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The offensive language which is used by persons verbally attacking hunters on the Internet and the arguments used by authors of such entries clearly indicate that the knowledge about sustainable hunting management practice in Poland and the role of hunting is none or extremely limited. The fact that the messages are mostly filled with the emotions such as hatred, aggression, contempt and the mer-its are not taken into account make such messages instances of cyberbullying.

Additionally, the argument for treating them as such is the fact that we may find threats against hunters and descriptions of tortures that that they should be sub-jected to.

The language used indicates that hunters are considered deviants. They are called psychos, sadists, psychopaths, mentally ill, etc. As sustainable wild life management is mostly not known to common people, we may draw a conclusion that limited knowledge on environment, rights of nature and the impact of human activities on environment is extremely limited. Offensive signs and vulgarisms mostly serve the purpose of offending and humiliating (impressive function).

We may also encounter threats. The intensity of hate-based rhetoric varies, but in general the messages containing vulgarisms are the examples of explicit hate-based rhetoric, whereas the ones which resort to irony mostly feature implicit hate-based rhetoric. The intensity of hate based rhetoric is stressed by claiming that hunters are not human beings, they do not deserve to be called human beings, using animalization of hunters (e.g. calling someone’s face a snout, etc.). In fact, the majority of examples can be classified as expressions advocating incitement to harm and foster a climate of prejudice and intolerance. Stigmatization is one of the techniques of expressing explicit intolerance and hostility towards hunters.

The problem of verbal aggression which is not stigmatized and considered unacceptable is more complex. Some authors investigate how to stop it and what sort of deterrents may be effective [17, 47]. There is no denying the fact that verbal aggression acceptance may lead to the escalation of anger. That may have disastrous consequences in the form of acts of physical violence, aggression and other undesirable actions. They may include violent protests, leading to scaring decision-makers who may be prompted to make decisions which are not best in a given situation. In Poland the actions include destroying the property, setting

deathly traps (a bomb planted on a hunting stand) [48, 49] and using fake news to defame some people or groups.

It seems that the increasing aggression on the Internet directed at hunters is due to the tacit consent to such activity. It is supported by activists and some celebrities with a passive attitude of hunters. As a consequence, the phenomenon is escalating, there are protests and actions blocking hunting. In recent years, the first symptoms of ecoterrorism directed against hunters have been noted. It has included undercutting the hunting stands in such a way that they would overturn when hunters would be on top of them, digging in beams with nails to pierce the tires and cause the hunter’s car to collide. However, the climax of this escalation occurred at the end of last year. As reported in a local daily titled Gazeta Pomor-ska of December 28, 2019 [49], a mortar shell with attached wires was installed on one of the hunting stands. Tossing explosives at hunting facilities is a proof of the direction in which the form of aggression being analyzed can develop. Its pur-pose is to intimidate hunters and make them abandon their statutory obligations.

The phenomena described above should stimulate the entire community to une-quivocally oppose the aggression on the Internet and encourage to take effective actions aimed at its elimination. Today, it is directed towards hunters, but there is a greater activity of activists fighting foresters, farmers, fishermen, etc. [50]. This, in turn, stimulates aggression on the Internet also against these professional groups.

Additionally, it should be borne in mind that there is research proving that the mar-ginalization of verbal aggression and its escalation may have dire consequences.

Verbal aggression frequently transforms into bullying, bullying into various acts of physical aggression and in extreme circumstances the acts may lead to lynch or even genocide [51]. Thus, counteracting cyberbullying is extremely important.

Acknowledgements The authors would like to thank Jacek Banaszek, Miłosz Kościelniak-Marszał and Diana Piotrowska for providing authentic research material.

Author Contributions Aleksandra Matulewska conceptualized and designed the study, collected, selected and interpreted linguistic data, wrote the abstract, parts 2, 3, 4, 5 (co-written with Dariusz Gwiadowicz as stated below), 6, as well as edited, translated and reviewed the final manuscript. Dariusz Gwiazdo-wicz collected and analyzed data on reasons for hunting misperception, found illustrative material (fig-ures 1-3), wrote part 1, and co-wrote parts 5.1 and 5.3 (collected examples 18-33 and described facts and circumstances concerning their appearance on the Internet) as well as 6.

Funding Not applicable.

Code Availability (Software Application or Custom Code) Not applicable.

Compliance with Ethical Standards

Conflict of interest Not applicable.

Availability of Data and Material (Data Transparency) The data has been obtained from public posts and victims of cyberbullying with their consent.

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Com-mons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creat iveco mmons .org/licen ses/by/4.0/.

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Publisher’s Note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Affiliations

Aleksandra Matulewska1  · Dariusz J. Gwiazdowicz2

Dariusz J. Gwiazdowicz

dariusz.gwiazdowicz@up.poznan.pl

1 Collegium Novum, Faculty of Modern Languages and Literatures, Adam Mickiewicz University, al. Niepodległości 4, Block A Room 107, 61-874 Poznan, Poland

2 Department of Forest Protection, Collegium Maximum, Faculty of Forestry, Poznań University of Life Sciences, Wojska Polskiego 28, 60-637 Poznan, Poland

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