumulative grade

3,4%

Teaching and learning methods  Lecture

 Theory presentations with subsequent application exercises and examples

 During the semester coaching of the market research tasks to be worked on in a team work (presentation, discussion of ex- posé, structuring and interim presentations on consecutive tasks)

 Case study method with practice case studies

 Interactive discussion of topics and theses (after preparation by the course participants)

 Reading literature by self-study

 Discussion of current publications/studies in the field of Mar- keting Intelligence

Special characteristics of the module (e.g. online teaching and coaching, field trips, guest lecturers, etc.)

At least one guest lecturer from practice

Literature

 Backhaus et al., Multivariate Analysemethoden Berlin (latest edition)

 Bauer, Internationale Marktforschung, München (latest edition)

 Berekoven et al., Marktforschung, Wiesbaden (latest edition)

 Eckstein, angewandte Statistik mit SPSS, Wiesbaden (latest edition)

 Fantapié Altobelli, Marktforschung, Stuttgart (latest edition)

 Foscht/Swoboda, Käuferverhalten, Wiesbaden (latest edition)

 Ganser/Krol, Moderne Methoden der Marktforschung, Wiesba- den (latest edition)

 Hamann/Erichson, Marktforschung, Stuttgart (latest edition)

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 Herrmann et al., Handbuch Marktforschung, Wiesbaden (latest edition)

 Hoffmann/Akbar, Konsumentenverhalten, Wiesbaden (latest edition)

 Hollenberg, Fragebögen, Wiesbaden (latest edition)

 Keller, Zukunft der Marktforschung, Wiesbaden (latest edition)

 Koch et al., Marktforschung, Berlin, (latest edition)

 Kohn/Öztürk, Statistik für Ökonomen. Datenanalyse mir R und SPSS, Wiesbaden (latest edition)

 Kroeber-Riel/Gröppel-Klein, Konsumentenverhalten, München (latest edition)

 Kuß et al., Marktforschung, Wiesbaden (latest edition)

 Magerhans, Marktforschung, Wiesbaden (latest edition)

 Michaeli, Competitive Intelligence, Berlin (latest edition)

 Moosburger, Testtheorien und Fragebogenkonstruktion, Berlin (latest edition)

 Naderer, Qualitative Marktforschung in Theorie und Praxis, Wiesbaden (latest edition)

 Naresh/Birks, Marketing Research, Essex (latest edition)

 Porst, Fragebogen, Wiesbaden (latest edition)

 Raab, Marktpsychologie, Wiesbaden

 Raab-Steiner/Benesch, Der Fragebogen, Wien (latest edition)

 Theobald, Praxis Online-Marktforschung, Wiesbaden (latest edition)

 Trommsdorff/Reichert, Konsumentenverhalten, Stuttgart (latest edition)

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Module Designation Human Resource Management

Module-Nr./ Code 8

Course of studies International Management (B.A.) Courses of the module 8.1 Basics HRM

8.2 Labour law Trained competencies 8.1

Professional competence:

Knowledge of the tasks in HRM, understanding the correlations within the personnel process chain, planning and implementing HRM measures, analysing and evaluating the results.

Identifying and naming HR-relevant problems, developing practical solutions, critical evaluation of the proposed solutions Social competence:

Conscious and purposeful participating in discussions, actively listening, expressing arguments comprehensibly

Reflecting one's own point of view, weighing up the consequences and risks of one's own decisions, checking one's own learning and success processes

8.2

Professional competence:

Knowing and applying technical terms on the topic of labour law and its legal basis

Methodical competence:

Transfer competence through the transfer of theoretical content to practical case studies, problem-solving competence through the processing and solution of case studies.

Decision-making competence based on different solutions in re- lation to case studies

8.1:

After the successful completion of the module, the students are able

 to understand HRM as a strategically relevant part of the company policy.

 to identify, describe and explain the areas of human resources management.

 to mapping, structuring and reflecting the personnel process chain.

 to analyse, generate and evaluate human resources options for action.

 to transfer the HRM basic knowledge to practical personnel policy issues.

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8.2:

The students

 can distinguish and define legal and collective bargaining principles.

 are familiar with the legal situation regarding the recruitment of employees.

 can distinguish and define the rights and obligations of em- ployers and employees.

 are familiar with the legal circumstances of termination of employment relationships.

 know the various legal sources needed for labour law.

Syllabus plan 8.1:

1. Recruitment 2. Staff deployment 3. Personnel appraisal 4. Personnel remuneration 5. Personnel management 6. Personnel service 7. Personnel development 8. Release of personnel 9 Personnel controlling 8.2:

1. Overview and basic concepts of labour law 2. The employment relationship

2.1 Overview 2.2 Justification 2.3 Termination

3. Rights and obligations of the employer and the employee 4. Principles of collective bargaining law

5. Case studies and group discussion Semester of studies 2. Semester

Total workload

Prerequisites None

Module co-ordinator Prof. Dr. Peter Mühlemeyer Module lecturer(s) 8.1 LfbA Udo Jakob

8.2 LBA Instruction language German Examination type / requirements for

Written exam or presentation Duration of examination Written exam: 180 min

Presentation: 30 min Examination graded / not graded Graded

Weighting of the mark within the cumulative grade

3,4%

Teaching and learning methods Teaching conversation, moderated discussion, case study work

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Online research/Guest lectures

Literature

8.1:

 Bartscher, T./Nissen, R.: Personalmanagement: Grundlagen, Handlungsfelder, Praxis, Hallbergmoos, latest edition

 Berthel, J.: Personal-Management, Stuttgart, latest edition

 Bröckermann, R.: Personalmanagement. Lehr- und Übungs- buch für Human Resource Management, Stuttgart, latest edition

 Holtbrügge, D.: Personalmanagement, Berlin/Heidelberg, latest edition

 Scholz, C.: Personalmanagement: informationsorientierte und verhaltensorientierte Grundlagen, München, latest edition

 Thommen, J.P.: Personalmanagement: eine Einführung in das Human Resource Management, Zürich, latest edition 8.2:

 Hauptmann, P.‐H.: Arbeitsrecht leicht gemacht, latest edition

 Richardi, R.: Arbeitsgesetze, latest edition

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Module Designation Professional, Social and Methodological Competences

Module-Nr./ Code 9

Course of studies International Management (B.A.)

Courses of the module 9.1 Methodology of Scientific Work, Research Design and Ethics

9.2 Time and Self-management 9.3 Project Management Trained competencies Professional competence:

Understanding scientific quality requirements and the handling of scientific texts; structure and needs for research work and knowledge of qualitative research methods; knowledge of the principles of good scientific practice.

Knowledge of different methods of self, project and time management

Knowledge of project management tasks, understanding the interrelationships within the levels of project management, initiat- ing, planning and executing projects, analysing and evaluating the results.

Reading, understanding and writing scientific texts; secure research and documentation of citable and quotable sources;

planning, execution, documentation and critical discussion of own qualitative research.

Selection and use of suitable methods for time and self-management in studies and professional practice

Identification and naming of project-specific problems, development of practical solutions, critical evaluation of the proposed solutions, application of group work techniques.

Social competence:

Responsible handling of information and sources for scientific work; adherence to ethical and qualitative standards in science and research

Competent planning and execution of your own studies; agree- ment of studies and professional activities as well as dealing with personal stress situations

Conscious and purposeful participation in discussions, active listening, comprehensible expression of arguments, intervention in team development, constructive handling of conflicts.

Reflecting own point of view, weighing up the consequences and risks of own decisions, checking own learning and success processes

After the successful completion of the course, the students are able

 to research and quote scientific literature independently.

 to read, understand and write scientific texts and to carry out their own qualitative research in accordance with good scientific practice.

 to plan and carry out studies and projects successfully in terms of time and organisation and to know how they can help themselves in case of difficulties.

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 to describe the characteristics of projects and project management tasks.

 to differentiate appropriate project phases depending on the type of project.

 to initiate, analyse, plan, execute, manage and complete projects effectively and efficiently and integrate them appro- priately into the company.

 to reflect the own role in projects.

Syllabus plan  Science as a form of knowledge and the basis of scientific work

 Research design and methods of qualitative research

 Ethics in science and research and quality requirements for scientific research

 Basics and methods of time and self-management

 Organisation and methodology of project management

 Team management Semester of studies 2. Semester

Total workload

Prerequisites None

Module co-ordinator Prof. Dr. Christiane Dümmler

Module lecturer(s) 9.1 LfbA Michael D. Werle-Rutter, M.A.

9.2 LfbA Michael D. Werle-Rutter, M.A.

9.3 LfbA Udo Jakob Instruction language English

Sub-module exam:

9.1 and 9.2: Term paper 9.3: Written exam Duration of examination Written exam: 60 min Examination graded / not graded Graded

Weighting of the mark within the cumulative grade

3,4%

Teaching and learning methods Teacher input, practical exercises and case studies on decision- making problems, e-learning via Moodle course

Description of an own research project, self-work on the basis of case studies

Literature

 BALZERT, Helmut, Marion SCHRÖDER und Christian SCHÄFER, Wissenschaftliches Arbeiten: Ethik, Inhalt und Form wissenschaftlicher Arbeiten, Handwerkszeug, Quellen, Projektmanagement, Präsentation. Dortmund, latest edition

 BUBER, Renate und Hartmut H. HOLZMÜLLER, Qualitative Marktforschung. Konzepte - Methoden - Analysen. Wiesba- den, latest edition

 CHALMERS, Alan F., Wege der Wissenschaft. Einführung in die Wissenschaftstheorie. Heidelberg, latest edition

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 DFG (Hg.), Vorschläge zur Sicherung guter wissenschaftlicher Praxis. Empfehlungen der Kommission "Selbstkontrolle in der Wissenschaft", latest edition

 DAYMON, Christine and Immy HOLLOWAY, Qualitative Re- search Methods in Public Relations and Marketing Commu- nications. London etc. , latest edition

 ECHTERHOFF, Gerald und Birgit NEUMANN, Projekt- und Zeitmanagement: Strategien für ein erfolgreiches Studium.

Stuttgart, latest edition

 GIDO, Jack und Jim CLEMENTS, Successful Project Man- agement, Hampshire, latest edition

 KERZNER, Harold, Project management: a systems approach to planning, scheduling, and controlling, New York, latest edition

 KLOPPENBORG, Timothy J., Contemporary Project Man- agement: Organize, Plan, Perform. Hampshire, latest edition

 KORNMEIER, Martin, Wissenschaftstheorie und wissenschaftliches Arbeiten. Eine Einführung für Wirtschaftswis- senschaftler. Heidelberg, latest edition

 PEARS, Richard and Graham SHIELDS, Cite them right.

The essential referencing guide. London (jeweils aktuellste Ausgabe), latest edition

 WEISWEILER, Silke, Birgit DIRSCHERLS und Isabell BRAUMANDL, Zeit- und Selbstmanagement. Ein Trainings- manual - Module, Methoden, Materialien für Training und Coaching. Arbeitsmaterialien im Web. Berlin usw., latest edition

 WILSON, Jonathan, Essentials of Business Research. A Guide to Doing Your Research Project. Los Angeles etc., latest edition