Examples of twitter-Posts from SEA-EU-NET 2

The following example tweets from the SEA-EU-NET 2 twitter-account will illustrate the use of social media (in this case just twitter) for project dissemination purposes.

Figure 5.1 on the following page shows: Instead of making a new twitter-account for the SUSTAIN EU-ASEAN project, the SEA-EU-NET 2 account is being used. As the projects are related to each other this spares the necessity to collect new followers in a new account and makes it easer to reach out to a larger audience. Benefits are

mu-5. Social Media Communication in SEA-EU-NET

Figure 5.1.: Using @SEAEUNET for SUSTAIN EU-ASEAN

tual: while SUSTAIN EU-ASEAN profits from the already established communication channels, collected followers, subscribers etc., the SEA-EU-NET 2 project profits from higher activity in its twitter channel due to the added tweets and thus higher aware-ness for both projects. All tweets relevant to the SUSTAIN EU-ASEAN project and its audience can be reached via the #SustainEuAsean hashtag, as seen in figure A.7 on page 41.

Figure 5.2 shows: The project accounts are more lively if they contain not only project relevant data but also more generally interesting information, still the relevance to the project should be given. This short statistics overview gives a good impression of research in Europe, which might well be interesting for Southeast Asian countries in generally consideration global research co-operation.

Figure 5.2.: Example Tweet: Interesting EU Research Facts

Figure 5.3.: Example Retweet: Important EU Information

Figure 5.3 shows an example retweet of more general, but important information.

Note the high number of retweets. This kind of viral information spreads around the network quickly and gives the channels sharing the information added activity and higher visibility. In fact, new followers come through acitivity and be it non-original tweets.

5. Social Media Communication in SEA-EU-NET

Figure 5.4.: Example Tweets: typical SEA-EU-NET Tweets

Figure 5.4 shows example tweets on project results, a conference not directly linked to the project but still interesting to the project’s followers and some rather generally interesting science facts.

Figure 5.5.: Example Tweet: Live Update from a SEA-EU-NET Workshop While organising workshops is a major task for the project, only a very small number of people in the SEA-EU-NET target audience can participate. Figure 5.5 shows a live tweet from a SEA-EU-NET workshop organised by the project. It not only mentions the expert currently holding a presentation but links to his institution, in this case the National University of Singapore, thus creating visibility for both. Since the NUS public relations officials were automatically informed, they retweeted the workshop posting thus again creating visibility for the SEA-EU-NET 2 project in their media channels.

5. Social Media Communication in SEA-EU-NET

Figure 5.6.: Example Reweet: Infographics from Daily Work

Infographics and data have a high chance of being retweeted as shown in figure 5.6.

This post is also a good example of a post from data experts get along every other day doing other work (in this case the expert has his own twitter account and the post was tweeted twice). With social media in mind, this is a quick and easy update.

Figure 5.7.: Example Reweet: Connecting and Exchanging Information with Stakeholders

Figure 5.7 shows the results of constant social media dissemination work: Other accounts working on similar topics have become aware the SEA-EU-NET 2 twitter account and are regularly mentioning and/or retweeting posts. This helps spread visibility of the SEA-EU-NET 2 project.

Yet another way to promote the project is shown in figure 5.8 on the following page:

this tweet is from the Austrian Climate Change Research day in 2014, where a SEA-EU-NET 2 expert was invited to present a poster. The poster shows all INCO projects relevant to climate change researchers, with both, SEA-NET 2 and SUSTAIN EU-ASEAN being such projects. Through using the conference’s hashtag channel attention to the two projects was drawn not only in the twitter community but also to people at the conference using twitter there, as the tweet was geo-tagged and is primarily shown to people near-by with a matching interests profile. This tweet exemplifies how vibrant social media can be.

Another typical project activity is the organisation of workshops. These workshops are visible to the SEA-EU-NET community prior and after the workshop through dis-semination channels such as newsletter etc. For those participating in person or via webinar, the workshop is most present, of course. However, using twitter on a smart-phone on location, it is possible to reach out to the interested research community and present workshop activities in a live ticker style. Such workshops can be “live tickered” throughout the day presenting the most interesting results and findings.

Figures A.2 on page 36, A.3 on page 37, and A.4 on page 38 show live tweets with a lot of spontaneous photographs from a SUSTAIN EU-ASEAN workshop illustrating the work in progress.

Webinars are yet another way to reach out to the SEA-EU-NET science community and make participation in SEA-EU-NET events possible without too many financial and time constraints. SEA-EU-NET 2 started a webinar series in autumn 2013 with the first webinar taking place being connected to one of the sessions of the 2014

ASEAN-5. Social Media Communication in SEA-EU-NET

Figure 5.8.: Example Tweet: Dissemination of Conference Participation

EU STI Days. Session guests were not only the people present but because the webinar moderator was present in the room, webinar guests could ask questions to the experts in the room via the webinar moderator. Twitter was also used to promote the webinar on the fly while taking place and had the success of two more webinar participants joining live. Figures A.5 on page 39 and A.6 on page 40 show the use of a conference hashtag to interact with conference visitors and webinar participants, also making use of a channel for live conference updates. The good experience from the twitter activities around the 2014 ASEAN-EU STI Days led to a completely revised concept for social media dissemination in the 2015 ASEAN-EU STI Days, as explained in sec-tion 5.1.3 on page 25.

Mike Allton. Social media active users by network, January 2015. URLhttp://www.

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Laurence Bradford. Social media trends in southeast asia | laurence bradford - asia and travel. URLhttp://laurencebradford.com/social-media-southeast-asia/. Paige Brown Jarreau. In response to the top 50 science list,

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Thomas Crampton. Cool map: Asia’s dominant social networks, Oc-tober 2009. URL http://www.thomascrampton.com/social-media/

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Figure A.1.: Favorited Tweets of @SEAEUNET from 2010 to 2015

A. More Screenshots and Images

Figure A.2.: Example Live Tweets: Workshop in Progress 1

Figure A.3.: Example Live Tweets: Workshop in Progress 2

A. More Screenshots and Images

Figure A.4.: Example Live Tweets: Workshop in Progress 3

Figure A.5.: Example Tweets: Live Conference Webcasting 1

A. More Screenshots and Images

Figure A.7.: Use of SUSTAIN EU-ASEAN Hashtag