AlthoughthisclashofopinionsinDekorativnoe Iskusstvo SSSR mayseem
abstract,itessentiallyrevolvedaroundtheproblemofbringingdecorative
artclosertotherealityofSovietdailylifeandconsumerculturewithout
damagingitsartisticquality.TheconcernsofpeoplesuchasOsmolovskii,
Gerchuk and Kamenskii did not just stem from their stubborn vision of
decorative art as ‘applied’ and ‘utilitarian’, but from the discrepancy
betweentheBrezhnevgovernment’scelebrationofsocialistconsumption
andthesystemicfailuresofSovietlightindustrytoprovidedesiredgoods
toeveryone.PrimeMinisterAlekseiKosygin’sreformswereintendedto
boost production by introducing some flexibility and incentives for the
workers,buttheyproveduntenableandwereabandonedby1970.While
commitmenttocitizens’prosperitywasBrezhnev’sstrategytoopposethe
voluntarismofhispredecessorandmaintainhisownpopularity,thequal- ityofconsumergoodscouldnotsteadilygrowbecauseofsystemicindus-trialflaws,suchasoutdatedequipment,poorsupplyofmaterials,andthe
ongoingprevalenceofquantitativeplanindicatorsthatprecludedqualita-tiveimprovement.Atthesametime,asNataliaChernyshovademonstrates
inherstudyofBrezhnev-eraconsumption,bythe1970sSovietpeoplehad
grownmorefamiliarwithWesternconsumergoodsthroughexhibitions,
films,literatureandbecauseoftheincreasingnumberofimportedgoods
fromWesternandEasternEurope,howeverlimited.Thismadethemmore
discriminatinganddemandingconsumerswhowerenotwillingtosimply
grabwhatevertheshopswereselling.Theywantedmoreandexpectedthe
governmenttobetruetoitspromises.26
GiventhischangeinSovietconsumerisminthe1970s,boldexperi-mentsbydecorativeartistsmighthaveindeedappearedasnothingmore
than self-gratification, annoying consumers. It was clear that simple
appealstothesocialdutyofartistswouldnotchangethesituationwithout
a significant improvement in the condition of artists’ work in industry.
Therefore,theDekorativnoe Iskusstvo SSSR editorialteamunderstoodthat
it was not enough to publish disputes among artists or to reiterate the
1920sslogan‘intoproduction’repeatedly.Intheearly1970s,itseemed
necessary instead to highlight the major tensions between artists and
other factory employees and detail the urgent problems of production,
in order to find possible solutions to the ongoing professional conflicts
atfactoriesandrenderartists’burstingcreativityactuallyusefulinmass
production.
In1970thejournalcovered aconferenceheld as ajointeventwith
theJubileeexhibitionthatwasdedicatedtotheproblemofartisticlabour
inindustry.OrganisedbytheSovietAcademyofArts,theArtists’Union
andtheMinistryofCultureoftheUSSR,theconferencebroughttogether
artistsworkinginfactories,artcriticsandgovernmentofficialsfromvar-iouslevels.27Inhiswelcomingspeech,thepresidentoftheAcademyof
Arts,sculptorNikolaiTomskii,broughtupthetroublingdilemmaofSoviet
decorativeart:thegeneralincreaseinartisticcreativityandthequalityof
designs had little actual effect on mass-produced products. He more or
less reiterated the official view that decorative art was creative work in
the service of the economy, according to which no daring design could
go‘merely’toanexhibitionorbeplacedinapublicinterior.Allsuccess-ful works of decorative art must ‘necessarily go into production and be
availableeitherinlimitededitionorinlargecirculation’andtherebyoffer
‘everyday joyful companionship’ to people. However, this would not be
possibleuntilboththefinancialandtechnologicalprofilesofindustrywere
determinedbystylistictendenciesandqualitystandards.Suchahierar-chy of settings, in turn, was possible only by giving artists more power
indecision-making.Thechiefartist(glavnyi khudozhnik)shouldhavethe
statusofartdirectoratafactory,equalinstatuswithatechnicaldirector.
Thepositionoftheartistinindustrymustfinallybesolidifiedbyaconsist-entdecree,andallfactoriesproducinghouseholdobjectsmustinstitute
anofficialpositionof‘artist-productivist’–here,Tomskiiusedtheexact
termasithadbeenusedinthe1920s.LeonidKarateev,thesecretaryof
theArtists’Union,addedthatuniqueexperimentalworksandprototypes
formassproductionwere‘thetwoinseparablesidesofonewholeprocess
of the development of Soviet decorative art’. The glass artist Svetlana
Beskinskaiamadesomepracticalrequests:moreroomforcreativework
in factory workshops, the artists’ right to have free copies of their own
work,andregularindustrialdesignexhibitionsinadditiontodecorative
artexhibitions.Themainsuggestionsoftheconferencewereforwardedto
therelevantministries.28
The discussion progressed to the next stage in 1973, when the
AcademyofArtshostedanexhibitionforRussianartisticglassfactories
and the Leningrad Factory of Artistic Glass celebrated its 25th anniver-sary. The problem of art in production now involved material, financial
andadministrativeaspects.Sincethemid-1960s,glassarthadbeenthe
leadingarenaofinnovationinSovietdecorativeartandthemostnoticea-blematerialusedinneodecorativism.BorisSmirnov,thankstohisdaring
1960sexperimentswithsurprisinganddefamiliarisingobjects,appeared
inDekorativnoe Iskusstvo SSSR as the driving force behind glass as an
avant-gardematerial.Whileotherglassartists,too,didreceiveattention
inthejournalinthe1960s,the1973issuespresentedforthefirsttimea
comprehensivepanoramaofartists’profileswhichincludedcurrentsocial
andeconomicchallenges.CongratulatingtheLeningradFactoryofArtistic
Glass–theleadingproducerofuniqueandlimited-editionleadglassitems
–onits25thanniversary,theDekorativnoe Iskusstvo SSSR editorialteam
emphasised the importance of good management for maintaining effi-cientcooperationbetweendifferentspecialists.Honouringsuchveterans
ofthe1920sand1930sRussianavant-gardeasthepreviouslymentioned
Smirnov and Eduard Krimmer, a student of Kazimir Malevich, who had
workedforthefactorysinceitsopeningin1948,theeditorialpresented
theirworkasartistsasbeinginextricablefromtheadministrativeskillsof
thefactory’sdirectorIvanDmitrievandartdirectorEkaterinaIanovskaia.29 ItwasthankstoDmitriev’sexpertiseasaprofessionalchemist,theedito-rialstated,thatthefactorywasapprovedbytheMinistryofTradeinthe
late1940stostartworkingonleadglassproductionthatwascostlyand
labour-intensive,butalsovisuallyimpressive.In1965Dmitrievobtained
permission for the factory to end the production of regular glassware
altogetherandbecomeaspecialisedproducerofhigh-qualityleadglass-ware.30 Thisnewspecialisationentailedthe‘steadyexpansionandupdat-ing of the variety of goods’ and strengthened the Leningrad factory’s
traditionofclosecooperationbetweenartists,manufacturingtechnicians
andcraftspeople–glassblowers,grindersandengravers.31
TheLeningradFactoryofArtisticGlassbecamethefirstintheSoviet
glass industry to test the Kosygin reforms by introducing welfare and
bonusesforinnovationsindesignandtechnology.Asaresult,thefactory’s
productionwascompletelyupdatedbytheearly1970s,andeventhough
thegovernmentdiscontinuedthereformsontheall-Unionlevel,Dmitriev
continuedtostimulatetechnologicalandartisticmodernisationinthefac-tory. As the art critic Nikita Voronov stated enthusiastically, ‘the artists
could [better] see their goal when their ideas became embodied in real
objects’–notonlyduetothegreaterfreedominplannedtargets,butalso
duetoDmitriev’sintroductionof‘creativedays’,whenartistscouldfocus
ontheirexperiments,andbyincreasingthenumberofresearchtrips.32 For her part, Ianovskaia demonstrated a striking combination of artistic
andmanagerialskills,giving‘keenattentiontoeachartist’andchannel-ling their different personalities towards common practical goals.33 The
cumulative effect of economic incentives, the support for artistic exper-imentation, and the cooperation between different specialists made the
Leningrad Factory of Artistic Glass a role model for the Soviet artistic
industry: the factory provided limited-edition and medium-scope collec-tions for retail trade while also receiving numerous awards at domestic
andinternationalexhibitions.34
ThetoneofDekorativnoe Iskusstvo SSSR intheeditorialsuggestedthat
even though Ianovskaia and Dmitriev were outstanding managers, they
were not unique: every administrator, with due effort, could raise their
factory’s production to the same level of success. In the meantime, the
factory administration could boast to foreign delegations: ‘Objects that
aretrueworksofarthadbeenrecentlyconsideredexhibitionpieces,but
nowtheyareavailableforwideconsumption.’Leningradleadglass–or
‘Leningrad crystal’ – became an internationally known brand not only
throughexhibitionsbutalsothroughhigh-qualityhouseholdgoodsavail-ablealmosteverywhere–atleastinallmajorcities–fromUkrainetothe
RussianFarEast.Moreover,thefactoryleadershipwassuretonotethat
‘peopleinItaly,theNetherlands,SwedenandFinlandcanbuygoodswith
thelabeloftheLeningradFactoryofArtisticGlass’.35 Bythetimethegov-ernmentincreasedtheimportofgoodsinanefforttomitigatethegrowing
consumercrisis,36thepracticeofexportinggoods–eventhoughonavery
limitedscale–wasalreadyoutstandingandbenefitedthefactory’srepu-tationwithintheSovietUnion.Whilethissuccessstorymaysoundlikea
typicalcaseofSovietexaggeration,thearchivalrecordsofaconsultation
of factory employees and trade workers in 1973 demonstrates that the
latterweresatisfiedwiththetimelysupplyandhighqualityoftheprod-ucts,althoughtheystillidentifiedareasforfurtherimprovement.37
This success story by no means obscured the ongoing tensions
betweenartistsandotherworkersinfactories.Onthecontrary,itprovided
aconvenientopportunitytohighlightthem.Praisingthescope,diversity
andclearcompositionoftheexhibition‘ArtisticGlassoftheFactoriesof
the Russian Federation’ that had grown out of the 1970 conference on
artistsinindustry, Dekorativnoe Iskusstvo SSSR urgeditsreadersto‘think
about unresolved problems’. ‘When, at last, will glass factories produce
mediumandlargeeditionsoftheobjectswhich,justlikeexhibitionitems,
demonstratethehardworkandfantasyofartists?’inquiredtheeditorial,
directly addressing the Soviet Ministry of the Industry of Construction
Materials.38
Tolendcredencetothisissue,thejournalpublishedartists’answers
toaquestionnaireitsentout–artistscurrentlyemployedatdifferentglass
factories–overseveralissuesin1973and1974.Thequestionsproceeded
fromthegeneraltotheparticular:fromthemeaningofthemedium(the
expressivepotentialofglassanditsroleinshapingtheenvironment)to
individualcreativegoals,totheartist’srelationshipwithproduction(‘How
doyoumanagetoworkbothonuniquepiecesandonprototypesformass
productionatthesametime?’),to,finally,futureplansandprojects.The
firstquestionrevealedtheaffectiverelationofanartisttohisorhermate-rial:theintertwinedrecognitionofits‘thing-power’andthewilltomaster
it.ThisdialecticwasmadeespeciallyvividintheresponsebyAdolfKurilov,
anartistatthefamousGus’Khrustal’nyifactory(Vladimiroblast):glass
‘can be cut, moulded, faceted, etched, blown, engraved, glued, frosted,
andfusedwithceramics;onecanpaintoveritwithabrushanddrawon
itwithcarbidepencil…Itcanbeopaque,transparent,colouredandcol-ourless.Idonotknowwhatothermaterialhasequalcapabilities.’Glass
‘intrudes’intotheenvironmentas‘boldly’asdowood,metalandceramics,
andcaneventuatenotonlyasdinnerwareorwindows,butas‘entirewalls
and skyscrapers’. Here Kurilov alluded to the strong utopianism of the
Russianavant-garde,revivedduringtherecentobsessionwithmodernist
clarityandtransparency.
Otherresponsesfeaturemoreintimateandless‘corporeal’visionsofthe
material:accordingtotheLeningradfactoryartistAknuniiAstvatsaturian,
glassisan‘amazinglypoeticmaterial’thatcantakeanyform,whileforthe
MoscowartistSvetlanaBeskinskaia,glasswasthemediumfortransmit-tingone’sthoughtsandfeelings.39BorisSmirnov,whowasusuallyvery
attentivetothesensoryqualitiesofglass,gaveastrikinglyanthropocentric
answer:glassbyitselfisnomorespecialthananyothermaterial,because
itisalwaystheartistwhohastheupperhandandwhomuststay‘above’
thematerial.
When it came to the ‘unique vs. mass-produced’ dilemma, all the
responsesleanedtowardssomesortofcompromise.ForKurilov,thedesign
ofmassprototypeswas‘labour’,whileuniqueworksweretheexpression
of‘asoulsinging’.Whenthesoulisoutofsongs,anartistshouldturnto
massovka(aratherpejorativetermformassproduction).So,accordingto
Kurilov,massproductionwasnotanobledutybutaconstantobligation.
He added, however, that production plans sometimes interrupt creative
work on unique pieces, pressing an artist to resort to mass-producible
prototypes.Thiswouldobviouslymeansilencingthesingingsoul.40 Otherresponses,though,weremorepositivetowardsprototypesfor
massproduction.SvetlanaBeskinskaia,thechiefartistoftheGlavsteklo
(Main Administration of the Glass Industry) at the Soviet Ministry of
Industrial Construction Materials and the secretary of the board of the
SovietArtists’Union,characterisedtheworkofafactory-employedartist
asa‘single,seamlessprocess’:
Whenworkingonauniquepiece,Ifindnewsolutionsformassobjects.The
workonamassobject[massovoi veshch’iu]isanecessarytrainingofcreativity,
andtherigidityofthefactoryconditionschargesandactivatesthethinking.I
considerproductionthebestandonlybasisforthetruetemperingofanartist.
Usingthepopulartermfromthe1920s–1930s–‘tempering’(zakalka)–
BeskinskaiapresentedamodernisedversionofthemythoftheNewSoviet
Person shaped by hard work and education.41 This argument, however,
waslessmotivatedbypersonalbeliefsandmorebyBeskinskaia’sstatus
at Glavsteklo, which she headed in 1966 and wherein she initiated the
‘Resolutiononartistsintheglassindustry’thatsecuredbenefitsforartists
andgavethemaccesstoresearchtrips.Dedicatedtostrengtheningties
betweenartistsandtechnicalworkersinfactories,42Beskinskaianeeded
topresentindustrialproductionasbeneficialandevennecessaryforone’s
growthasanartist.Sheevenstatedthatherdreamwastofindanendto
theseeminglyinterminabledebateover‘massvs.unique’.Beskinskaiahad
belongedtothestaffoftheDiat’kovoglassfactory(Brianskoblast).Her
colleagueatthisfactory,ViktorShevchenko,secondedheropiniononthe
indivisibilityofuniqueandmass-producibleobjectsindesign:‘Ibelieve
anartistwhocannotestablishgoodrelationswithproductionisalsoinca-pableofsolvingthesimplestcreativetask.’Likewise,StepanMoiseenko,
an artist from an older generation at the Vosstanie factory (Chudovo,
Novgorod oblast’), optimistically noted that what is unique today can
become mass production tomorrow, claiming that he always worked on
uniquepieceswithmass-reproducibilityandbroadavailabilityinmind.43 Aparticularlynoteworthypartofthisdiscussionwastherelationship
between artists and industrial workers, who, possibly alluding to the
1920s,wereoftencalled‘productivists’(proizvodstvenniki).Manyartists
calledforclosercooperation.LeidaJurgen,oneofacohortofEstonian
artists who had joined the Leningrad Factory of Artistic Glass in 1955,
argued that only a team of specialists from various professional back-grounds could successfully solve the problems of artistic glass produc-tion.TheMoscowartistVladimirFilatovcalledforbuildingarelationship
ofartistswithindustryonthebasisof‘mutualrespectandunderstand-ing of [common] interests, aims and needs’. Smirnov, who worked in
many different areas of art and design simultaneously, acknowledged
glassblowing as the truest embodiment of creativity. He described his
cooperativeworkwithaglassbloweras‘themostinteresting:thisisan
exceptional opportunity to directly and naturally enrich art by incorpo-ratingtheartistryoftheglassblower,naïveandfree,untouchedbythe
informational chaos from different channels, from which an artist has
nomeansofrelief’.Thisromanticisationofacraftsperson’sunalienated
labour,freefromthebaggageofarttheory,maybeseenascondescend-ingratherthanrespectful.However,itdoesmaketheglassblowermore
visibleintheprofessionaldiscussion.Inherculturalhistoryofglassin
Russia, Julia Chadaga analyses glassblowing in new materialist terms,
as a site of affinity between the human body and the material, of ‘cor-poreal associations’ that glass often produces. She cites the historian
IsobelArmstrongwho‘juxtaposestheinvisibilityoftheglassblowerwith
theunseenbubblesleftintheglassastracesoftheworker’sbreath,his
presence’.44
For Smirnov, this corporeal presence of a glassblower, symbolically
presented in his 1961–62 ‘Glassblower’s triptych’ (figure 3.2), was, in a
way,superiortotheintellectualismoftheartist,butonlyincombination
couldthetwobeusedtoproducehigh-qualityobjects.Eventhough,as
criticAllaPavlinskaianoted,Smirnovalwaysinsistedthathewas‘nota
glassartistbutanartist’(ne stekol’shchik, a khudozhnik),healsowascon-tinuouslyfascinatedbyfolk,amateurand‘primitive’art,asisapparentin
his1970bookArtist on the Nature of Things.45Inherarticlecelebrating
Smirnov’s70thbirthday,Pavlinskaiaregardedthisallegedcontradiction
asasignofhisprofessionalstrength:‘Thesimplicityandnaivetyoffolkart
lookssurprisingintheworksofsuchanintellectualartist.Butthisfascina-tionisnotaccidental,anditisdevoidofartificialityandstylisation,which
are so frequently found in today’s art.’46 The embrace of folk simplicity
madeSmirnov’swork,asitwere,immunefromthe‘capriciousness’that
alarmedquiteafewartcriticsatthetime.
After quoting factory artists who had participated in the 1973 glass
show,Dekorativnoe Iskusstvo SSSR dedicated an entire issue (October
1973)totheproblemofthemassproductionofhouseholdobjects.This
specialissuewasopenedbyanarticlebytheVNIITEdesigntheoristLeonid
Pereverzev.Thearticlebeganbyassertingtheimportanceofthing-power:
thereadyobjects,likeallotherproductsofhumanactivity,gainrelativeinde-pendenceandstartlivingbytheirownprinciples.Peoplehavetocomplywith
theseprinciplesaslongastheyhavenopossibilitytochangethestructureof
the artefactual world [veshchnoho mira] in the direction they find desirable
andnecessary.
However,Pereverzevwenton,thestructureofhuman–objectinterrelations
dependsonacomplexnetworkoffactors,includingindividualandgroup
identity, social status, and production conditions and economic goals.
Moreover,whilemanyartistswerepraisinghandicraftasmoresymboli-callypotentthanmassproduction,onlythelattercanbethe‘mainsource
ofobjects’inthecontemporaryworld.Whileacknowledgingtheflawsof
Sovietindustry,whichoftenrefusedtoacceptnewprototypes,Pereverzev
cautionedreadersagainstblamingoutright‘engineer-productionists’for
thepoorqualityofSovietgoods.‘Instead’,hesuggested,‘weshouldaskif
artistsanddesignersrecognisetheirshareofresponsibilityforthedefor-mationandde-aesthetisationofthecontemporaryartefactualworld,and
if they use all their knowledge, skills and capacities to solve this
if they use all their knowledge, skills and capacities to solve this