Munich Personal RePEc Archive
Strategic management of farm
Bachev, Hrabrin
Institute of Agricultural Economics, Sofia
2009
Online at https://mpra.ub.uni-muenchen.de/98882/
MPRA Paper No. 98882, posted 05 Mar 2020 16:11 UTC
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pondau uarapaduos
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ra) u"LxAfioduuxilreu -orJoxJ[eJ
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on
o esJJHerrolc eruHdeaeu-,fuou eH I4 oHpgruog-oleeolrec
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r4HrroHco .ruard,funcoeE e
ea -JcHeuoJO o.trxcdu.urqg Jo oJoHI IeHerwAl.ul,t'deltvdu
-ug'awda[
aunuapnQou
auna({erilcatnq.cwo wnurrk
-ad rurn1rc nunundu awntngo-paH esle>rou eJrrI4cI4trAI
nnnw
'
nuelu[oseltodu eluxcue[eruet eH
Krrlvrs.eHudraufndoQ
onrrlrr,cnreedeH I4III{wnlns
ou,mw
da!
DH anHar sndu,(. oxcanne auo dtu3I4rcoruornw<a u ynpas/reHtte Ha ce/IcKomo cmonaHcmeo, 54, 412009
BbHtuHume fat<mopu rua $ep',nama. TlpuJlara ce r.Hap.
SWOT
aHarrrl3,Kofrro ugeuruQuqupa
cneqtlQuvHl4re cultHu ucto6u
cmpaHu rua Qepnama (n'nrperleH oglar) I4 CbIIIOCTByBaIIII'ITC 6b3/noJ{HOCmuu
OnaCHOCmU 3afiep'nama (ntHureH ogur). I-{enra
e Aa ceonpegeJltr nafi-earutume
B'brpelrrHll Ir BbHIITHI4fatcmopu
3a KoH- KpemHamaQepva,
KoI4To caom
3HaHeHue sa docmu-?aHe Ha Ne/IaHume I4e/Lu Ha ra3l4 Qepua.
SWOT
aHaJII43br BKJIToTIBa orlpeAeJlfiHero Ha qe-rrrptr
eneMeHra(Qnr.
2):.
ctwHtrme cmp&Hu: Te3I4 ampu1ymu rua Sep"namo,Koumo
codeilcmeam3a
docmuzanemo Ha4etume i'
Tosa
ca xapaKTepI4crIaKII I4 pecypcrl' B Kol4ro Qepva-ra
e go6pav
vrl'r.a cpaBHI{renHI4 rIpeArIMcrBa.. ctafiume
cmpaHu: re3l4 ampu1ymu rua fieprnama' Koumo npeHam 3a pearusupaHe Ho qeJnumei- Tosa
ca Herua, KoI4ToQepvara [paBI{
notrro I4nI4 He nplrre)Ka-Ba.
.
Cbt$e cm?y6Ll4Vme Bb3rmOJICHOCmu: Te3u y C /toeuau
mettdett4uu Ha ebHtuHama cpeda, Koumonodnona-
zam docmuzaHemo Haqetume
ruafeptnama. Tosa
ca I{KoHoMI{qecKI4,COIII4aIIHI{'IIHCTI4TyIII4OHa[HI4LIlIpV.po[HI4
Qaxropu, Kolrro
cb3AaBar HoBI{ Bb3MoxHocrl4ra
6raronprqrcrBar
pa3BlaTl4ero HaQepvara.
.
cbt4ecmgysaryume onacHocmui Te3r4 yc/Loqun u meuderuryuu Ha BbHu,tHama cpeda, Koumo 6b3nperLnm- cmnam pea/Lu3upaHemo Ha 4e/Lume na Sep'uama.To'
B A C A I{K OH O M}I II C CKI,{, CO UI4 AJI HII, I4H CTI4TYIII4 OH AJI HI4 I4
rtpplpolHtl Qarropu,
KoI4To[peqar
Ha cbirrecrByBa- Hero I4 pa3BI{TI4ero Ha Qeprtaara.SWOT
aHaJIrI3br e opueHmupaH rcn'u 1udeulemo 14rpa6ua aanoKpula
nepuoda(or uacroaurero)
do pea-tu3al+tlflma
Ha cmpamezu\ecKume \e/Lu Ha Qeprraara.AHaruetr
Ha ycnexl{Te 14 npoBanl'ITe Ha crorlaHcrBo-TO B MI4HaJIOTO e MaIIKO IIOKa3aTeneH 3a nomeHwua/ta Ha
Qepuara [a
ce Bb3no136aom
Bb3/nu{Hocmume u npeodorce onacHocmume Ha Ilocro.aHHo pa36uaau4a-ma ce
cpeda.B raeu
Bpb3Kae MHoro BaxHo
Aa ce aHanI43I4paTHe caMo reKylrllrre, Ho
14 OHAKBAHUW?Bb3MolGocrl{ tr oilacHocrl4
CI{JIHI4Te\r cla6iare
crpaHl4
ua
Qepvrara 3a[a
ce adanmupd KbM r.trx'SWOT aHanl{3br rpx6na 4a
Qorycr4paca/no
HaQarroprare,
KoI4To ca om 3HaHeHue(nnumr uttu 6uxa tro"n".sn") sa peatu3upaHemo
ruafoptnyrupaHume
qe/ru ruafiep,uama.
Cte[oBareJIHo' BceKI4SWOT
aHa- Jrr{3 e yHuKa/IeH,rlfr Karo ca crporo
cneqraQrauuu:BbTpeIxHuTe
xapaKTeptTcTvrKtlHa
BCflKa oT[enHa Qeprtaa; ycnoBl4rlTaHa
BbHIIrHaracpeAa'
oKa3Banrl4cblrecrBeHo
BJtI4tHI4e Ha AageHara Qepvrara; cleIII4-Quunure
uenl4 Ha pa3BI4TI4ero Ha BcflKo eAHo croIIaH- crBo; u [pOAbJI)KI4TeJIHOCTTa Ha nepl4oAa 3a peaJlu3a- rl'1lfl HA CTparefr4qecKl4Te ueJII{ Ha orAeJIHI4Te Qepvru.Hafr - r axH I{Te sbmp eu,mr,r Q
arropl4,
cII oco 6 crB aIrII{urr4 lIpeqeull4 3a peanu3alluflTa Ha IIeJII4T9 HA nA3Ap- HO-OpUeHmUpaHume cmonaHcmga
y
Hac ca:+
HzuII{qHu(negocrarluuu)
ylpaBneHcKl4 I4 rlpo- r43BO[CTBeHI4 yMeHVrfV onvT;
+
Hanrvrrr4e (u egocrarlu
eu) rpeArpl4e M arl e cKI4[yx;
+
HaJrI4rIHu(Hegocrarluura)
Marepl4anHu, Qunan- coBrr 14 rIpnpoAHI4 pecypcu;+
HaJrr4rrHa(ue[0crarruua)
uuQopvrawrs' 3a rla3a- pr,r, r4HoBaII[[, o6qecTBeHI4 rIpOfpaMI4 3aIrolnoMara-
He I4 Ap.;+ HaJrLrrIHIa
(nunca na)
rraogepHrlMeroavHa npoll3-
BOACTBO
Ir
reXHoJIOrIrn, Hoy-xay, opl4rldHanHtr vr Ka- IIECTBCHI4 TIPOAYKTI4;+
Harrl4qHa(nunca na) cepruQraxaqul
na Qepvepaulutru Qepvara;
+
r43rpa[eHago6pa (noura) peIIyraIII4r
Ha Qepvre- pa I4cronaHcrBoro;
+
HaJII4qIle (nrauca) Ha Hacne[HI4u]I, )Kenaeull'l Aa rroeMarQepvara;
+ go6po
(nouro)
Mecropa3norlo)KeHvre Ha Qepvrara;+
Br4coKa(nracra)
[pol43BoAl4renHocr, peHra6un-Hocr n
KoHKypeHrocnoco6Hocrna
Qeprraara;+
Br{coK(ire4octartuen)
noreHllIaan 3aa[anraul{s na
Qeplr,rara;+
HaJrr4tIHa (riuncana)
eQexu{BHa opraHl'I3ar\vrfrHa crorlaHcTBoTO,+
HaJrr4qHa(nunca na)
eQerrI4BHa opraHla3aunt crrc cs a6[I4TerII4Te 14 K].ftryBarrl4Te ;+ Hiurr4r{HIa
(Hegocrarruuu)
,,go6pu" orHoIxeHI4{ c lbpx<aBH vT ev
MecTHI4Te I{HCTHryIII4I{.Ha
ceraruHll.fleran or
pa3Bl4Tllero,safr-naxHNre lbHulHu Qaxropu,
6naroupraflTcrBallrl4 I4nI4 Bb3rlpe- rurTcTBaIqI4 AOCTI{|aHeTO Ha IIenI{Te Ha cToIIaHcTBaTay
Hac ca:+
pa3BHTI4eTO Ha perI4oHaJIHI4Te, HaIII4OHanHI',ITe I4 MexryHapoAHI4Te rla3apl43a
rIpoAyKTI4reHa
orAeJI- Hr4Te oTpacnl4;+
pa3Bl4rl4ero (ne paenrarraero) Ha KoHKypeHIII4-ara Ha pefI,loHaJIHI4Te I4 HaIII4OHaJIHITTe na3apl4cbc
3eMe- AencKI4 rIpoAyKrI4;+
[I{HaMI4Kara Iarole6aHvrflTa
Ha rIeHI4Te Ha cen- cKocroIIaHcKIrTe [poAyKTI4 ;+
pa3Bl4Tllero(aacroa)
HarbpceHero
Ha MacoBI4, KAIIECTBEHI4lll OPI4TI{HANHI4 CEJICKOCTOIIAHCKI4 NPO- AyKrI4 n pafroua,crpaHara u uyx6una;
Our.2
Fig.2ii*l
llonoNumeanu QaxmoPu/
Positive factors
Ompuqamennu QaxmoPu/
Negative factors Btmpewnu sa Qepuamalnternalfor the farm Cunnu crpanr,r /Strengths Cna6n crpanra /Weaknesses Btuwuu sa Qepuama/Erternal for the farm Bus ntoxxocna / OPPo rtu n itie s Onacnocru/Threats
S\ /OT ananr,relSWOT analysis
38
6t
'JeH€r4q Ine&(alcelrlq,c e€ onealcnra[g *
:(VOOZ
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o s1g) nneatundut
nxcdaw-dr[ nsounru
er,ed,fuedeJl{Irs
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r4oxrHes rufieul4gl^tox uun oE exslrug a
ertdeQeuefie[ eH
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Eox-edu eu
rafioudaus
eHeHed.lcoduaed)aunorraho
oi (enrr,re.r,Jo
Bt
atluedelrt -eHf,
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oi(uvuuci
tlrtoiloJ rer
-Brrg oc
e[
eag ,,eJeJztr^trJ
eIrHO)KI{afl") auaoQar).
i*(ouau.rxeQe
a onau.lxeQeenr,o)
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Eedu wr.tv ).r,oc,du a.lnde[uri en)
atloslloloQ.
I (e.r,ra.r,ned.(xHo
x
radu)
wn q"d
ima s do s a dutn
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qt
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nule.redlc
eE nluJ otiltt o w t qs nHg oID o
oxuoxrH
.r,e afalcatns,3
'nwnpadc oH arunta)oH)ouo LuoDgutttnlnnt
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au ruui
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ap'
nua dtucn aungol/)
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e"r,eltdeQ eH ervuue.r,ed.l3'enrnEoxgooH oHal4Jxego e
sJ
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rnzawodutc oeoH eH oJoHesJ,ogedeud JeJeIr€H 'efiodcetnesexc,dxgo ec
BJ -efnnrewodu n er,evudeQ en uuefi eJI{HhI4I^tBnn[ 'enego oJcoh OJ0HIAJ 'oJoflrtHBIIOJC BH OJOAXAJBJJ i{€eIIBt eCeY a wtaawodu,tc oluwtaau)HnQa'eYedc unreHolan(JlrJ, iHLr tr exoohr{I^toHoxl4 EHIItIg€Jc
udu 'eserol
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I4c oJogJJH€IIoJcet
m.uvn€ns ndnenraad $"dewdeQ'neruftrl
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d o[
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omentr a u au ra (u.r,eVod)eH vrwlsorcri
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eH ru)oHnap awnintfuaru ott ttvo)oH uxIltEsEE
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e€Hnher" l,ttrnmou)
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Ha oBoqapcxa Qepua or flasaPgxux Farm from Pazarjuk
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