www.np-magazin.de
Hinweis: englische oder deutsche Ebene einschalten;
(300-dpi-Druck-PDF A5)
300-dpi-Laserdruck- und 150-dpi-Web-A4-PDF
In online association with Hinweis: englische oder deutsche Ebene einschalten;
(300-dpi-Druck-PDF A5)
300-dpi-Laserdruck- und 150-dpi-Web-A4-PDF
SPECIAL SECTION FOR RENEWABLE ENERGIES including
Media Kit 2021
2
ISSN 0949-166X-D 9790 F
www.ehp-magazin.de 7–8/2020
ENERGIEWIRTSCHAFT Verfahren zur Wärme- bedarfsermittlung im Vergleich
KÄLTEVERSORGUNG Dampfübergabestationen und Absorptionskälteanlagen für eine energieeffiziente Produktion
WÄRMEMESSUNG Messanlagen und Prüfverfahren in der Wärmemengenmessung
Neueste Technologie zur Überwachung von vorgedämmten Rohrsystemen mit präziser Schadenslokalisierung.
logstor.com
Detect X6
Neuer Detector für Impedanzsysteme mit Fokus auf die Gesamtbetriebskosten
1 X | 2019
>> www.ew-magazin.de
ISSN 1619-5795 – D 9785 D
Smart Energy I | 2019
ez Sp
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Geschäftsmode lle Stadtwerke i
n den
Plattformmodus bringen Elektromobilität
Leistungsüberwachu ng
von Ladestationen Smart Market Feldtest für lokalen
Strommarkt Smart Grid
Künstliche Intelligenz im Netzbetrieb
Smart Meter So gelingt der Umstieg
auf die MaKo 2020 Daten in der Cloud
Sicherheit ist nicht verhandelbar
Prozesse Robotic Prozess Automation
RetroFit in die Zukunft!
Modernisierung von Energie-Infrastrukturen mit Qualität, Effizienzund Sicherheit.siemens.de/energy-automation-products
8423-01_Titel_ew_Spezial_1_2019_143x222_190306-1.indd 1 07.03.19 13:56
1 7-8 | 2020
>> www
.ew-maga zin.de ISSN 1619-5795 – D 9785 D
Magazin für die Energiewirtschaft
7-8 | 2020
Utilities digITal Beschleunigen Sie Ihr Business
DRUCK_ANZ-143x222_EW.indd 1 07.07.20 15:29 Wasserstoff
Der Schlüssel zur Sektorenkopplung Smart City Transparenz für alle
Anwendungen Lastmanagement
Ladesäulen intelligent steuern
Erneuerbare Energien Herkunftsnachweise für Gase
Stromnetze Kabeldiagnose mit
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Was kommt auf die Verteilnetzbetreiber zu?
ISMS Herausforderungen nach
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ew20_7-8_01_TS.indd 1
07.07.20 16:39
ZEITSCHRIFT FÜR ENERGIEWIRTSCHAFT · RECHT · TECHNIK UND UMWELT 6 · 2020
ZUKUNFTSFRAGEN CORONA-KRISE:WIRTSCHAFTLICHE ENTWICK-
LUNG UND ENERGIEPOLITIK DEKARBONISIERUNG
ENTWICKLUNG DER TREIB-HAUSGASEMISSIONEN IN DEUTSCHLAND DIGITALISIERUNG
PRAKTISCHE LERNERFAHRUNGEN;INTERVIEWS ZU VERNETZUNG UND TRANSFORMATION
Content:
Profile 3
Editorial Calendar 4
Rate Card 8
Advertising Formats 9
Technical Information 10
Special Advertising Forms 12
Circulation Analysis 13
Structural Analysis of Recipients 14
np-magazin.de 15
energie.de 16
Banner/Virtual Energy Events 18
Job advertisements 20
Market Partners/Who Supplies What? 21
Webinars/Whitepaper 22
Newsletter/Stand-Alone 23
Social Media/App/E-Magazine 24
Campaign Modules 25
General Terms and Conditions 26
Your Contacts 28
The media brand netzpraxis is part of the energy trade magazines from VDE VERLAG
• Together with the other energy trade magazines et, ew, EUROHEAT&POWER, and Steuern der Energiewirtschaft, the complete value chain of the energy industry and its target groups is covered
• Special issues and special sections
• As e-magazines with online research
• Magazines in online association with energie.de
• Newsletters and special newsletters
• Webinars
Content Media Kit 2021
3
1 1
Profile
Short Summary:
All issues relating to the planning, construction, operation and servicing of utility net- works are covered in netzpraxis across all sectors. The reader will find expert topics, cur- rent news, dates, association information and new product introductions in a competent, clear and well-structured manner. The permanent special section SONNE WIND & WÄRME on the grid integration of renewable energies completes the offer.
In addition to technology, topics relating to the energy industry, energy policy and energy law are also presented in a practice-oriented manner. Training and continuing education are also promoted through cooperations with relevant companies and orga- nizations. The target group of netzpraxis is the technical management at network ope- rators: the technical executive management, operating engineers, operations managers, network foremen.
Publication Frequency: monthly. For dates, see page 4.
All issues also available as e-magazines at np-magazin.de
Volume: 60th Volume 2021
Web Address (URL): www.np-magazin.de
Memberships: IVW – Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V.
Publishing House: VDE VERLAG GMBH
Kaiserleistraße 8 A, 63067 Offenbach am Main, Germany www.vde-verlag.de
Editorial Office:
Advertising:
Dr. Wolfgang Böhmer Phone: + 49 69 840006-1359
Email: boehmer.freelancer@vde-verlag.de Ronny Schumann, Advertising Manager Phone: + 49 69 840006-1340 Email: ronny.schumann@vde-verlag.de Petra Denner, Order Management Phone: +49 69 840006-1349 Email: denner@vde-verlag.de
Distribution: VDE VERLAG GMBH
Leserservice, 65341 Eltville, Germany Phone: + 49 6123 9238 -234 Fax: + 49 6123 9238 -244
Email: vde-leserservice@vuservice.de Annual subscription
Annual subscription Retail Price
Domestic 172.– EUR (incl. VAT, incl. shipping) Abroad 187.– EUR (excl. VAT, incl. shipping) 20.– EUR (incl. VAT, incl. shipping)
ISSN: 1611-0412
Size of Journal: DIN A4
Content Analysis 2019: 9 Issues
Total Volume:: 748 pages = 100.0 %
Editorial Part: 497 pages = 66.4 %
Advertisements: 251 pages = 33.6 %
thereof: job and occasional ads 2 pages = 0.8 %
Inserts/Bound inserts/bound-through inserts 16 pages = 6.4 %
Publisher‘s own ads 85 pages = 33.9 %
Inserts: 27
Content Analysis of the Editorial Part 2019: 349 pages
By subject areas:
Grid operation 129 pages = 26.0 %
Energy transmission / distribution 66 pages = 14.0 % Measurement and testing technology 67 pages = 13.0 %
Application rules (FNN) 46 pages = 9.0 %
Associations and Authorities 39 pages = 8.0 %
Sun Wind & Energy 150 pages = 30.0 %
total 497 pages = 100.0 %
By type of articles:
Technical/scientific basic articles 199 pages = 40.0 %
Project/practice reports 174 pages = 35.0 %
Announcements, product information, miscellaneous 124 pages = 25.0 %
total 497 pages = 100.0 %
Profile
Media Kit 2021
4
T T
www.np-magazin.de
Media Kit 2021 Editorial Calendar 1st half of 2021
Issues and
Deadlines GRID OPERATION ENERGY TECHNOLOGY
Transmission | Distribution MEASURING AND
TESTING TECHNOLOGY Exhibitions | Events
1
–2
PD:03. 02. 2021 AC:11. 01. 2021 ED:30. 11. 2020
• Technical Connection Rules
• It Solutions
• Working on Live Equipment
• Circuit Technology
• SF6 free Switchboards
• Intelligent Measuring Systems
• Current And Voltage Sensors
• Sector Coupling
• E-Mobility
3
PD:05. 03. 2021 AC:12. 02. 2021 ED:18. 01. 2021
• Safe Network Usage
• Communication
• Workforce Management
• Electromagnetic Compatibility
• Shielding
• Intelligent Location Network Stations
• Fault Monitoring Systems
• Surveying of Switchgears
• Energy Storage
• Operation of Wind Turbines
• EMV |
23. – 25. 03. 2021 | Stuttgart
• Energy Storage Europe | 16. – 18. 03. 2021 | Düsseldorf
• TAR Technical Forums 2021 | 23. – 24. 03. 2021 | Kassel 22. – 23. 06. 2021 | Mainz
• eMobility and Grid Integration
5
4
PD:01. 04. 2021 AC:10. 03. 2021 ED:15. 02. 2021
• Isolation and Conduction Technology
• Arc-Fault Protection
• Civil Engineering
• Adjustable Local Grid Transformators
• Smart Grid Technology
• Stability Check
• Measurement Technology in the Local Grid
• Photovoltaics
• E-Mobility
• Biogas
• TAR Technical Forum 2021 | 20. – 21. 04. 2021 | Bremen
• Hanover Fair |
12. – 16. 04. 2021 | Hanover
• Treffpunkt Netze ’21 | 13. – 14. 04. 2021 | Berlin
• Austria's Energy Congress | 21. – 22. 04. 2021 | Vienna (A)
5
PD:29. 04. 2021 AC:06. 04. 2021 ED:12. 03. 2021
• Flexibility in the Distribution Networks
• Network Design
• Digital Twins
• Ups Systems
• Circuit Breaker
• Rollout of Intelligent Measurement Systems
• Digital Measurement Technology
• Network Integration
• Repowering
• Mainz Network Conference 2021 | 06. 05. 2021 | Mainz
• Municipal Utilities 2021 | 06. – 07. 05. 2021 | Berlin
• OMICRON User Conference 2021 | 26. – 28. 05. 2021 | Lindau
• ZVEI Annual Congress 2021 | 27. – 28. 05. 2021 | Berlin
6
PD:04. 06. 2021 AC:12. 05. 2021 ED:19. 04. 2021
• Industrial Internet of Things (IIoT)
• Power Supply
• Asset Management
• SF6 free Switchboards
• Transformer Operation
• Protective Device Testing
• Testing of Medium Voltage Installations
• Lightning and Overvoltage Protection of PV Systems
• Campus Solutions
• E-Mobility
• EES Europe |
09. – 11. 06. 2021 | Munich
• Intersolar Europe | 09. – 11. 06. 2021 | Munich
• Power2Drive |
09. – 11. 06. 2021 | Munich
• Energy Talks |
14. – 15. 06. 2021 | Ossiach (A)
• CIRED |
21. – 24. 06. 2021 | Geneva (CH)
• ZMP |
23. – 24. 06. 2021 | Leipzig
• GeoTHERM |
24. – 25. 06. 2021 | Offenburg
PD = Publication date, AC = Ad closing date and printing material deadline , ED = Deadline for technical articles Status February 2021 | Subject to modification without notice
6 www.np-magazin.de
T T
Media Kit 2021 Editorial Calendar 2nd half of 2021
Issues and
Deadlines GRID OPERATION ENERGY TECHNOLOGY
Transmission | Distribution MEASURING AND
TESTING TECHNOLOGY Exhibitions | Events
7
–8
PD:16. 07. 2021 AC:25. 06. 2021 ED:31. 05. 2021
• Further Education
• Communication
• Working on Live Equipment
• HVDC Tansmission Technology
• Electrical Connections
• Smart Meter Data for the Grid Operation
• Voltage Control
• Monitoring of Wind Turbines
• Network Integration of Quarters
• Cigré |
21. – 25. 08. 2021 | Paris (F)
• HUSUM Wind | 14. – 17. 09. 2021 | Husum
9
PD:10. 09. 2021 AC:20. 08. 2021 ED:26. 07. 2021
• Network Optimization
• Communication
• Digital Switchgears
• Overhead Line Technology
• Fault Detection
• Measurement Sensors
• Feed Management
• Lightning and overvoltage Protection of Wind Turbines
• BDEW Congress | 15. – 16. 09. 2020 | Berlin
• Intergeo |
21. – 23. 09. 2021 | Hanover
• efa/HIVOLTEC | 21. – 23. 09. 2021 | Leipzig
• ZVEI metering days | 28. – 29. 09. 2021 | Fulda
SPECIAL GEO IT IN THE ENERGY INDUSTRY
• Line control
• Line management
• (In co-operation with gis.Business | Total circulation: 13 000 | Separate price list)
7
10
PD:15. 10. 2021 AC:24. 09. 2021 ED:30. 08. 2021
• Street and Outdoor Lighting
• Workforce Management
• Control Centers for Critical Infrastructure
• Working on Live Equipment-
Maintenance • Intelligent Measurement Systems
• Stability Testing
• E Mobility
• Blockchain Technology
• Hydrogen Technology
• belektro |
03. – 05. 11. 2021 | Berlin
• eMove 360° |
16. – 18. 11. 2021 | Munich
• PMRExpo |
23. – 25. 11. 2021 | Cologne
• Street and Exterior Lighting | November 2021
• Switchgear and Grid Stations
11
–12
PD:19. 11. 2021 AC:29. 10. 2021 ED:04. 10. 2021
• Flexibility in the Distribution Network
• Quality Control in the Cable Line Engineering
• Underfloor Distribution
• Transformer Operation
• Condition Assestment of Medium and Low Voltage Cables
• Test Connector Systems
• Stand-alone Solutions
• Network Integration
• Energy Storage
• FNN Congress Networks | 01. – 02. 12. 2021 | Nuremburg
PD = Publication date, AC = Ad closing date and printing material deadline , ED = Deadline for technical articles Status February 2021 | Subject to modification without notice
8
P/F P/F
Formats Prices
Format Type-Area Formats
Width × Hight in mm Bleed Formats**
Width × Hight in mm Basic Price b/w Color Surcharge 4c (Euroscale)
Price 4c
Title Page* – 143 × 206
– – 4,870.– EUR
Inside Front Cover* 89 × 243 –
Page 2 and Back Cover 185 × 268 210 × 297 3,345.– EUR 1,320.– EUR 4,665.– EUR
2/1 394 × 268 420 × 297 4,780.– EUR 1,590.– EUR 6,370.– EUR
1/1 and Inside Back Cover 185 × 268 210 × 297 2,715.– EUR 1,320.– EUR 4,035.– EUR
2/3 vertical
horizontal 126 × 268
185 × 178 139 × 297
210 × 192 2,185.– EUR 1,020.– EUR 3,205.– EUR
Juniorpage 126 × 180 139 × 198 1,925.– EUR 1,020.– EUR 2,945.– EUR
1/2 vertical
horizontal 97 × 268
185 × 132 110 × 297
210 × 147 1,525.– EUR 1,020.– EUR 2,545.– EUR
1/3 vertical
horizontal 68 × 268
185 × 88 81 × 297
210 × 103 1,280.– EUR 840.– EUR 2,120.– EUR
1/4 vertical horizontal
vertical 2 columns
39 × 268 185 × 66 97 × 132
52 × 297 210 × 81
– 855.– EUR 840.– EUR 1,695.– EUR
1/8 vertical
horizontal 97 × 66
185 × 32 –
– 660.– EUR 555.– EUR 1,215.– EUR
price per mm for special sizes per column (à 53 mm) for formats < 1/8 page 6.95 EUR
Farbzuschlag bei mm-Anzeigen bis 4c (Euroskala) 555,– EUR
Price List No 46, valid from January 1st, 2021
Prices and Formats
* Title Page Ad: Bookable in 4c only, no right of withdrawal.
Scope of delivery: Full-area image motif on the front page in the format 143 mm × 206 mm (W × H).
+ Ad on page 3 in format 89 mm × 243 mm (type area) (W × H).
Back Cover: The mailing copy is given a removable address label in the top right- hand corner (in accordance with postal regulations). Banderoles are fixed to the back of the booklet with one or two adhesive dots.
Important Note: A special advertisement, placed either next to or above the title page ad, may appear in each issue (see page 12).
Media Kit 2021
9 All formats in mm (width × height). Special advertising formats on request.
Title Ad:
Bleed: 143 × 206**
1/1 Page:
Type Area: 185 × 268 Bleed: 210 × 297**
2/3 Page vertical:
Type Area: 126 × 268 Bleed: 139 × 297**
2/3 Page horizontal:
Type Area: 185 × 178 Bleed: 210 × 192**
1/2 Page vertical:
Type Area: 97 × 268 Bleed: 110 × 297**
1/2 Page horizontal:
Type Area: 185 × 132 Bleed: 210 × 147**
Juniorpage:
Type Area: 126 × 180 Bleed: 139 × 198**
1/3 Page vertical:
Type Area: 68 × 268 Bleed: 81 × 297**
1/3 Page horizontal:
Type Area: 185 × 88 Bleed: 210 × 103**
1/4 Page vertical 1 column:
Type Area: 39 × 268 Bleed: 52 × 297**
1/4 Page horizontal:
Type Area: 185 × 66 Bleed: 210 × 81**
1/4 Page vertical 2 columns:
Type Area: 97 × 132
1/8 Page vertical:
Type Area: 97 × 66 1/8 Page horizontal:
Type Area: 185 × 32
Inside Front Cover in Special Section Scope of delivery: Full-area image motif on the inside front cover in the format 185 × 185 mm
Full Price 2,945.– EUR
Prices for other ad formats in the special section on request.
Your ad is also published in the E-MAGAZINE
** Attention! Plus 3 mm trimming on all sides, including trimming marks. Text and image elements at risk of trimming must be at least 5 mm away from the trimmed final format at the top and bottom, and 10 mm away at the sides (trim tolerances).
Campaign
Modules p. 25
Ads10
F F Media Kit 2021
Technical Specifications
Print Run: 6.625 copies Sold Circulation: 1 958 copies Actual Distributed Circulation:
6 473 copies on an annual average (01. 07. 2019 – 30. 06. 2020) Magazine Format:
DIN A4, 210 mm width, 297 mm hight Type Area:
185 mm width × 268 mm hight, 3 columns à 53 mm width each Printing and Binding Method:
Offset printing, 54 or 60 grid, saddle stitching Electronic Data Submission:
PDF Format X-1a or X-4, composite PDF, fonts embedded, do not convert to paths or image files.
Always add „www.“ to links in ads. Do not wrap, rotate, compress, or scale.
Do not use capital letters, otherwise no linking can be guaranteed in the e-magazines.
Image data CMYK colors, resolution: b/w images 1 200 dpi, color or gray scale 300 dpi. For the desired color reproduction, a color proof according to Fogra standard is required.
Data submission to: anzeigen@vde-verlag.de Deadlines:
np Magazine see pages 4 to 7 np Newsletter see page 23
Publishing House:
VDE VERLAG GMBH
Kaiserleistraße 8 A, 63067 Offenbach, Germany Phone: +49 69 840006-1340
Fax: +49 69 840006-1399 www.vde-verlag.de
Terms of Payment:
30 days net Bank Details:
Weberbank Actiengesellschaft, Berlin IBAN DE 36 1012 0100 6123 5490 39 SWIFT/BIC WELADED1WBB UniCredit Bank AG, Berlin
IBAN DE 78 1002 0890 0002 6683 86 SWIFT/BIC HYVEDEMM488
The General Terms and Conditions of VDE VERLAG GMBH apply (pages 26/27)
Surcharges:
Color surcharges (discountable):
Additional chromatic color from four-color European scale see ad formats, each special color (HKS, Pantone) 850.- EUR.
Placement surcharge (discountable):
For the obligation to adhere to a certain space or a page as well as for the placement of page-part advertisements in the editorial text: 10 % on the advertising price.
Cropping surcharge is not charged.
Technical Specifications
11 Special forms of advertising: Page 12
Job Ads: Page 20 Market Partners: Page 21
Smart Energy, E-Mobility, Smart Metering and other sections Who Supplies What: Page 21
Discounts: for purchase within one insertion year – Multiple discounts
3 × 5 % 5 × 10 % 7 × 15 % 9 × 20 %
– Combination discount (see also »Combinations«) for 2 titles 10 %, for 3 and more titles 15 %
Condition: joint order placement and same format
Only one discount scale (“multiple discount” or “combination discount”) can be applied.
Combinations:
Possible with the trade journals ew, et, EUROHEAT&POWER, and StE Discount cf. »combination discount«.
Campaign Modules:
Put together your individual campaign. Info page 25.
Bound inserts, total circulation (discountable)::
Format Prices
2-sided, DIN A4 2,659.– EUR 4-sided, DIN A4 4,175.– EUR 6-sided, DIN A4 5,995.– EUR 8-sided, DIN A4 7,495.– EUR
Format: DIN A4 plus 6 mm trimming allowance at the head, at the foot and out- side at least 3 mm each. Delivery folded if necessary, but not stapled, postfold 6 mm. Two samples required in advance. Bound inserts with glued-on postcard require a processing surcharge of 595.- EUR per insertion.
Inserts, total circulation (discountable):
Format Prices
2-sided, DIN A4 2,545.– EUR 4-sided, DIN A4 3,445.– EUR 6-sided, DIN A4 4,545.– EUR 8-sided, DIN A4 4,995.– EUR
Maximum size (folded): 195 mm × 290 mm. Two samples required in advance.
Postage charges for inserts and bound inserts up to 50 g are included.
For particularly heavy (over 50 g), thick, or unusual inserts, as well as for pub- lications to be enclosed that are registered, approved or submitted for review by Deutsche Post as a mail distribution item, press item, etc., separate condi- tions apply. Prices on request.
Affixed advertising media, total circulation (not discountable):
Postcards, stickers, etc. in a specific position in an advertisement, provided that machine processing is possible, will only be accepted in conjunction with a basic advertisement of at least 1/1 page. Charge for gluing 1,585.– EUR plus advertisement price according to rate card.
Delivery address for bound inserts, supplements and glued-on advertising materials:
Strube Druck & Medien GmbH Delivery note "netzpraxis"
Herrn Mike Schulze Stimmerswiesen 3 34587 Felsberg, germany Phone: +49-56 62-94 87-2 42 Delivery note:
For "netzpraxis, Issue: X/2021, Advertiser: XY"
Delivery free of charge 10 days before publication of the issue at the latest.
Delivery quantity for regular: 7 000 copies, for trade fair and congress issues on request.
12
innovativ• individuell • effektiv SONDERWERBEFORMEN
inn ktktk iv
S N
A B B A A
Media Kit 2021
Special advertising formats – as individual as your offer!
Attention-grabbing special advertising formats offer a variety of attractive advertising options. An extra- ordinary advertising presence is guaranteed!
• Show innovation through attractive advertising.
• Stand out from your competitors.
• Make your advertising even more effective Benefit from our experience and technical know-how and plan your individual advertising campaign with us. We offer you solutions at the highest technical level.
You have ideas that we have not yet offered? We will be happy to calculate your request, look for production partners if necessary, and prepare an offer for you.
Please contact us!
Contact:
Ronny Schumann, Head of Advertising Department Phone: + 49 69 840006-1340
Email: ronny.schumann@vde-verlag.de
* For more information and other special advertising formats, visit www.energie.de/service/mediadaten/sonderwerbeformen.
For technical reasons, not all special print ads appear in the e-magazine.
Special Advertising Forms
Examples of special advertising forms*:
Supplement Sticky Note Banderole
Insert Lenticular
(flip image) Gatefolder
Pull Strip Title foil Company
profile
Bookmark Title
Flyer Post-it-article
13
2
2 Circulation Analysis
Circulation Monitoring: Informationsgemeinschaft zur Feststellung der Verbreitung von Werbe trägern e. V. (IVW) Circulation Analysis: Copies per issue, annual average for the period from
Juli 1st, 2019 to June 30th, 2020
Copies Printed: 6 625
Actually Distributed
Circulation (ADC): 6 473 thereof abroad: 259
Sold Copies:
By Subscription:
Individual Copies Sold:
Other Sales:
1 958 7951 1 162
thereof abroad:
thereof member copies:
241 0
Free Copies: 4 515
Surplus, Archive, and
Specimen Copies: 152
Geographical
Distribution Analysis: Share of actually distributed circulation
Economic Area Percentage Copies
Domestic 96.0 % 6 214
Abroad thereof Austria thereof Switzerland thereof other countries
4.0 % 1.0 % 1.8 % 1.2 %
259 11665 78 Actually Distributed
Circulation: 100.0 % 6 473
Summary of the Survey Method
1. Method: recipient structure analysis by file evaluation. 4. Target Persons of the Study: personal recipients recorded in the file 2. Population: ADC 6 473 = 100 % 5. Period of the Study: Juli 1st, 2019 to Jun 30th, 2020
3. Sample: total survey 6. Implementation of the Survey: VDE VERLAG GmbH
Media Kit 2021
14
Media Kit 2021 Structural Analysis of Recipients
Industries/sectors/specialties/occupational groups
Recipient groups Share of actually distributed copies
Percentage Copies
Energy Industry, Energy Supply, Municipal Utilities
Electricity (generation, distribution, trade), gas (generation, distribution, trade),
heating and cooling supply, water supply. 38.2 2 473
Manufacturing/Industry
Lighting, batteries, power and electrical engineering, generators, cables, mechanical engineering, pipes,
Transformers, Turbines 19.5 1 262
Finishing Trades, Trade, Construction, Services
Energy services, mobility, contracting, engineering and planning offices, IT, metering,
billing, consulting, financial institutions, housing industry, electrical installation 30.5 1 974
Education, Universities, Technical Colleges, Libraries 6.5 421
Authorities, Public Administration, Associations, Other Recipients 5.3 343
Actually Distributed Circulation (ADC) 100.0 6 473
Summary of the Survey Method
1. Method: Structural analysis of recipients by file evaluation 4. Target Persons of the Study: personal recipients recorded in the file 2. Population: ADC 6 473 = 100 % 5. Period of the Study: Juli 1st, 2019 to Jun 30th, 2020
3. Sample: Total survey 6. Implementation of the Survey: VDE VERLAG GmbH
3-E 3-E
15
np-magazin.de
np-magazin.de – the Website of the netzpraxis
Subscribers and other readers of netzpraxis value the news, specialist topics and services at np-magazin.de and keep up to date on planning, construction, operation and services relating to energy networks. The online archive of the e-magazine also offers a full-text search of all technical articles from recent years. An ideal online platform for your advertising.
Job offers, dates, market partner entries, the magazine preview and the np newsletter extend the extensive offer. This guarantees regular users and a high level of reader loyalty. Ideal conditions, for example, for your banner ads (p. 18) and job ads (p. 20).
We will be happy to advise you on your advertising planning!
Service
Jobs, market partners, media data etc.
Advertising possibilities:
• Job ads (p. 20)
• Market partner entry (p. 21))
News
News from the netzpraxis editorial team
Advertising possibilities:
• Banner placement in the news environment (p. 18) Special Topics
• Network Operation
• Power Transmission/Distribution
• Measurement and Test Engineering
• Application Rules (FNN)
• Associations and Authorities Advertising Possibilities:
• Target Group-Related Banner Placement (p. 18)
• Social Media (p. 24)
Preview
The next magazine and spe- cial issues
• Editorial calendar
• Advertising deadlines
E-magazine
Magazine archive in the online newsstand Advertising possibilities:
• Your print ad also online (p. 8)
• Promotional banner in the online newsstand (p. 25)
Specials Special topics
Advertising possibilities:
• Theme allocation of special topics and special issues (on request)
• Whitepaper (p. 22)
Newsletter Newsletter of the netzpraxis editorial office Advertising possibilities:
• Stand-Alone (p. 23)
• Banner
• Text Ad
Media Kit 2021
Metrics: Page impressions: 2 677/month | 32 132/year; visitors: 1 404/month | 16 852/year (Source: Google Analytics, eTracker | 10/2019 – 09/2020)
www.np-magazin.de
16
energie.de
www.energie.de
Media Kit 2021
energie.de – The Portal of the Energy Industry
Five specialist editorial teams of the energy magazines ew, netzpraxis, et, EUROHEAT&POWER and StE are the guarantor for current news and well- founded specialist information on all sectors of the energy industry.
Print, e-magazines, newsletters and social media complete the content offe- ring. An ideal environment for your advertising campaigns on various media channels.
energie.de
• strong Domain
• high reach
• cross-divisional Jobs (p. 20)
• Job ads
• Premium/Basis Market Partner (p. 21)
• interaktive Map
• Premium/Basis
Calendar (p. 25)
• Important industry events
Service
• Media rates
• Editorial office, advertising department
• Apps
• Newsletter
• Subscription/Reader Service
• Virtual energy events
• and much more
Magazine Level (e. g. www.et-magazin.de)
• Five specialist editorial departments
• News and technical articles
• Five magazine target groups
• Online archive with a total of more than 340 e-magazines
Full Text Search
17
N N
Facts and Figures
Benefit from the energie.de concept!
• One Portal
– five energy magazines – five editorial teams – five magazine target groups
• Publication of articles on energie.de and through social media (XING/LinkedIn)
• Responsive presentation on all common end devices and brands.
Facts and Figures about energie.de*:
Metrics Month Year
Visitors 12 735 152 824
Page Impressions (PI) 46 856 562 282
(Source: Google Analytics, eTracker)
• 21 439 Followers on XING
• 1 200 Job offers
• 300 Event announcements
• 340 e-magazines
• 48 Newsletters p. a.
• 50 Market partners
• 800 Followers on LinkedIn
* Average values (period 10/2019 to 09/2020)
Advantages for Your Advertising with energie.de
• energie.de as a strong Domain
• high-quality content environment
• SEO advantages for your content
• high coverage
• combinable media channels
• cross-sector coverage
• target group specific or topic related placement
• responsive presentation Advertising Possibilities:
• Banner/Virtual Energy Events (p. 18)
• Text ads (p. 18)
• Job ads (p. 20)
• Market partners (p. 21)
• Webinars/Whitepapers (p. 22)
• Newsletter/Stand-Alone (p. 23)
Use our campaign modules and benefit from further options such as social media or the event announcements. Learn more on page 25.
Plan your advertising campaign with energie.de now!
Contact:
Ronny Schumann
Phone: + 49 69 840006-1340
Email: ronny.schumann@vde-verlag.de
Media Kit 2021 energie.de
Facts and Figures
18
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Media Kit 2021 Banners
Campaign
Modules p. 25
Banners/Text Ad Feeds
Banners
Run of Site (ROS):
Super banners, skyscrapers, and wallpapers are displayed on energie.de portal-wide on all pages (Run of Site = ROS).
This gives you the highest possible reach (Positions 1to 3).
Reach your target groups!
Your banner – Your target group (Positions 4 to 10 )
Your banner is played out at magazine level (e. g. ehp-magazin.de).
Ideal for your target group related campaign.
Position:
Placement is according to the booked position, as far as it is possible accord- ing to the page design. The positions may deviate from the illustration.
Technical Notes:
Your banner will be displayed according to the technical possibilities on desktop and mobile (responsive) devices. The banner display on the desktop is without rotation. On the mobile device they can rotate.
Responsive Rendering:
In mobile display, the Skyscraper ( 2 + 3) is routed to Super Banner 1 and played out in rotation.
For this we need the following in addition to the booked standard format banner sizes:
• for Super Banner booking: 320 × 50 px, max. 400 kB
• for Wide-/Skyscraper booking: 728 × 90 px + 320 × 50 px, max. 400 kB Presentation Note:
The final presentation of all banners is subject to the settings of the respec- tive Internet accesses (adblockers/firewalls, etc.), of the end devices, of the type of media usage (desktop/tablet/smartphone), and of the screen sizes.
Minimum Term:
1 calendar month Discounts:
3 × 5 % | 6 × 10 % | ab 9 × 15 %
Combined discount with your print advertising on request.
File Formats and File Sizes:
Banner: JPEG | PNG | GIF | max. 400 kB Video: YouTube URL intrgration
Preview Image: 1320 × 904 px (JPEG | PNG | max. 400 kB) Data Submission:
At least one week before campaign launch via email to:
anzeigen@vde-verlag.de Reporting:
Upon request you can receive an analysis of the ad impressions and ad clicks.
Virtual Energy Events
Your online event on energie.de. As BASIS, EXTENDED or PREMIUM entry.
From 750,- € per month.
Learn more at:
https://www.energie.de/service/mediadaten/virtuelle-energie-events
19 1
2 3 4
7
6 5
8 9
10 3
Banners Positions Formats in Pixel (W × H) Prices per Month
Super Banner 1 728 × 90 2,700.– EUR
Wide Skyscraper 160 × 600 2,700.– EUR
Sky scraper 3 120 × 600 2,700.– EUR
Wallpaper/Tandem Ad 1 +2
or 3 see above 3,900.– EUR
Billboard Banner 4 960 × 250 1,900.– EUR
Full Banner Top 5 468 × 60 1,500.– EUR
Full Banner Base 6 468 × 60 1,100.– EUR
Medium Rectangle Top 7 300 × 250 1,500.– EUR
Medium Rectangle Base 8 300 × 250 1,100.– EUR
Text Ad
(as Banner) 9
Preview text: max. 100 characters Preview image: 1320 × 904
(JPEG | PNG | max. 400 kB) plus link
1,500.– EUR
Text Ad Feed
(as News) 10
Preview text: max. 100 characters Preview image: 1320 × 904
(JPEG | PNG | max. 400 kB) Content text: max. 1 500 characters
XING News Feed included!
2,000.– EUR
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Media Kit 2021 Job Advertisements
Job Advertisements
The cross-media strategy links energie.de with four energy magazines and their readership. Your job ad reaches all energy sectors and hierarchy levels (DACH). You choose between PRINT + ONLINE, ONLINE and NEWSLETTER, and thus determine the coverage of your job offer!
Industries and target groups:
• Electricity, gas, heat, renewables, water
• Power generation and grid operators
• Public utilities, multi-utilities, municipalities
• Energy technology, industry
• Service providers, planning, consulting and engineering firms
• Authorities, associations
• Research and science
• Universities
• Finance, tax and legal departments, law firms
• Industry trade fairs PRINT + ONLINE
Your job ad in np magazine or in combination with our other magazines with a total circulation of approx. 15 000 issues, including publication in the respective e-magazine as well as four weeks under Jobs auf energie.de.
Formats (W × H) Prices
neztzpraxis Magazine (4c) Combi Price Four Titles (4c) 1/1 page (185 × 268 mm) 4,035.– EUR 4,500.– EUR 1/2 page (185 × 132 mm) 2,545.– EUR 3,000.– EUR 1/4 page (97 × 132 mm) 1,695.– EUR 2,100.– EUR Further information on deadlines and ad formats: page 4 et seq.
ONLINE
Your job ad four weeks on energie.de under Jobs.
Required Documents Price One Calendar Month Online Ad text, company logo, (JPEG | PNG | GIF;
276 × 184 px; max. 400 kB), applicant information if applicable, and link to your job advertisement
500.– EUR
NEWSLETTER
The ideal push medium with high attention.
Formats Prices per Shipment
Banners: JPEG | PNG, 580 × 110 px,
max. 400 kB + Link Base Price: 500.– EUR
Combined price with your PRINT- or ONLINE job ad: 350.– EUR Text Ad: JPEG | PNG (250 × 170 px, max. 400 kB)
+ Text (max. 400 characters) + Link
Mailing dates and further information on the netzpraxis newsletter on page 23.
energiekarriere – Career Magazine for the Energy Industry
The ideal medium for attracting the attention of your future junior staff, specialists and managers as an employer in the energy industry. The career magazine is published on energie.de and other portals as well as a supplement.
More Information at www.energie.de/service/mediadaten/jobs.
Campaign
Modules p. 25
Job Ads21
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Become a market partner of the energy industry!
energie.de is an information and service platform for the energy industry.
Contact point for all magazine subscribers, universities, colleges, associations, industries and for authorities.
Take advantage of the need for information and point out your services as a market partner. Select an industry or a topic for your entry and decide between a basic or premium entry and benefit from a permanent print or online presence as a market partner of the energy industry.
Industries and Topics:
• Energy Apps • Metering
• Energy Data Management • Grids
• Energy Service Provider • Smart Energy
• EVU/ municipal utilities • Smart Metering
• E-Mobility • Management Consultants/Consulting
• Industrial companies • Associations/Organizations
• IT Security • Workforce Management Your industry/your topic is not listed? Please contact us!
Media Kit 2021 Market Partners Who Supplies What?
Deadlines and Further Information:
Publication by arrangement. For bookings of 6 months 20 % surcharge on half of the annual price. You will receive the invoice and a one-time copy of each title (PRINT) will be sent to you at the beginning of the insertion period. In the case of online placements, the publication is regarded as proof.
You can find more information and sample pages at www.energie.de/service/mediadaten/marktpartner.
Who supplies what?:
Only 1-column (width 60 mm) possible. Minimum height 20 mm.
Minimum purchase 3 ×. Price per mm height colored (Euroscale) 3.80 EUR, Discount: Page 11 „Discounts“.
Campaign
Modules p. 25
Market PartnersONLINE
Entry Services Prices
Basic Your business card with company logo on energie.de (276 × 184 px; max. 400 kB), Company name, city, URL
12 months: ,800.– EUR 24 months: 1,500.– EUR Premium Your entry with premium presentation
+ individual company page as landing page with SEO advantage
12 months: 1,800.– EUR 24 months: 3,000.– EUR
PRINT + ONLINE
Place your market partner entry in parallel in four of our magazines, including an online entry on energie.de.
Entry Services Prices
Basic Print entry in the titles ew, netzpraxis, EUROHEAT&POWER, and et + Basic entry on energie.de
12 months: 2,700.– EUR 24 months: 4,500.– EUR Premium Print entry in the titles ew, netzpraxis,
EUROHEAT&POWER, and et + Premium entry on energie.de
12 months: 3,700.– EUR 24 months: 6,000.– EUR
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experts'dialog/
Whitepaper P
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Whitepaper
experts‘dialog
Do your potential customers know ...
... the special features of your range of services and products?
... the strengths of your company?
... your competitive advantage?
The experts'dialog offers you an all-inclusive carefree package tailored to your requirements – from media accompaniment to technical support to expert live moderation or even a professional storyboard creation.
Without a lot of effort and resources, you can create your individual agenda for your dialog with potential customers.
Simply choose one of the four experts'dialog packages that suits your needs and generate new, valuable leads!
Information and contact:
Ronny Schumann
Head of Advertising Department Phone.: 0 69/84 00 06-13 40 Fax: 0 69/84 00 06-13 98
Email: ronny.schumann@vde-verlag.de
Whitepaper
Benefit from valuable leads and the SEO advantage of energie.de!
Your Advantages:
• Generation of valuable leads
• Strengthening of your brand building
• Target group expansion and reach increase
• Positive effects for your search engine optimization (SEO)
• Landing page for whitepaper on energie.de Scope of Services:
Inbound Leads: Publication of your content (keyword + headline + text) including link to your whitepaper download area.
Branded Content: Publication of your content (keyword + headline + text) including PDF download. Your PDF on et-magazin.de for download.
No lead generation.
Prices:
• 3 months: 300.– EUR
• 6 months: 500.– EUR
• 12 months: 900.– EUR Required Documents | Deadlines:
• Keyword + Headline (max. 80 characters) + Text (max. 750 characters) + Link to your whitepaper (inbound leads) or your PDF for download (branded con- tent).
• Publication by arrangement
• Booking and documents at the latest one week before release.
Campaign Modules p. 25
23
np-magazin.de
1
1
1 2
3
Newsletter/
Stand-Alone
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Campaign Modules p. 25
Newsletter and Stand-Alone
Newsletter
With the netzpraxis newsletter, you use a target group-oriented push medium for your advertising message or job advertisement
Newsletter Content: Industry news, magazine articles.
Dates:
Subject to changes and special newsletters
Deadline for Bookings and Documents for Newsletter and Stand-Alone:
At least one week before publication. Please send your documents with indi- cating the publication date to anzeigen@vde-verlag.de.
For more information on newsletter advertising and the stand-alone offer, please visit www.energie.de/service/mediadaten/newsletter.
Advertising Forms and Prices*:
Advertising
Form Position Formats Prices
Full Banner 1 468 x 60 690.– EUR
Premium Banner
2 468 x 250 990.– EUR
Text + Image / Advertorial
3 Image: JPEG | PNG (250 × 170 px, max. 400 kB) + text (max. 400 characters. incl. blanks) with heading (max. 60 chars.) as open file + link
590.– EUR
Job Adver-
tisement Optionally as banner or text + image 500.– EUR 350.– EUR in con- nection with your print or online job offer (p. 20)
*valid for one time shippment only
Stand-Alone
Reach exclusively the newsletter subscribers of the et-magazine with your advertising message. With an individual mailing date and the et-Magazine newsletter template, you can place your products, services, whitepapers, webinars, events or other information in a target group-oriented way.
Price: 2,050.– EUR
Recipients: 830 (as of Sept. 2020) Edition Publication Dates
1 27. 01. 2021 2 24. 02. 2021 3 24. 03. 2021 4 28. 04. 2021 5 26. 05. 2021 6 23. 06. 2021 7 28. 07. 2021 8 25. 08. 2021 9 22. 09. 2021 10 27. 10. 2021 11 24. 11. 2021 12 15. 12.2021
24
Social Media
Promotion Banner
Promotion Banner 1000
2017 2018 2019 2020
2000 3000 4000 5000 6000
7000 7/2020: 6 103
Social Media
We complement our website concept with the respective XING News pages per magazine and the energie.de news feed on LinkedIn. In total, we reach more than 19,000 interested users with our content via these news channels.
When you book a text ad feed (p. 19), your article is automatically published on the XING News page of netzpraxis magazine. In this way, you can also reach your target group with your content in their personal XING newsfeed.
As part of your campaign booking (p. 25), your text ad feed post will be pub- lished in the energie.de news feed alongside selected and cross-sectoral magazine content. You will reach a daily growing target group of the energy industry.
Extend your reach and use our social news feeds as an added value for your marketing goals!
E-Magazin + App
Our e-magazines are recording steadily growing user numbers. An advantage for your ad placement in the magazine. You can reach our readers and sub- scribers with your ad in the np magazine, in the np e-magazine, mobile with the app and in the web at the desktop.
The np online newsstand is an ideal archive and research platform for return- ing readers.
User Growth np E-Magazine (Desktop/Mobile, 2017 to 07/2020)
Promotion Banner
Benefit from the dynamic user growth and decide for a promotion banner in the online newsstand of the np-magazine. An exclusive placement with link to your offer.
Social Media/E-Magazine
Campaign Modules p. 25
Required Materials: three Banners in the formats JPEG | PNG (1536 × 600 px | 2048 × 600 px | 1242 × 900 px | max. 400 kB), plus Link
Minimum Term: 1 calendar month Price per Month: 800.– EUR
Media Kit 2021
25
Social Media Newsletter
Text Ad Feed
Banner Stand-Alone
Campaign Modules
Combine your campaign modules individually and decide about target groups, media channels and the time aspect of your advertising. Attractive conditions relieve your budget and at the same time ensure a target group-specific approach as a pull and/or push measure.
You can start with at least a three-stage module route. Place the modules in relation to the magazine (e. g. only EHP-magazine) or in free combination with all our magazines (ew, netzpraxis, et, EUROHEAT&POWER).
Ideal for your individual marketing goals!
Suggestions:
You can find more information and the prices at www.energie.de/service/mediadaten/kampagnen.
Contact:
Ronny Schumann
Head of Advertising Department Phone: + 49 69 840006-1340
Email: ronny.schumann@vde-verlag.de Other suggestions:
• Event Campaign
• Job campaign
• Keyword/USP campaign
• Case Campaign
• Banner Campaign Advertisements
(p. 8 – 9)
Promotion Banner p. 24)
Whitepaper (p. 22)
Newsletter/
Stand-Alone (p. 23) Banner/
Text Ad Feed (p. 18)
Market Partner (p. 21)
Social Media p. 24) Job advertisements/
Jobs (p. 20) Dates
Brand Campaign
Promote your company or one of your brands!
Advertisements News Campaign
Your message reaches the energy industry!