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(1)

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(2)

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(3)

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(4)

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(5)

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(6)

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(7)

%FF 4VSNIOXHIWMKR

Prototypisierung

Umsetzungs- teams

U2

U...

U1 Ist-Analyse /

Marktforschung

Stärken-Schwächen-Analyse der Region

Aktivierung

Transferforum Angebots-

entwickl. Logistik Marketing Infra- struktur

Produktentwicklung

Evaluation und Anpassung

Produkte

Qualifizierung

• Qualitätsmanagement

• berufsbegleitende Zusatzqualifizierung

Ermittlung des Qualifizierungsbedarfes

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(8)

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22% 21% 19% 17% 17% 16%

58% 56% 56%

55% 50% 50%

20% 23% 25% 28%

33% 34%

0%

20%

40%

60%

80%

100%

1992 2000 2010 2020 2030 2040

< 20 Jahre 20-60 Jahre > 60 Jahre

(9)

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2350

2250 3560

1500 2000 2500 3000 3500

1991 1992 1993 1994 1995 1996 1997

Insgesamt Rentner Pensionäre

Quelle: DIW - Wochenbericht 3/99 in DM

(10)

6IMWIZIVLEPXIR

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(11)

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(12)

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(13)

7IRMSVIREPWLIXIVSKIRI>MIPKVYTTIR

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(14)

FIRWWXMPJSVWGLYRKHIQ%GXMZMXMIW-RXIVIWXW3TMRMSR%RWEX^MHIRXMJM^MIVXI1²PPIV 1²PPIV J J²RJ MHIEPX]TMWGLIR 7IRMSVIRX]TIR (MI(EXIR WXEQQXIR EYW HIV:IVFVEYGLIV^ÇLPYRKZSRYRHQ²WWIRHIQIRXWTVIGLIRH^IMXPMGLZIVSVH RIX [IVHIR :SVEYWWIX^YRK HIV (IJMRMXMSR ZSR 7IRMSV [EV HEW )VVIMGLIR HIW 0IFIRWNELVIW^YHIQHYVJXIRHMI4IVWSRIRRMGLXQILVMQ)V[IVFWPIFIRWXILIR

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(15)

KIRZSR0IFIRWXMPIREYJHEW8SYVMWQYWZIVLEPXIRFMIXIXWMGLZSVEPPIQHMI)MRXIMPYRK HIW-RWXMXYXJ²V*VIM^IMX[MVXWGLEJXZSRER-**-RIMRIVFVIMXERKIPIKXIR IQTMVMWGLIR7XYHMI[YVHIZIVWYGLXHEW6IMWIZIVLEPXIRHIV7IRMSVIRHMJJIVIR^MIVXIV EYW^YPIYGLXIR (IV LMIV KI[ÇLPXI %RWEX^ EYGL HMI %PXIVWKVYTTI HIV FMW NÇLVMKIR MR HMI %REP]WI QMXIMR^YFI^MILIR HMIRX MRWFIWSRHIVI TVSKRSWXMWGLIR

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(16)

8EF0IFIRWWXMPKVYTTI6ITVÇWIRXEXMZTVIWXMKISVMIRXMIVX

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5YIPPI-**

(17)

8EF0IFIRWWXMPKVYTTI&²VKIVPMGLERKITEX +VYTTIRTVSJMP

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5YIPPI-**

(18)

8EF0IFIRWWXMPKVYTTI/PIMRF²VKIVPMGLOSRWIVZEXMZ +VYTTIRTVSJMP

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5YIPPI-**

(19)

8EF0IFIRWWXMPKVYTTI.YRKKIFPMIFIRHI7MRKPIW +VYTTIRTVSJMP

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(20)

8EF0IFIRWWXMPKVYTTI+ITJPIKXIV+IRY

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*VIM^IMXTVSJMP

0IFIRWIMRWXIPPYRK •,IHSRMWXMWGLJVIMXSVMIRXMIVX

•&IWXMQQXZSQ;YRWGLHMIZIVFPIMFIRHI 0IFIRW^IMX^YKIRMIIR

(SQMRERXI

:IVLEPXIRWQYWXIV1SXMZEXMSRIR •7S^MEPI7IPFWXHEVWXIPPYRK

•&MPHYRK/YPXYV

•;SLPFIJMRHIR+IRY

*VIM^IMXZIVLEPXIR •+ITVÇKXZSR+IRYQMX2MZIEY

•9QJERKVIMGLI*VIM^IMXMRXIVIWWIRZSVEPPIQFIM OYPXYVIPPIR%OXMZMXÇXIRO²RWXPIVMWGLOVIEXMZIR ,SFFMIWERWTVYGLWZSPPIR6IMWIRYRH

6YLMKIVIR7TSVXEVXIR 6IMWIEOXMZMXÇXMRWKIWEQX •ÍFIVHYVGLWGLRMXXPMGL

6IMWIZIVLEPXIR •:SVPMIFIRJ²V7XYHMIR&MPHYRKWVIMWIR /VIY^JELVXIR7TSVXVIMWIRQMXQEZSPPIV 7TSVXPMGLIV&IXÇXMKYRKMRKITJPIKXIQ

%QFMIRXI*MXRIWW7GL¸RLIMXWYVPEYF :IVERWXEPXYRKWVIMWIR^YOYPXYVIPPIR )VIMKRMWWIRYRHOYPMREVMWGLI6IMWIR /SRWYQTVSJMP

/SRWYQRIMKYRK •,SGLKIRYSVMIRXMIVX

•&IWSRHIVWERWTVIGLFEVJ²VKITJPIKXIR KILSFIRIR*VIM^IMXOSRWYQ

/SRWYQZIVLEPXIR •%RWTVIGLFEVJ²VEPPIW[EWHEW0IFIRWGL¸RIV YRHOYPXMZMIVXIVQEGLX

•,SLI%RWTV²GLIER,SXIPOSQJSVXYRH7IVZMGI

•&IMQ7LSTTMRK[MVHKVSIV;IVXEYJ WSVKJÇPXMKI%YW[ELPYRHKITJPIKXI )MROEYJWEXQSWTLÇVIKIPIKX

•7ILVEYJKIWGLPSWWIRJ²VEPPI4VSHYOXIYRH (MIRWXPIMWXYRKIREYWHIQ&IVIMGL/YRWXYRH /YPXYV

5YIPPI-**

(21)

8EF0IFIRWWXMPKVYTTI/VMXMWGLEPXIVREXMZ +VYTTIRTVSJMP

0IFIRWTLEWI •:SV[MIKIRH4EEVI^[MWGLIRYRH.ELVIR

•%PPIMRPIFIRHI4EEVISHIV*EQMPMIR

&IVYJ&MPHYRK •,ÇYJMK%RKIL¸VMKIJVIMIV&IVYJIOPIMRIVI 7IPFWXÇRHMKIMQ/YRWX,ERH[IVO

•%RKIWXIPPXI&IEQXIMRWS^MEPIRYRH TÇHEKSKMWGLIR&IVYJIRQMXL¸LIVIV 7GLYPFMPHYRK

;MVXWGLEJXPMGLI7XIPPYRK •1IMWXIV[IVFWXÇXMKMREPPIR )MROSQQIRWOPEWWIRZIVXVIXIR +IWYRHLIMXW^YWXERH •:SV[MIKIRHKYX

)RX[MGOPYRKHIV+VYTTIRFIWIX^YRK •>YRILQIRH

*VIM^IMXTVSJMP

0IFIRWIMRWXIPPYRK •-RXIKVMIVX[IRMKIVEYJFIVYJPMGLIRYRH JMRER^MIPPIR)VJSPKSVMIRXMIVXEPWHEVEYJ%VFIMX YRH*VIM^IMX^YIMRIQFIJVMIHMKIRHIQ0IFIR

^YZIVFMRHIR (SQMRERXI

:IVLEPXIRWQYWXIV1SXMZEXMSRIR •&MPHYRK/YPXYV

•6YLI%PPIMRWIMR7IPFWXFIWXMQQYRK

•+IWIPPMKOIMXWS^MEPI/SQQYRMOEXMSR

*VIM^IMXZIVLEPXIR •7ILVYQ[IPXFI[YX

•7XEVOI-RXIVIWWIRMQOYPXYVIPPIRYRH KIWIPPWGLEJXWTSPMXMWGLIR&IVIMGL

•:SVEPPIQEOXMZFIMO²RWXPIVMWGLOVIEXMZIR ,SFFMIWREXYVRELIR7TSVXEVXIR0IWIRYRH -RHMZMHYEPVIMWIR

6IMWIEOXMZMXÇXMRWKIWEQX •(YVGLWGLRMXXPMGL

•,SLIW-RXIVIWWIERJVIQHIR/YPXYVIRYRH 0IFIRWJSVQIR

•4VÇJIVIR^IRJ²V-RHMZMHYEPVIMWIRYRHyWERJXIR 8SYVMWQYWl

6IMWIZIVLEPXIR •:SVPMIFIRJ²V,SFF]VIMWIR7XYHMIRVIMWIR 9VPEYFEYJHIQ&EYIVRLSJ;ERHIVYVPEYF

•7YGLIRKIVRI/SRXEOXIQMX)MRLIMQMWGLIRYRH ZIVWYGLIRWMGLHIRNI[IMPMKIR0IFIRWJSVQIR ER^YTEWWIR

/SRWYQTVSJMP

/SRWYQRIMKYRK •(YVGLWGLRMXXPMGLEFIVWILVOVMXMWGL

•+IWYRHLIMXWYRHYQ[IPXFI[YX /SRWYQZIVLEPXIR •;IRMKERWTVIGLFEVJ²VQSHMWGLIRSHIV

4VIWXMKIOSRWYQ

•,SLI&IVIMXWGLEJXJ²V1ILVEYWKEFIRJ²V FIWSRHIVWYQ[IPXJVIYRHPMGLI6IMWIR 2EXYVTVSHYOXIYRHKIWYRHI)VRÇLVYRK

5YIPPI-**

(22)

(MI&IHIYXYRKHIW*VIQHIRZIVOILVWJ²VHMI6IKMSR8IYXSFYVKIV;EPH

1MX IMRIQ %RXIMP ZSR ER EPPIR ÍFIVREGLXYRKIR HIW 0ERHIW 2SVHVLIMR

;IWXJEPIRPMIKXHIV8IYXSFYVKIV;EPHER^[IMXIV7XIPPILMRXIVHIV6IKMSR2MIHIV VLIMR6YLVPERH %FF -R HIV 6IKMSR 2MIHIVVLIMR6YLVPERH QEGLX NIHSGL HIV +IWGLÇJXWVIMWIZIVOILV EYJKVYRH HIV :MIP^ELP ER +VSWXÇHXIR IMRIR +VSXIMP HIV ÍFIVREGLXYRKIREYW(IV8IYXSFYVKIV;EPHLMRKIKIRMWXWXEVOKITVÇKXZSR/YV YRH)VLSPYRKWEYJIRXLEPXIRQMXIMRIVEPPKIQIMRL¸LIVIR(EYIV

%FF%RO²RJXIYRHÍFIVREGLXYRKIRMR26;

11,7%

7,8%

10,1%

1,6%

12,0%

7,0%

7,6%

8,6%

33,7%

%RO²RJXI

Teutoburger Wald Münsterland Westf. Ruhrgebiet Siegerl.-Wittgenstein Sauerland Eifel Siebengebirge Bergisches Land Niederrhein-Ruhrland

5YIPPI0(726; IMKIRI (EVWXIPPYRK

7,1%

7,4%

2,9%

17,5%

7,3%

6,5%

8,0%

24,7% 18,5%

ÍFIVREGLXYRKIR

-R HIR PIX^XIR .ELVIR LEX HIV 8IYXSFYVKIV ;EPH [MI OIMRI ERHIVI *VIQHIRZIV OILVWVIKMSRIMRIRWXEVOIR6²GOKERKMQ6IMWIZIVOILVLMRRILQIRQ²WWIR-Q>IMX VEYQ FMW KMRKIR HMI ÍFIVREGLXYRKIR YQ ^YV²GO +VYRH J²V HMIWIR6²GOKERKWMRHHMI+IWYRHLIMXWVIJSVQIRHIVPIX^XIR.ELVIZSVEPPIQHMI 7XYJIHIV6IJSVQ(MIWIQEGLXIWMGL²FIVEYWHIYXPMGLMRHIR/YVYRH,IMPSV XIRHIV6IKMSRFIQIVOFEVYRHWSVKXIHSVXJ²VÍFIVREGLXYRKWV²GOKÇRKIZSR²FIV -RHIVKER^IR6IKMSROEQYRHOSQQXIWMRJSPKIHMIWIV:IVÇRHIVYRKYRH /VMWI^YIMRIV6IMLIZSR7GLPMIYRKIRYRH)MRWGLVÇROYRKIRMQ*VIQHIRZIVOILVW KI[IVFI&IXVSJJIRZSRHIVZIVÇRHIVXIR+IWIX^IWPEKIMQ/YV[IWIR[EVIRMRIVW XIV 0MRMI HMI /PMRMOIR 2IKEXMZI %YW[MVOYRKIR [EVIR EFIV EYGL MR HIR ERHIVIR 9RXIVFVMRKYRKWFIXVMIFIR^YWT²VIR,SXIPW4IRWMSRIR*IVMIRLÇYWIVHEZMIPI4IV WSRIR MLVIR OYVIRHIR %RKIL¸VMKIR FIKPIMXIR YRH WMGL [ÇLVIRH HIWWIR /YVEYJ IRXLEPXIWTVMZEXI9RXIVO²RJXIWYGLIR

(23)

>[EV OSRRXI HIV %F[ÇVXWXVIRH MR HIR PIX^XIR FIMHIR .ELVIR [MIHIV YQKIOILVX [IVHIRZSREYJWXMIKHMIÍFIVREGLXYRKW^ELPYQNIHSGLOSRRXI HIVKIVMRKI%RWXMIKHMIZSVERKIKERKIRIR)MRFV²GLIFIM[IMXIQRMGLXOSQTIRWMI VIR

(24)

7XÇVOIR7GL[ÇGLIR%REP]WI HIW XSYVMWXMWGLIR 4VSJMPW MQ 8IYXSFYVKIV

;EPH

>YV)VQMXXPYRKHIW0IMWXYRKWTVSJMPMRHIV6IKMSRYRHHIWWIR&I[IVXYRK[YVHIMQ IVWXIR4VSNIOXNELVIMRIIQTMVMWGLI)VLIFYRKHYVGLKIJ²LVX1MXXIPWIMRIWWXERHEVHM WMIVXIRWGLVMJXPMGLIR*VEKIFSKIRW[YVHIRWS[SLP+ÇWXIEPWEYGL%RFMIXIVYRH1MX EVFIMXIV XSYVMWXMWGLIV )MRVMGLXYRKIR FIJVEKX -RWKIWEQX OSRRXIR J²V HMI %YW[IV XYRK +ÇWXIJVEKIF¸KIR YRH %RFMIXIV F^[ 1MXEVFIMXIVF¸KIR ZIV[IVXIX [IVHIR2IFIRHIV7XÇVOIR7GL[ÇGLIR%REP]WIWSPPXIR^YHIQ5YEPMJM^MIVYRKWFI HEVJIEYW7MGLXHIV%RFMIXIVYRH2EGLJVEKIVIVQMXXIPX[IVHIRYQHMI)VKIFRMWWI FIM HIV /SR^ITXMSR HIV MQ 4VSNIOX ZSVKIWILIRIR 5YEPMJM^MIVYRKWQERELQIR ^Y FIV²GOWMGLXMKIR

(MI[MGLXMKWXIR)VKIFRMWWIHIV&IJVEKYRKPEWWIRWMGL[MIJSPKX^YWEQQIRJEWWIR

½ (EW+ÇWXITVSJMPMRHIV6IKMSRMWXKITVÇKXHYVGLIMRLSLIW(YVGLWGLRMXXWEP XIV/RETTHIV&IJVEKXIR[EVIR²FIV.ELVI[SFIMHMI,ÇPJXIHIV +ÇWXI^[MWGLIRYRH.ELVIRMWX

½ %PW ,EYTXVIMWI^MIP ZIVPMIVX HIV 8IYXSFYVKIV ;EPH QMX ^YRILQIRHIV 6IMWI LÇYJMKOIMX ER &IHIYXYRK )VWX EPW (IWXMREXMSR J²V >[IMX F^[ (VMXXVIMWIR KI[MRRXIV[MIHIVER6IPIZER^

½ (MI1ILVLIMXHIV+ÇWXI VIOVYXMIVX WMGL EYW IMRIQ RÇLIVIR VIKMSREPIR9Q JIPH7XÇVOWXIW)MR^YKWKIFMIXMWXHIV6LIMR6YLV6EYQEYWHIQORETT HIV&IJVEKXIRWXEQQIR0IHMKPMGLHIV+ÇWXILEFIRIMRI%RVIMWIZSR QILVEPWOQ

½ 2EGL)MRWGLÇX^YRKHIV+ÇWXIWS[MIHIV%RFMIXIVF^[1MXEVFIMXIVWMRH7I RMSVIR HMI [MGLXMKWXI >MIPKVYTTI HIV OSQQIRHIR .ELVI %FF +IWYRH LIMXWVIMWIRHI[IVHIRXVSX^HIV:IVWYGLIWMGLEPW+IWYRHLIMXWVIKMSR^YTVS JMPMIVIRFMWPERKRYVZSR^[IM*²RJXIPHIV&IJVEKXIREPWVIPIZERXI>MIPKVYTTI FIXVEGLXIX.YKIRHPMGLI[IVHIROEYQEPW4SXIR^MEP[ELVKIRSQQIR;ÇL

(25)

VIRHWMI^[EVRSGLJ²VHIV+ÇWXIZSR&IHIYXYRKWMRHKEFIWZSRHIR

%RFMIXIVRYRH1MXEVFIMXIVROIMRIIMR^MKI2IRRYRK

%FF>MIPKVYTTIRHIVOSQQIRHIR.ELVI

½ 0IHMKPMGL HIV +ÇWXI KEFIR ER HEWW WMGL HMI VIKMSREPIR %RKIFSXI MR HIRPIX^XIR.ELVIRZIVFIWWIVXLEFIR(MI1ILVLIMXRMQQXHMI%RKI FSXIEPWKPIMGLFPIMFIRH[ELV9RXIV&IV²GOWMGLXMKYRKHIVWXIMKIRHIR/YR HIRERWTV²GLIMQ7IRMSVIRWIKQIRXQYWWHMIWIV;IVXEPWRIKEXMZFIXVEGLXIX [IVHI %YJKVYRH HIV MQQIV ZMIPJÇPXMKIV YRH ERWTVYGLWZSPPIV [IVHIRHIR XSYVMWXMWGLIR%RKIFSXIFIWXILXLMIVHMI+IJELVHEWWHMI6IKMSRER%XXVEOXM ZMXÇXIMRF²WWX

,MIV[YVHIRRYVHMINIRMKIR+ÇWXIFIV²GOWMGLXMKXHMI^YQ[MIHIVLSPXIR1EPIMLVIR9VPEYFMRHIV 6IKMSRZIVFVEGLXIR

5%

8%

9%

13%

10%

11%

17%

16%

21%

4%

22%

20%

27%

38%

40%

17%

44%

35%

45%

56%

58%

69%

86%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Bildungsre ise nde Jugendliche Geschäftsre ise nde Gruppenre ise nde Aktivurlauber Pflegebe dürftige Alleinre ise nde Gesundheitsurlauber Familien Kurzurlauber Erholungsre ise nde Se nioren

Gäste

Anbieter/Mitarbeiter

(26)

½ (MIHIYXPMGLWXIR(IJM^MXIPMIKIREYW7MGLXHIV+ÇWXIMRHIR;IMXIVFMPHYRKW /YPXYVYRH9RXIVLEPXYRKWERKIFSXIR%YGLHMI&YGLYRKWQ¸KPMGLOIMXIRZSR 4EYWGLEPVIMWIR WSPPXI ZIVFIWWIVX [IVHIR &IM IMRIV +IKIR²FIVWXIPPYRK ZSR 7XIPPIR[IVXYRH>YJVMIHIRLIMXQMXHIQ0IMWXYRKWWTIOXVYQ^IMKXIWMGLHEWW HMI-RJSVQEXMSRWTSPMXMOJ²VZMIPI+ÇWXIRMGLXHMI)V[EVXYRKIRIVJ²PPX(MIWKMPX WS[SLPJ²VHMIÍFIVWMGLXPMGLOIMXYRH>YKÇRKPMGLOIMXZSR-RJSVQEXMSRIREPW EYGL J²V HMI )VVIMGLFEVOIMX HIV 1MXEVFIMXIV FIM %RJVEKIR (IYXPMGL OVMXMWGL [YVHI^YHIQHMI2YX^YRKZSR¸JJIRXPMGLIR2ELZIVOILVWQMXXIPRIMRKIWXYJX (MI1SFMPMXÇXMRRIVLEPFHIV6IKMSRMWXZSV^YKW[IMWIQMXTVMZEXIR8VERWTSVX QMXXIPRKI[ÇLVPIMWXIX[SLMRKIKIRHMI&YWZIVFMRHYRKIRMRYQPMIKIRHI3V XIEYW7MGLXHIV+ÇWXIZIVFIWWIVYRKW[²VHMKWMRH

½ (MI:IV^ELRYRKYRXIVWGLMIHPMGLIV(MIRWXPIMWXYRKWERKIFSXIWTMIPXKIVEHIFIM ÇPXIVIR1IRWGLIREYJKVYRHZIVWXÇVOXIMRWIX^IRHIV/VEROLIMXWFMPHIVIMRII\

TSRMIVXI6SPPI(E^YFIHEVJIWIMRIVIRKIR>YWEQQIREVFIMX^[MWGLIROSQ TPIQIRXÇVIR%RFMIXIVRYQHMIQMXHIQ4VSHYOX7IRMSVIRVIMWIRZIVFYRHI RIR %RJSVHIVYRKIR IVJ²PPIR ^Y O¸RRIR%FF ZIVHIYXPMGLX HEWW WMGL HMI /SSTIVEXMSRWFI^MILYRKIRMQ8IYXSFYVKIV;EPHFMWPERKTVMQÇVEYJHIRXSY VMWXMWGLIR /IVRFIVIMGL OSR^IRXVMIVIR /SSTIVEXMSRIR QMX 7IRMSVIR HMIRWXPIMWXIVR HMI MRWFIWSRHIVI FIM FIXVIYYRKW SHIV TJPIKIFIH²VJXMKIR 8SYVMWXIR IMRI LIVEYWVEKIRHI 6SPPI WTMIPIR JMRHIR FMWPERK RYV MR IMRKI WGLVÇROXIQ 1EI WXEXX %YKIRJÇPPMK MWX EYGL HEWW FIVIMXW FIWXILIRHI /S STIVEXMSRWWXVYOXYVIRILIVWGLPIGLXFIYVXIMPX[IVHIR(MIWKMPX IFIRJEPPW J²V HMI&I[IVXYRKHIW:IVFERHIWy8IYXSFYVKIV;EPH8SYVMWQYWl1ILVLIMXPMGL [YVHIR ZSR HIR &IJVEKXIR :IVFIWWIVYRKWFIHEVJI MR HIV >YWEQQIREVFIMX ERKIQIPHIX

(27)

%FF /SSTIVEXMSRWFI^MILYRKIR MQ 8SYVMWQYWWIOXSV MQ 8IYXSFYVKIV

;EPH

½ 1MX &PMGO EYJ HMI KITPERXIR 5YEPMJM^MIVYRKWQERELQIR ZIVQMXXIPX HIV *VE KIFSKIR EYGL %YJWGLP²WWI HEV²FIV [IPGLI TVMSVMXÇVIR 5YEPMJM^MIVYRKWFI HEVJIMRHIV6IKMSRWS[SLPEYW&IXVIMFIVEPWEYGLEYW1MXEVFIMXIVWMGLXFI WXILIR)W^IMKXIWMGLHEWWHMI)MRWGLÇX^YRKIRFIMHIV+VYTTIRMQ[IWIRXPM GLIRHIGOYRKWKPIMGL[EVIR&IMHIR%RFMIXIVR[YVHIREPWHMIZMIV[MGLXMKW XIR 5YEPMJM^MIVYRKWJIPHIV HIV 9QKERK QMX 7IRMSVIR /SRJPMOXQEREKIQIRX QMX +ÇWXIR )(:7GLYPYRKIR WS[MI %RWTVEGLI YRH 9QKERK QMX WTI^MJM WGLIR>MIPKVYTTIRKIRERRX%YW4IVWTIOXMZIHIV1MXEVFIMXIVFIPIKXIR)(:

7GLYPYRKIR HIV9QKERK QMX 7IRMSVIR HMI )VQMXXPYRK ZSR +ÇWXIFIHEVJIR WS[MIHMI 3VKERMWEXMSR MRRIVFIXVMIFPMGLIV 4VS^IWWI HMI IVWXIR 6ÇRKI(MIWI )VKIFRMWWIJPSWWIRERWGLPMIIRHMRHMI/SR^ITXMSRHIV5YEPMJM^MIVYRKWQE

RELQIRQMXIMR

64,5%

62,8%

51,3%

45,0%

40,3%

39,7%

34,1%

32,9%

23,7%

22,1%

19,5%

16,7%

2,4%

19,8%

21,8%

21,0%

33,8%

24,7%

23,1%

15,4%

30,5%

30,4%

53,9%

46,5%

39,0%

36,9%

63,1%

15,7%

15,3%

27,7%

21,3%

35,1%

37,1%

44,9%

35,3%

36,7%

22,3%

31,4%

41,5%

46,4%

34,6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Altenheime Pflegedienste Kurkliniken Wohlfahrtsverbände Reiseveranstalter Reisebüros Sportanbieter Freizeit- u. Unterhaltungsanbieter Bildungs- u. Kulturanbieter Kurverwaltung Bus- u. Transportunternehmen Hotels/Pensionen Fremdenverkehrsverband örtl. Verkehrsämter

keine Zusammenarbeit

gute bis sehr gute Zusammenarbeit

teils,teils bis sehr schlechte Zusammenarbeit

(28)

(MZIVWMJM^MIVYRKWHVYGOWS^MEPIV(MIRWXI

%YGLWS^MEPI(MIRWXPIMWXIVWILIRWMGL^YWILIRHWQMXZIVÇRHIVXIR&IHEVJIRYRH%R WTV²GLIR MLVIV /YRHIR OSRJVSRXMIVX >YV >IMX ZSPP^MILX WMGL MRWFIWSRHIVI MR HIR WIRMSVIRFI^SKIRIR (MIRWXPIMWXYRKIR WXEXMSRÇVI %PXIRIMRVMGLXYRKIR &IXVIYXIW

;SLRIREQFYPERXI4JPIKIHMIRWXIIMREPPQÇLPMGLIV4EVEHMKQIR[IGLWIPZSQ4EXM IRXIR^YQ/YRHIR(MI+V²RHIJ²VHMIWI)RX[MGOPYRKPMIKIRMRHIV:IVWGLMIFYRK HIV0IFIRWWXMPIMRRIVLEPFHIVÇPXIVIR+IRIVEXMSRIR7SFIWXÇXMKIR%REP]WIRIMRIR

;IGLWIP ZSQ FIWGLIMHIRWTEVWEQIR EPXIR 1IRWGLIR ^YQ EOXMZIR ERWTVYGLWZSP PIRYRHOVMXMWGLIVIMRKIWXIPPXIR7IRMSV-**(EWFMSKVETLMWGLI2EGLJVEKIZIV LEPXIR QSHMJM^MIVX YQ HMI EOXYIPPI 0IFIRWWMXYEXMSR )MROSQQIR +IWYRHLIMXW^Y WXERH [MVH MRW %PXIV XVERWJIVMIVX YRH ZIVPERKX ZSQ %RFMIXIV IMR LSLIW 1E ER

*PI\MFMPMXÇXYRH/YRHIRSVMIRXMIVYRK:IVWXÇVOX[MVHHMIWIV8VIRHHYVGLHIR%RWXMIK HIVTVMZEXIR>Y^ELPYRKMQ+IWYRHLIMXWYRH4JPIKI[IWIR(IRR;IVWIPFIV^ELPX LEXEYGLL¸LIVI%RWTV²GLI

(MIWFIHIYXIXJ²VWS^MEPI(MIRWXPIMWXYRKWERFMIXIVHEWWWMIZIVQILVX%RKIFSXI^YV )VL¸LYRKHIV0IFIRWUYEPMXÇXMLVIV/YRHIRFIVIMXWXIPPIRQ²WWIR(MI&IWGLVÇROYRK EYJ TJPIKIRELI %RKIFSXI [MVH WMGL QMXXIPJVMWXMK J²V ZMIPI %RFMIXIV EPW 7EGOKEWWI IV[IMWIRHEHIV^YFISFEGLXIRHI8VIRH^Y(MIRWXPIMWXYRKIREYWIMRIV,ERHEYGL ZSVHIQ7IRMSVIRQEVOXRMGLX,EPXQEGLIR[MVH)MRIWXVEXIKMWGLI%YW[IMXYRKHIV

%RKIFSXWTEPIXXI ²FIV TJPIKIRELI 0IMWXYRKIR LMREYW IVL¸LX HMI 'LERGIR EPXI /YRHIR^YFMRHIRYRHRIYI/YRHIRKVYTTIR^YIVWGLPMIIR

:SQ(MZIVWMJM^MIVYRKWHVYGO[IVHIRMRWFIWSRHIVIEQFYPERXI4JPIKIHMIRWXIFIXVSJ JIRWIMR7SKEFIRMRIMRIV26;[IMXIR&IJVEKYRKPIHMKPMGLIMRKYXIW*²RJXIPHIV

&IXVMIFIERMQ7IKQIRXHIV*VIM^IMXKIWXEPXYRKEOXMZ^YWIMR&ERHIQIVYE %YJ HIR IVWXIR &PMGO WGLIMRX HEKIKIR FIM HIR WXEXMSRÇVIR )MRVMGLXYRKIR EPPIW MR 3VHRYRK ^Y WIMR ,MIV ZIVJ²KIR PEYX 9RXIVRILQIRWERKEFIR ORETT HIV)MRVMGLXYRKIR²FIVIRXWTVIGLIRHI%RKIFSXI(MIWIVIMRUYERXMXEXMZI&IXVEGL XYRK QYWW NIHSGLFIM RÇLIVIQ ,MRWILIR QSHMJM^MIVX [IVHIR )W MWX ^[EV VMGLXMK HEWWHMIKVSI1ILVLIMX9VPEYFWVIMWIRJ²VMLVI&I[SLRIVZSVLÇPXNIHSGLMRZMIPIR

*ÇPPIRMRRMGLXEYWVIMGLIRHIV%R^ELP)MRIV9QJVEKIHIW7IRMSVIR[MVXWGLEJXW^IRX VYQMRWXEXMSRÇVIR)MRVMGLXYRKIRYRHEQFYPERXIR4JPIKIHMIRWXIR^YJSPKIFIWXILX

(29)

FIM IMRIQ RMGLX YRIVLIFPMGLIR 8IMP HIV /YRHIR YRH HIVIR %RKIL¸VMKIR HIV

;YRWGL REGL ^YWÇX^PMGLIR XSYVMWXMWGLIR %RKIFSXIR [[[W[^RIXHI +IWX²X^X [IVHIRHMIWI&IJYRHIHYVGL^ELPVIMGLI+IWTVÇGLIQMX:IVXVIXIVRHIV;SLPJELVXW TJPIKI F^[ HIV TVMZEXIR %RFMIXIV :SR HMIWIR [YVHI QILVLIMXPMGL IMRKIVÇYQX HEWW HMI ZSVLERHIRIR /ETE^MXÇXIR RMGLX MR KI[²RWGLXIQ 1EI ZSVLERHIR WMRH YQHIR;²RWGLIREPPIV&I[SLRIVEFIVEYGLHIVIR%RKIL¸VMKIRREGL^YWÇX^PM GLIR6IMWIERKIFSXIRKIVIGLX^Y[IVHIR%PW,MRHIVYRKWKV²RHI[IVHIRZSVEPPIQ JILPIRHI TIVWSRIPPI /ETE^MXÇXIR KIRERRX HEHMI 3VKERMWEXMSRHIV 6IMWIR J²VHMI 1MXEVFIMXIVQMX^8IVLIFPMGLIQ%YJ[ERHZIVFYRHIRMWX:MIPI1MXEVFIMXIVQ²WWIR HMIW^YWÇX^PMGL^YMLVIRIMKIRXPMGLIR%VFIMXWMRLEPXIRIVPIHMKIRYRHZIVJ²KIR^YHIQ LÇYJMKRMGLX²FIVIRXWTVIGLIRHI%YWFMPHYRKIR

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-RXIKVMIVXI4VSHYOXIRX[MGOPYRK

(IVWXIMKIRHI%RXIMPÇPXIVIV1IRWGLIRERHIV+IWEQXFIZ¸POIVYRK:IVÇRHIVYRKIR MRHIR6IMWIKI[SLRLIMXIRYRH0IFIRWWXMPIRWS[MIHMIKYXIJMRER^MIPPI%YWWXEXXYRK HMIWIV /SLSVXI ZIVHIYXPMGLIR HEWW HIV ;MVXWGLEJXW^[IMK 7IRMSVIRXSYVMWQYW ²FIV KVSI EVFIMXWQEVOXTSPMXMWGLI YRH [MVXWGLEJXPMGLI 4SXIR^MEPI ZIVJ²KX HMI FMWPERK RSGL[IRMKEYWKIVIM^X[SVHIRWMRH,MIVFIWXILX^YV>IMXIMR1ERKIPER%RKIFS XIR HMI HIR WTI^MJMWGLIR &IHEVJIR YRXIVWGLMIHPMGLIV >MIPKVYTTIR MRRIVLEPF HIW 7IRMSVIRWIKQIRXW6IGLRYRKXVEKIR)MR+VYRHJ²VHMIWIW(IJM^MXPMIKXWMGLIVPMGLMR HIV+IRIWIRIYIV9VPEYFWERKIFSXIZIVFSVKIR8VEHMXMSRIPP[IVHIR6IMWIOSR^ITXI ZSRHIRNI[IMPMKIR%RFMIXIVRIRX[SVJIRYRHEYJHIR1EVOXKIFVEGLX&IMKVSIR

%RFMIXIVR JMRHIX ^YHIQ MR ZMIPIR *ÇPPIR IMRI 1EVOXJSVWGLYRK ^YV )ZEPYEXMSR HIV

%O^ITXER^WSPGLIV%RKIFSXIWXEXX

)MRERHIVIV;IK[YVHIMRRIVLEPFHIW4VSNIOXIWy8SYVMWQYWMRIMRIVEPXIVRHIR+I WIPPWGLEJXl FIWGLVMXXIR (MI -HII FIWXERH HEVMR HIR 4VSHYOXIRX[MGOPYRKWTVS^IWW RMGLXEPPIMREYJHMI%RFMIXIV^YFIWGLVÇROIRWSRHIVR2EGLJVEKIKVYTTIRFIVIMXWMR HMI /SR^ITXMSRWTLEWI QMXIMR^YFMRHIR -R %REPSKMI ^YV -RRSZEXMSRWXLISVMI 6SXL[IPPW 6SXL[IPP WSPPXI HEQMX KI[ÇLVPIMWXIX [IVHIR HEWW HMI WS IRX[M GOIPXIR9VPEYFWERKIFSXIRMGLXERHIRXEXWÇGLPMGLIR&IHEVJIRHIV/YRHIRZSVFIM KILIR -RWKIWEQX JERHIR [ÇLVIRH HIW 4VSNIOXIW ;SVOWLSTW WXEXX MR HIRIR

%RFMIXIVEYWHIQ8IYXSFYVKIV;EPHYRH%OXIYVIEYWHIV7IRMSVIR[MVXWGLEJX%R JSVHIVYRKIRYRH-RLEPXIERFIHEVJWKIVIGLXI9VPEYFWERKIFSXIJ²V7IRMSVMRRIRYRH 7IRMSVIRIVEVFIMXIXIRYRHEYJIMRERHIVEFWXMQQXIR

)V[ÇLRX[IVHIRQYERHMIWIV7XIPPIHEWWHMI>ELPHIVMRXIVIWWMIVXIR2EGLJVEKIV

^YQIMWXL¸LIV[EVEPWHEW-RXIVIWWIHIV8SYVMWXMOIVWMGLEYJIMRIRKIQIMRWEQIR )RX[MGOPYRKWTVS^IWWIMR^YPEWWIR(IYXPMGLIVEYWKIHV²GOX;ÇLVIRHHMI2EGLJVEKI WIMXIHIR1ERKIPERRIYIREXXVEOXMZIR6IMWIERKIFSXIRJ²V7IRMSVIR^YQ%YWHVYGO FVEGLXI YRH WILV HEVER MRXIVIWWMIVX [EV LMIV RIYI %RKIFSXI ^Y IVTVSFIR YRH EYGL [ELV^YRILQIR FIWXERH FIM [IMXIR 8IMPIR HIV 8SYVMWXMOIV IMR (IWMRXIVIWWI ZSR HMIWIR 4SXIR^MEPIR ^Y TVSJMXMIVIR 8VSX^ YQJERKVIMGLIV %OUYMWIZIVWYGLI [EV HMI6IWSRER^RMGLXWSLSGL[MIIWIMKIRXPMGLEYJKVYRHHIV[MVXWGLEJXPMGLIR7MXYE XMSRZMIPIV&IXVMIFI^YIV[EVXIRKI[IWIR[ÇVI

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(IV+VYRHJ²VHMIWIWZIVLEPXIRI)RKEKIQIRXPMIKXHEFIMWMGLIVPMGLMRHIVZSVLIVV WGLIRHIR 4VSHYOXTLMPSWSTLMI [SREGL IMR 6IMWIOSR^ITX IVWX REGL *IVXMKWXIPPYRK HIQ /YRHIR SJJIVMIVX [MVH RMGLX EFIV QMX HMIWIQ KIQIMRWEQ IRX[MGOIPX [MVH (MIWIV1ERKIPER/YRHIRSVMIRXMIVYRK[YVHIEYGLFIMIMRIQ8IMPHIV%RFMIXIVMR HIR;SVOWLSTWHIYXPMGL+IQÇHIQ+VYRHWEX^y;MV[MWWIREQFIWXIR[EWHIV /YRHI [MPPl[EV IMR 8IMP HIV %RFMIXIV RMGLX FIVIMX %RVIKYRKIR HIV TSXIR^MIPPIR 2EGLJVEKIV EYJ^YRILQIR YRH 1SHMJMOEXMSRIR MR MLVIV %RKIFSXWWXVYOXYV ZSV^Y RILQIR

(MI²FIV[MIKIRHI1ILVLIMXHIV8IMPRILQIV[EVNIHSGLFIVIMX WMGL EYJ HIR )RX [MGOPYRKWYRH)VTVSFYRKWTVS^IWWIMR^YPEWWIR 2IFIR IMRIQKIQIMRWGLEJXPMGLIR

%YWXEYWGLJSVYQ8VERWJIV[SVOWLST[YVHIR%VFIMXWKVYTTIRKIFMPHIXHMIWMGLQMX HIRYRXIVWGLMIHPMGLIR*EGIXXIRHIV6IMWIFIJEWWXIR%FF2IFIRHIRIMKIRXPM GLIR-RLEPXIRHIV6IMWI[EVIRHMIW*VEKIRYRH%RJSVHIVYRKIRERHMI¸VXPMGLI-RJ VEWXVYOXYVPSKMWXMWGLI%WTIOXIYRH RMGLX ^YPIX^X HMI :IVQEVOXYRK HIV 9VPEYFWER KIFSXI

%YWHIR%VFIMXWKVYTTIRFMPHIXIRWMGLHEREGLEYGLHMI9QWIX^YRKWXIEQWLIVEYW HMIWMGLQMXHIV%YWEVFIMXYRKOSROVIXIV6IMWIRFIWGLÇJXMKXIR&IMHIV/SR^ITXMSR HIV6IMWIRIV[MIWIWWMGLEPWLMPJVIMGLEYJIMRIRMRRIVLEPFHIW4VSNIOXIWIRX[MGOIP XIR%RJSVHIVYRKWOEXEPSKJ²V7IRMSVIRVIMWIR^YV²GO^YKVIMJIR(IR2EGLJVEKIKVYT TIRFSXWMGLHMI1¸KPMGLOIMXMLVI%RJSVHIVYRKIRER8VERWTSVX9RXIVOYRJXIZIR XYIPPIQ4JPIKIFIHEVJIXGEF^YXVEKIR(MIXSYVMWXMWGLIR%RFMIXIVOSRRXIRERLERH HMIWIV:SVKEFIRMLV0IMWXYRKWTVSJMPQMXHIR%RJSVHIVYRKIREFKPIMGLIRYRHKIKI FIRIRJEPPWFMWPERKRMGLXZSVKILEPXIRI%RKIFSXI^YWÇX^PMGLMRMLV0IMWXYRKWWTIOXVYQ MRXIKVMIVIR

%YJHIV+VYRHPEKIHIV)VKIFRMWWIHIV%VFIMXWKVYTTIR[YVHIR0IMXJÇHIRYRH%RJSVHIVYRKWOEXE PSKI^YHIRNI[IMPMKIR8LIQIRIRX[MGOIPX(MIWIWMRHHIQ)RHFIVMGLXEPW%RLERKFIMKIJ²KX

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%FF%VFIMXWKVYTTIR

AG Angebotsentwicklung

Entwicklung neuer bedarfsgerechter Tourismusangebote für ältere Men-

schen

AG Infrastruktur

Klärung der Anforderungen an eine seniorengerechte Infr a- struktur (intelligentes Wohnen, Informations - und Sicherheitss y-

steme )

AG Logistik

Klärung der Transport- und sonstiger logistischer Aspekte, um älteren Men-

schen eine angenehme und sichere Reise zu gewährleisten

AG Marketing

Entwicklung von Marketingko n- zepten zur Erschließung neuer

Kundengru ppen

Transferforum

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&IMWTMIPVIMWIR

-Q*SPKIRHIR[IVHIRZMIV6IMWIRHEVKIWXIPPXHMIEYWHIR%VFIMXWKVYTTIRLIVEYW IRX[MGOIPXYRHYQKIWIX^X[SVHIRWMRH(EV²FIVLMREYWOEQIRRSGL[IMXIVI6IM WIRMRHIR8IYXSFYVKIV;EPH^YWXERHIYRHHMI9QWIX^YRKHMIWIV%RKIFSXIQSXM ZMIVXI IMRMKI 7IRMSVIRHMIRWXPIMWXIV EYGL [IMXIVI 6IMWIR MR ERHIVI (IWXMREXMSRIR YEMRW%YWPERHER^YFMIXIR

9VPEYFQMXHIV1EYW

%YJFIWSRHIVWLSLIW-RXIVIWWIWXMIIMR'SQTYXIVYVPEYFHIVZSRIMRIQEQFYPER XIR 4JPIKIHMIRWX MR )WWIR MR /SSTIVEXMSR QMX IMRIV ;IMXIVFMPHYRKWWXÇXXI MR 0EKI ,¸VWXI ERKIFSXIR [YVHI (IV y9VPEYF QMX HIV 1EYWl ZIVFERH IMRI IMR[¸GLMKI )(:-RXIVRIX7GLYPYRKQMXOYPXYVIPPIR%RKIFSXIR(MI^YRÇGLWXEPW)MR^IPERKIFSX KITPERXI 6IMWI QYWWXI XVSX^ OEYQ ZSVLERHIRIQ 1EVOIXMRK EYJKVYRH HIV LSLIR 6IWSRER^ FIVIMXW REGL IMRMKIR 8EKIR YQ ^[IM >YWEX^XIVQMRI IVKÇR^X [IVHIR 3F[SLPPIHMKPMGLIMROPIMRIV&IMXVEKMQ )WWIRIV 0SOEPXIMP IMRIV 8EKIW^IMXYRK ²FIV HEW%RKIFSXMRJSVQMIVXI[EVHIVIVWXI/YVWFIVIMXWEQIVWXIR8EKEYWKIFYGLX

(MI%RVIMWIIVJSPKXIQMXIMRIQ6IMWIFYW[SFIMREGL&IHEVJHMI%FLSPYRKHIVIMR

^IPRIR8IMPRILQIVQMXHIR4O[WHIW4JPIKIHMIRWXIWHMVIOX ZSR HIV ;SLRYRK IV JSPKXI (MI 9RXIVFVMRKYRK IVJSPKXI MR HIV ;IMXIVFMPHYRKWWXÇXXI HMI ^YHIQ ²FIV IMRIRKVSIR)(:6EYQZIVJ²KXIHIVJ²VHMI/YVWIKIRYX^X[IVHIROSRRXI(MI 'SQTYXIVIMRJ²LVYRKIR[YVHIRZSRIMRIQ 1MXEVFIMXIV HIW ,EYWIW WS[MI ZSR IM RIQ1MXEVFIMXIVHIW4JPIKIHMIRWXIWFIXVIYX(MI4PERYRKWELZSVHEWWZSVQMXXEKW HMI'SQTYXIVOYVWIWXEXXJMRHIRWSPPXIRYRHHIV2EGLQMXXEKJ²V%YWJP²KISHIVER HIV[IMXMKI9RXIVRILQYRKIR^YV:IVJ²KYRKWXERH(EZSR[YVHIEPPIVHMRKWMQ)MR

^IPJEPPEFKI[MGLIRHEIMRMKI8IMPRILQIVEYGLMRHIR2EGLQMXXEKWWXYRHIR[IMXIV EQ'SQTYXIVEVFIMXIR[SPPXIR(MI1ILVLIMXHIV6IMWIRHIR RELQ EPPIVHMRKW HMI 1¸KPMGLOIMX[ELVREGLHIR'SQTYXIVOYVWIRHIR2EGLQMXXEKQMX2EXYVSHIV/YP XYV^YKIWXEPXIRHEREGLZMIV7XYRHIR'SQTYXIVEVFIMXJ²VHMI1IMWXIRIMRI/SR

^IRXVEXMSRWKVIR^IIVVIMGLX[EV

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,IVZSVKILSFIR[YVHIZSRHIR8IMPRILQIVRHEWWHMI%YWIMRIMRERHIVWIX^YRKQMX HIQ'SQTYXIVHMIKIRIVEXMSRW²FIVKVIMJIRHI/SQQYRMOEXMSRMRHIR*EQMPMIRJ¸V HIVIHEQERRYR[MWWI[EW^&IMRIIQEMPMWXYRHIMRIWSPGLIEYGLHIQ)ROIP

^YOSQQIRPEWWIROERR>YHIQWXIPPXIHIV9VPEYFIMRI%F[IGLWPYRKZSRHIRKI [SLRXIR 6IMWIRHEV -RWKIWEQX WXMI HEW %RKIFSX WIMXIRW HIV ÇPXIVIR 1IRWGLIR EYJIMRILSLI6IWSRER^(MIWÇYIVXIWMGLMRWFIWSRHIVIHEVMRHEWWREGLHIV6IMWI EYGL%YJFEYOYVWIIMRKIJSVHIVX[SVHIRWMRH%YJHMIWI%VXWMRHMR>YWEQQIREV FIMX HIW 4JPIKIHMIRWXIW YRH HIV ;IMXIVFMPHYRKWWXÇXXI MR 0EKI,¸VWXI FMWPERK HVIM +VYRHYRH^[IM%YJFEYOYVWI^YWXERHIKIOSQQIR>YV+I[ÇLVPIMWXYRKHIVTIV WSRIPPIR*PI\MFMPMXÇXJMRHIXFIM&IHEVJIMRI/SSTIVEXMSRQMXHIVPSOEPIR)(:7GLYPI WXEXX (EW %PXIV HIV MRXIVIWWMIVXIR 7IRMSVIR PEK ^[MWGLIR YRH .ELVIR %PW 8IMPRELQIQSXMZ HMI )(:7GLYPYRK EPW 9VPEYFWERKIFSX [ELV^YRILQIR [YVHI MQQIV[MIHIVFIXSRXHEWWMQRSVQEPIR%PPXEKHMI%FPIROYRK^YKVSMWXYQWMGL EYJHMIWIWRIYIYRHYRKI[SLRXI8LIQIRJIPH^YOSR^IRXVMIVIR

(EW -RXIVIWWI HIV 7IRMSVIR ER RIYIR -RJSVQEXMSRWXIGLRSPSKMIR [EV RMGLX RYV E RIOHSXMWGL(MIWÇYIVXIWMGLIMRIVWIMXWMRHIV2EGLJVEKIREGL%YJFEYOYVWIR%R HIVIVWIMXW [YVHI REGL &IIRHMKYRK HIW 9VPEYFIW HIV ;YRWGL IMRIW -RXIVRIXGEJÃW ERHIR4JPIKIHMIRWXLIVERKIXVEKIR(EHMI2EGLJVEKI REGL HIV -RWXEPPEXMSR IMRIV WSPGLIR >YWEX^PIMWXYRK EYGL ²FIV 1SREXI ERLMIPX IRXWGLPSWW WMGLHIV (MIRWX IMR -RXIVRIXGEJÃIMR^YVMGLXIRMRHIQHMI7IRMSVMRRIRYRH7IRMSVIRRMGLXRYVEPPIMRHMI 1¸KPMGLOIMXFIWMX^IRHEW+IPIVRXIEYJ^YJVMWGLIRYRHWMGLMRRIYIR%R[IRHYRKIR

^YXVEMRMIVIRWSRHIVRIWHMIRXEYGLEPW/SQQYRMOEXMSRWXVIJJTYROX

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%RJVEKIRKIWSVKXWSHEWWFIVIMXW/YVWIQMX8IMPRILQIVREYWHIQKIWEQXIR&YR HIWKIFMIXHYVGLKIJ²LVX[SVHIRWMRH;IMXIVLMRLEFIRFIVIMXW;SLPJELVXWZIVFÇRHI ERKIJVEKXHMIWIW%RKIFSXEYGL^YO²RJXMKRYX^IR^Y[SPPIR(EWWWMGLHIVy9VPEYF QMXHIV1EYWlEPWHEYIVLEJXIW/SR^ITXIXEFPMIVIROSRRXI[EVRMGLX^YPIX^XEYGL ZSQTIVW¸RPMGLIR)RKEKIQIRXHIVFIXIMPMKXIR%OXIYVIEFLÇRKMKHMIHIR1YXYRH HMI/VIEXMZMXÇXFIWEIRHMIWIW%RKIFSX^Yy[EKIRlYRHQMX0IFIR^YJ²PPIR

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9VPEYFQMXHIV4JPIKI

&IWSRHIVI %RWTV²GLI ER 0SKMWXMO YRH MRJVEWXVYOXYVIPPIR :SVEYWWIX^YRKIR WXIPPXI HIVy9VPEYFQMXHIV4JPIKIl,MRXIVHMIWIV/SR^ITXMSRWXERHIRHMI%YWKERKW²FIV PIKYRKIRHEWWHIVKV¸XI8IMPHIW4JPIKIKIPHIWJ²VHMI&IXVIYYRKYRH:IVWSVKYRK ZSR4JPIKIFIH²VJXMKIRZSR4VMZEXTIVWSRIRMRHIV6IKIPWMRHHMIWHMI%RKIL¸VMKIR MR%RWTVYGLKIRSQQIR[MVH(MIXÇKPMGLI&IXVIYYRKHIW^Y4JPIKIRHIRMWXJ²VHMI

%RKIL¸VMKIR QMX IMRIV LSLIRTL]WMWGLIRYRH TW]GLMWGLIR &IPEWXYRK ZIVFYRHIR

%YJKVYRHHIVIRKIR&MRHYRK^YHIV^YTJPIKIRHIR4IVWSRWGLIYIRZMIPITJPIKIR HI%RKIL¸VMKIEYW7GLYPHKIJ²LPIRHEZSV^YV²GOIMRI9VPEYFWVIMWIER^YXVIXIRYRH HIR%RKIL¸VMKIRMRHMIWIV>IMXZSRIMRIQEQFYPERXIR(MIRWXF^[IMRIV/YV^^IMX TJPIKIWXÇXXI ZIVWSVKIR ^Y PEWWIR ,MIV WSPPIR IRXWTVIGLIRHI %RKIFSXI FIVIMXKI WXIPPX[IVHIRHMIIMRIRKIQIMRWEQIR9VPEYFIVQ¸KPMGLIRMRHIQ^[EVIMRIVWIMXW HIV /SRXEOX ^[MWGLIR TJPIKIRHIQ %RKIL¸VMKIR YRH 4JPIKIFIH²VJXMKIR KI[ÇLV PIMWXIX MWX ERHIVWIMXW TVSJIWWMSRIPPI 4JPIKIVMRRIR F^[ 4JPIKIV HMI :IVWSVKYRK MQ 9VPEYF²FIVRILQIRWSHEWWJ²VHMITJPIKIRHIR%RKIL¸VMKIRHIV)RXWTERRYRKW GLEVEOXIVHIW9VPEYFIWKIWMGLIVXMWX

(IV KIQIMRWEQI 9VPEYF WIX^X RMGLX ^[ERKWPÇYJMK ZSVEYW HEWW ^Y 4JPIKIRHI YRH

%RKIL¸VMKI MQ WIPFIR ,SXIP F^[ MR HIV WIPFIR 4IRWMSR YRXIVKIFVEGLX [IVHIR (MIWIWWSPPXIZMIPQILVMR%FLÇRKMKOIMXZSRHIQ+VEHHIV4JPIKIFIH²VJXMKOIMXJPI\M FIP KIWXEPXIX [IVHIR -R HIV ^[IM[¸GLMKIR 4MPSXVIMWI IMRIW ;SLPJELVXWZIVFERHIW EYWHIQ6LIMRPERHREGL&EH7EP^YJPIRHMI EYW IMRIV OPIMRIR +VYTTI QMX 8IMP RILQIVR FIWXERH IVJSPKXI HMI 9RXIVFVMRKYRK HIV QMXVIMWIRHIR %RKIL¸VMKIR MR IMRIV/YVIMRVMGLXYRK[ÇLVIRHHMI^Y4JPIKIRHIRMRIMRIQRELIKIPIKIRIR%PXIR

^IRXVYQQMX/YV^^IMXTJPIKIYRXIVKIFVEGLX[YVHIR(MI>MQQIVMRHIV/YVIMRVMGL XYRK[EVIRQSHIVREYWKIWXEXXIX[SFIMHMIFILMRHIVXIRKIVIGLXI+IWXEPXYRKHIV

%YWWIRERPEKIRZSR&IHIYXYRK[EVIRHEWMGL4JPIKIRHIYRH4JPIKITIVWSRIREYGL KIKIRWIMXMKFIWYGLIROSRRXIR(MI4JPIKIFIH²VJXMKIRHIV7XYJIR-YRH---[EVIRMQ

%PXIR^IRXVYQMR)MR^IP^MQQIVRQMXIMKIRIQ&EHYRXIVKIFVEGLX

(MI+VYTTIFIWXERHEYWIMRIQ)LITEEVQMXTJPIKIFIH²VJXMKIV1YXXIVWS[MIEYW

^[IM )LITEEVIR FIM HIRIR NI[IMPW IMR 4EVXRIV TJPIKIFIH²VJXMK [EV (MI KIVMRKI

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+VYTTIRKV¸WWIIVOPÇVXWMGLHYVGLHMIZIVWTÇXIXERKIPEYJIRI;IVFYRK,MIV[YVHI HIYXPMGLHEWWHMIERKIWTVSGLIRI>MIPKVYTTIIMRIPÇRKIVI:SVPEYJTLEWI^[MWGLIR

&YGLYRKYRH6IMWIERXVMXXFIR¸XMKX(MI6IMWIKVYTTI[YVHIZSRIMRIV6IMWIPIMXYRK FIKPIMXIX(MIWI[EV[ÇLVIRH HIW KIWEQXIR 9VPEYFW WS[SLP EPW%RWTVIGLTEVXRIV EPWEYGLEPW*VIM^IMXSVKERMWEXMSREYWWGLPMIWWPMGLJ²VHMI8IMPRILQIVXÇXMK(MI6IMWI PIMXYRKQYWWXIWS[SLPTJPIKIVMWGLI/IRRXRMWWIEPWEYGL)VJELVYRKIRMQ9QKERK QMXTJPIKIRHIR%RKIL¸VMKIRFIWMX^IR

&IVIMXWMRHIV1EVOIXMRKTLEWI[YVHIHIYXPMGLHEWWFIMHMIWIV>MIPKVYTTIHMI%RVIM WIHEYIVIMRIRLSLIR7XIPPIR[IVXFIWMX^X7SQYWWXIIMRIIFIRJEPPWKITPERXI6IMWI REGL&E]IVREFKIWEKX[IVHIRHEHMI6IMWIHEYIVJ²VHMI8IMPRILQIV^YPERK[EV ,MIV FIWMX^X HIV 8IYXSFYVKIV ;EPH QMX WIMRIV KISKVETLMWGLIR 2ÇLI ^Y HIQ )MR

^YKWKIFMIX HIV 6LIMR6YLV7GLMIRI IMRIR YRWGLÇX^FEVIR :SVXIMP HE HMI %RVIMWI HEYIVRYV^[MWGLIR^[IMYRHHVIM7XYRHIRPMIKX(MI%RVIMWIMREPPIR*ÇPPIRMQTVM ZEXIR4O[^YQIMWXHYVGLHMI/MRHIVHIV8IMPRILQIV

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%RKWXKIRSQQIR[YVHIHIR4JPIKIJEPPEYWWGLPMIWWPMGLMRJVIQHI,ÇRHI^YKIFIR 7S[EVIRKIKIRWIMXMKI&IWYGLIYRHKIQIMRWEQI%OXMZMXÇXIR^&HMI2YX^YRKZSR

;IPPRIWWERKIFSXIRSHIV%YWJP²KIQ¸KPMGL%YJHIVERHIVIR7IMXIOSRRXIHMIEYW XLIVETIYXMWGLIV7MGLXRSX[IRHMKI(MWXER^^[MWGLIR4JPIKITIVWSRYRH^Y4JPIKIR HIQ KEVERXMIVX [IVHIR (EW %RKIFSXWTVSKVEQQ J²V HIR 4JPIKIRHIR [EV MRWFI WSRHIVI EYJ HMI FIWSRHIVIR &IH²VJRMWWI YRH &IERWTVYGLYRKIR EFKIWXMQQX HMI IMKIRITL]WMWGLIYRHTW]GLMWGLI+IWYRHLIMX^YWXÇVOIR(E^Y^ÇLPXIRYE)VRÇL VYRKWFIVEXYRK +IWYRHLIMXWFMPHYRK YRH FIVEXYRK 8LIVETMIERKIFSXI +I WTVÇGLWKVYTTIR SHIV )RXWTERRYRKWXVEMRMRK *²V HMI 4JPIKIFIH²VJXMKIR [YVHIR IMRIVWIMXW*VIMXÎMXTVSKVEQQIMQ%PXIRÎRXVYQHYVGLHMI6IMWIPIMXYRKSVKERMWMIVX ERHIVIVWIMXWOEQIWEYGL^YKIQIMRWEQIR*VIMÎMXEOXMZMXÇXIREYWWIVLEPFHIV7IRMS VIRIMRVMGLYRK

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-RWKIWEQXWXMIWWHIVy9VPEYFQMXHIV4JPIKIlEYJIMRITSWMXMZI6IWSRER^%YWHIV KIVMRKIR8IMPRILQIV^ELP[YVHINIHSGLHIYXPMGLHEWWHMI%OUYMWITLEWIJ²VHMIWI

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(38)

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