Innovation Management: Processes and Methods BWL-InnoMProz
Person(s) responsible Lecturer(s)
Prof. Dr. Achim Walter Prof. Dr. Achim Walter
Faculty Examination office
Faculty of Business, Economics, and Social Sciences Faculty of Business, Economics, and Social Sciences
Credit points Grading
5 graded
Turn Duration
Every summer semester 1 semester
Workload Attendance 45 hours (30 hours lecture; 15 hours exercise) Self-study 105 hours
Total workload 150 hours Language of instruction German Additional language information
Prerequisites according to the FPO ./.
Recommended prerequisites Modules
Method of teaching Module title Compulsory/
optional
Lecture Innovation Management: Processes and Methods Compulsory
Exercise Innovation Management: Processes and Methods Compulsory
Misc
Prerequisites for exam admission (concessions)
Further Prerequisites for earning
credit points Successful evaluation
Evaluation
Method of evaluation Grading Part of final mark
in %
Exam Graded 100 %
Further comments on the evaluation Evaluation number: 4910 Brief summary
Sustainable and profitable growth requires continuous innovation in many industries. However, the acquisition, development and marketing of innovations leads to a fundamental area of concern in companies. Innovations require change and transformation: organizational routines, structures and competencies must be redefined and re-established. But how should a company-wide innovation process be initiated, designed and kept going? How can the transformation and learning needs of a company be determined reliably in the approach to an innovative project? For these and other important questions on the topic of "innovation", the lecture aims to convey a fundamental understanding.
Module content
• Definition, typification and relevance of innovations
• Innovation impulses and definition of the innovation problem
• Generation of alternative courses of action
• Formation of clear innovation targets
• Organization and control of the innovation process Learning outcome
Students acquire theoretical knowledge about processes and methods of innovation management:
46 issues in practice.
- They recognize barriers to innovation and develop options for overcoming them.
- You will analyze the changes required as a result of innovations and evaluate new requirements for companies that arise as a result, using case studies and guest lectures.
- You will evaluate progress in the innovation process on the basis of a target conception.
Literature
Detailed literature references are included in the collection of materials for the lecture, which is available via download at the beginning of the course, providing an overview of the lecture:
Hauschildt, Jürgen und Salomo, Sören (2007): Innovationsmanagement, 4. Auflg., München, Vahlen, or later editions of Hauschildt et al.
Module Title Module Code
Konsumentenverhalten
Consumer Behaviour BWL-KonsVerh
Person(s) responsible Lecturer(s)
Prof. Dr. Stefan Hoffmann Prof. Dr. Stefan Hoffmann
Faculty Examination office
Faculty of Business, Economics, and Social Sciences Faculty of Business, Economics, and Social Sciences
Credit points Grading
5 graded
Turn Duration
Every summer semester 1 semester
Workload Attendance 45 hours (30 hours lecture; 15 hours exercise) Self-study 105 hours
Total workload 150 hours Language of instruction German Additional language information
Prerequisites according to the FPO ./.
Recommended prerequisites Modules
Method of teaching Module title Compulsory/
optional
Lecture Konsumentenverhalten Compulsory
Exercise Konsumentenverhalten Compulsory
Misc
Prerequisites for exam admission (concessions)
Further Prerequisites for earning
credit points Successful evaluation
Evaluation
Method of evaluation Grading Part of final mark
in %
Exam Graded 100 %
Further comments on the evaluation Evaluation number: 16510 Bonus points can be awarded.
Brief summary
Participants will be enabled to understand and forecast basic customer reactions. Furthermore, common analysis methods for evaluating market information will be taught.
Module content
In the course, various models and theories for explaining consumer behavior are presented and various individual, social and situational factors influencing consumer behavior are discussed. In addition, students will be introduced to the methodology of empirical marketing research, especially in the exercise.
Learning outcome
Students will be familiar with relevant concepts for explaining and predicting consumer behavior. They understand how marketing instruments for influencing consumer behavior are to be designed against this background.
Students will be able to apply the concepts discussed to real-life applications and discuss their suitability comparatively and critically. They are also able to critically evaluate empirical studies on consumer behavior.
Literature
Stefan Hoffmann / Payam Akbar (2018). Konsumentenverhalten. 2. Auflage, Springer/Gabler.
48
Organisationsgestaltung
Organization Design
BWL-OrgGestPerson(s) responsible Lecturer(s)
Professor Dr. Dr. h.c. Joachim Wolf Professor Dr. Dr. h.c. Joachim Wolf
Faculty Examination office
Faculty of Business, Economics, and Social Sciences Faculty of Business, Economics, and Social Sciences
Credit points Grading
5 graded
Turn Duration
Every summer semester 1 semester
Workload Attendance 45 hours (30 hours lecture; 15 hours exercise) Self-study 105 hours
Total workload 150 hours Language of instruction German Additional language information
Prerequisites according to the FPO ./.
Recommended prerequisites Modules
Method of teaching Module title Compulsory/
optional
Lecture Organization Design Compulsory
Exercise Organization Design Compulsory
Misc
Prerequisites for exam admission (concessions)
Further Prerequisites for earning credit points
Successful evaluation
Bonus points can be awarded.
Evaluation
Method of evaluation Grading Part of final mark
in %
Exam Graded 100 %
Further comments on the evaluation Evaluation number: 221910 Brief summary
In this lecture, participants will learn about and discuss structural and procedural organizational tools. Furthermore, they will deal with the efficiency and effectiveness of these instruments. Finally, they will become familiar with recent organizational concepts that play a central role in current organizational and management research and teaching. Students who have successfully participated in this course will be able to select organizational design forms that fit the environmental conditions and strategy of the company. The learning objectives will be achieved through a joint thinking through and discussion of the course contents as well as the analysis of case constellations.
Furthermore, they will gain methodological competencies (learning strategies, strategies for structuring complex problems). Finally, they will increase their self-leadership competencies (self-management, task-related flexibility).
The learning objectives will be achieved through input from the teaching staff, discussions with the students and a study of the literature.
Module content
- Fundamentals of organizational design (institutional and instrumental understanding of organization; formal and informal organization; organization, disposition and improvisation; structural and procedural organization; basic frame of reference for modeling organizational design problems; analysis (differentiation and synthesis (integration) as basic organizational activities; principles of task formation (types of centralization); organizational action units; management systems)
- Models of organizational structures (concept; organizational structures as specific combinations of types of centralization and management systems; one-dimensional organizational structures; multidimensional organizational structures; holding structure)
- Dimensions of organizations and non-structural coordination tools (what is meant by a "dimension of organizations"; what is meant by coordination; structural vs. non-structural coordination; interdependencies as a central concept for modeling forms of coordination; content and classification of dimensions of organizations as well as of non-structural coordination tools)
- Newer organizational concepts (Lean Management, Business Process Reengineering, Network Organization, Ambi-external Organization, Dynamic Capabilities)
Learning outcome
The course participants are able to understand and explain the use of structural and procedural instruments of business organization.
Students will be able to critically reflect on the use of structural and procedural instruments of business organization.
Literature
Kieser, Alfred und Peter Walgenbach: Organisation. 6. Aufl., Stuttgart 2010.
Macharzina, Klaus und Joachim Wolf: Unternehmensführung: Das internationale Managementwissen: Konzepte, Methoden, Praxis. 10. Aufl., Wiesbaden 2017.
Schreyögg, Georg: Organisation. 5th ed., Wiesbaden 2010.
50
Service Process Modeling
bwlServiceSciences-01aPerson(s) responsible Lecturer(s)
Prof. Dr. Catherine Cleophas Prof. Dr. Catherine Cleophas
Faculty Examination office
Faculty of Business, Economics, and Social Sciences Faculty of Business, Economics, and Social Sciences
Credit points Grading
5 graded
Turn Duration
irregular 1 semester
Workload Attendance 45 hours (30 hours lecture, 15 hours exercise) Self-study 105 hours
Total workload 150 hours Language of instruction English Additional language information
Prerequisites according to the FPO ./.
Recommended prerequisites none Modules
Method of teaching Module title Compulsory/
optional
Lecture Service Process Modeling Compulsory
Exercise Service Process Modeling Compulsory
Misc
Prerequisites for exam admission (concessions)
Further Prerequisites for earning credit points
Evaluation
Method of evaluation Grading Part of final mark
in %
Protocol and Presentation Graded 100 %
Further comments on the evaluation Evaluation number: 223010 Bonus points can be awarded.
Brief summary
The service sector plays a significant role in the economy and comes with its own operational challenges. In this course, participants consider process planning and automation in the service sector with specific emphasis on simulation modelling. They get to examine a case model of service operations and implement it in a simulation model using software software such as Anylogic.
Module content
The course will cover basic topics of service operations, such as
• Queue design
• Vehicle routing and scheduling
• Inventory management
The course will cover basic methodologies of simulation modelling, such as
• Process modelling
• Discrete event-driven simulation
• Agent-based simulation
• Stochastic simulation Learning outcome
Participants gain theoretical background knowledge in the areas outlined in the course content
They also gain hands-on experience in applying these concepts to implement a simulation model and present experiments and results.
Literature
Bordoloi et al., Service Management
Laguna, Marklund, Business Process Modeling, Simulation and Design Further literature is announced during the module
52
Unternehmensbesteuerung
Fundamentals of Business Taxation BWL-Untbest
Person(s) responsible Lecturer(s)
Prof. Dr. Jost Heckemeyer Prof. Dr. Jost Heckemeyer
Faculty Examination office
Faculty of Business, Economics, and Social Sciences Faculty of Business, Economics, and Social Sciences
Credit points Grading
5 Graded
Turn Duration
Every summer semester 1 semester
Workload Attendance 45 hours (30 hours lecture; 15 hours exercise) Self-study 120 hours
Total workload 150 hours Language of instruction German Additional language information
Prerequisites according to the FPO ./.
Recommended prerequisites Modules
Method of teaching Module title Compulsory/
optional
Lecture Fundamentals of Business Taxation Compulsory
Exercise Fundamentals of Business Taxation Compulsory
Misc
Prerequisites for exam admission (concessions)
Further Prerequisites for earning
credit points Successful evaluation
Evaluation
Method of evaluation Grading Part of final mark
in %
Exam Graded 100 %
Further comments on the evaluation Evaluation number: 222610 Bonus points can be awarded.
Brief summary
The course conveys the basics of the German national income tax law. Interdependencies between the individual types of tax will be worked out.
Module content
The course imparts basic knowledge about the taxation of operational profit generation through income tax, corporate income tax and trade tax. Interdependencies between the different types of tax are worked out. The contents conveyed by the course are illustrated and practiced by an exercise accompanying the lecture.
Learning Outcome
The students know the basics of the taxation of German companies with income taxes. They can apply their knowledge to given circumstances. Students are able to determine the tax burden of companies according to their legal form and can assess the relevance of income taxation in various decision-making situations (legal form, financing).
Literature
Scheffler, W., Besteuerung von Unternehmen, Band I: Ertrag-, Substanz- und Verkehrsteuern, 13. Aufl., Heidelberg 2016.
Module Title Module Code