Supplementary material 3
Qualitative interview guide for semi-structured interviews with farmers on social factors affecting uptake of more sustainable management practices
1. I’d like you to think of a time when you tried a sustainable management practice on your farm (Nudges: for instance, trying a cover crop, a crop rotation, a new piece of machinery, a new tillage regime, a new fertiliser or way of applying fertiliser). Can you tell me more about this?
1.1. Can you remember what prompted you to make this change?
1.2. Who or where did you learn about this new management practice from? Why these people, why this place?
1.3. Did you trust the information provided? Why? What did you trust/what not?
1.4. What made you trust that this information would be applicable for your farm’s context?
2. I’d like you to think of a time when you heard about a sustainable management practice, but you decided NOT to use this on your farm. Can you tell me more about this?
2.1. Can you remember where you learnt about this management practice from?
2.2. Can you remember what made you decide not to use this new practice?
2.3. Is there anything you can think of that would have persuaded you to try this new practice?
TRUST in INFORMATION FLOWS
3. Who or where do you go to when you want to find out more information about sustainable farm management?
3.1. How do you decide whether a new piece of information you learn about farm management is trustworthy?
3.2. Which are the top 3 sources of agricultural information you have the most trust in when it comes to finding out information about farm management?
3.3. Why do you trust these the most?
3.4. Which 3 sources of agricultural information do you have the least trust in when it comes to finding out information about farm management?
3.5. Why do you trust these the least?
3.6. Can you think of a definition of the word “trust”?
3.7. Has your trust in different information sources changed over time? If so, why?
3.8. Thinking back to when you made changes to your farm management, what could an individual or organisation have done to make the information they shared about farm management more trustworthy?
3.9. Thinking back to when you made changes to your farm management, what could an individual or organisation have done to make the information they shared about farm management less trustworthy?
