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I) Environmental impact of dietary choices

Theory of Planned Behavior (TPB) Protection Motivation Theory (PMT)

III) Behavioral framework

References

1.Creutzig F, Roy J, Lamb WF, Azevedo IML, Bruine de Bruin W, Dalkmann H, et al. Towards demand-side solutions for mitigating climate change. Nature

Climate Change 2018, 8(4): 260-263.

2.Steg L. Limiting climate change requires research on climate action. Nature Climate Change 2018, 8(9): 759-761.

3.Rockström J, Steffen W, Noone K, Persson Å, Chapin III FS, Lambin EF, et al. A safe operating space for humanity. Nature 2009, 461(7263): 472.

4.Steffen W, Richardson K, Rockström J, Cornell SE, Fetzer I, Bennett EM, et al.

Planetary boundaries: Guiding human development on a changing planet.

Science 2015, 347(6223): 1259855.

5.Obersteiner M, Walsh B, Frank S, Havlík P, Cantele M, Liu J, et al. Assessing the land resource–food price nexus of the Sustainable Development Goals. Science Advances 2016, 2(9).

6.Rydzak F, Obersteiner M, Kraxner F, Fritz S, McCallum I. FeliX3 – Impact

Assessment Model: Systemic view across Societal Benefit Areas beyond Global Earth Observation. Laxenburg: International Institute for Applied Systems

Analysis (IIASA); 2013.

7.Walsh B, Ciais P, Janssens IA, Peñuelas J, Riahi K, Rydzak F, et al. Pathways for balancing CO2 emissions and sinks. Nature Communications 2017, 8: 14856

A widespread shift to sustainable

diets requires rapid risk perception

Sibel Eker¹, Gerhard Reese², Michael Obersteiner¹

¹International Institute for Applied Systems Analysis (IIASA), Austria

²University of Koblenz-Landau, Germany

eker@iiasa.ac.at

@sibel_eker_

Lifestyle change is an important demand-side measure to mitigate climate change.1,2

Besides the land use and GHG emissions, the food system damages natural ecosystems and pushes the Earth towards the planetary boundaries for global freshwater use, deforestation, and ocean acidification.3,4

Source: World Resources Institute [6]

The factors that determine Perceived Threat, for instance, the number of

events that trigger change or time to forget the past events, are most

influential on long-term diet change dynamics.

Exploring behavioral factors is important for understanding and forming the

pathways to SDG achievement.

Therefore, diet changes can significantly mitigate the adverse environmental effects of the global food

system,

and assist in reaching multiple Sustainable

Development Goals5, from Zero Hunger (#2) to Climate Action (#13), Life on Land (#15) and

Responsible Consumption and Production (#12).

We explore the behavioral factors behind diet change instead of stylized diet

composition scenarios.

We link a behavioral diet shift model to an integrated assessment model 6,7.

We identify the main drivers of global diet change and explore their implications for the food system.

II) In this study…

Sobol sensitivity indices

The figure shows the first-order (S1) and total (ST) Sobol index of each model input, i.e. the contribution to the variance of the model output for the global

percentage of vegetarians.

The parameter ‘x0 risk attitude’ that defines the rapidness of the relation between risk

perception and attitude towards diet change is the most influential one.

Time to forget climate events, i.e. the average

duration climate events remain in the public memory is the second factor, followed by the rapidness of the

young population’s response to social norms.

IV) Results

Scenario discovery for low Total Agricultural and Land Use Emissions

The length of each line represents the subset of the corresponding parameter’s uncertainty range leading to low-emission scenarios.

The number of climate events that trigger a rapid behavioural response (x0 risk attitude) and time to forget climate events are the most distinguishing factors.

Behavior (Shift to a vegetarian

diet) Behavioral

Intention

Perceived Behavioral

Control (Self-efficacy)

Subjective Norm

Attitude

+ + +

+

+

Perceived Threat

Climate Events

-

+ +

Descriptive Social Norm

+ +

-

Willingness to change

+

Social transmission

FeliX Model

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