Supplementary material 2
Qualitative interview guide for semi-structured interviews with advisers on social factors affecting uptake of new farm management practices
CHANGES IN SOIL MANAGEMENT PRACTICES
1. I’d like you to think of a time when you learnt about a sustainable farm management practice 1.1. Can you remember who or where you learnt this from?
1.2. Did you trust the information provided?
1.2.1.Why?
1.2.2.What did you trust/what not?
1.3. What made you trust that this information would be applicable for the contexts in which you advise?
1.4. Did you then go on to advise farmers on this management practice?
1.4.1. If so, do you know if they took it up?
1.4.2.If they didn’t, do you know why?
2. I’d like you to think of a time when you heard about a sustainable farm management practice, but you decided NOT to advise farmers to use it. Can you tell me more about this?
2.1. Can you remember where you learnt about this management practice from?
2.2. Can you remember what made you decide not to recommend this new practice?
2.3. Did you trust the information provided?
2.3.1.Why?
2.3.2.What did you trust/what not?
2.4. Is there anything you can think of that would have persuaded you to recommend this new practice?
TRUST in INFORMATION FLOWS
3. Who or where do you go to when you want to find out more information about sustainable farm management?
3.1. What does trust mean to you?
3.2. What do you think is the most important component of trust
3.3. How do you decide whether a new piece of information you learn about farm management is trustworthy?
3.4. Which are the top 3 sources of agricultural information you have the most trust in when it comes to finding out information about farm management?
3.5. Why do you trust these the most?
3.6. Which 3 sources of agricultural information do you have the least trust in when it comes to finding out information about farm management?
3.7. Why do you trust these the least?
3.8. To what extent do you think trusting an information source is important for farmers and adviser when it comes to acting on that information?
3.9. To what extent has your trust in in sources of information/people changed since you first started advising? Why?
