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(1)

Elena Sipria-Mironov Project Manager

University of Tartu Library

Literary Festival Prima Vista:

The message of libraries in space and

time

(2)

Literary Festival

 Officially organised by:

 NPO Literary Festival Prima Vista

 Actual organisers and initiators are:

 University of Tartu Library

 Tartu Public Library

 Tartu Department of the Estonian Writers’

Union

 Estonian Literary Society

 The organizing committee:

 15 members (including 5 Advisory Board members)

 Partners from other groups and

organisations

(3)

What make this festival

unique?

(4)

How did we come to the idea of a literary festival?

 Library Users’ Survey 1999

The library user questionnaire (more than 350 responses)

The focus group interview

 Survey Results :

book sales were most popular

events related to art and music were also mentioned

joint projects with other cultural institutions and

publishers were regarded as successful and interesting

„There is no better place and no better audience in Tartu“

“It is truly one of the places where the spirit of Tartu

nests, its importance cannot be underestimated“

(5)

The book fair UTLIB Market in UT Library as the predecessor of the festival

Included inerpretation seminars, meetings with writers, exhibitions of book illustrations, workshops

The Park Library, concerts of singing writers and other events for readers organised by Tartu Public Library

Intense activity from the Tartu Department of the Estonian Writers’ Union and the Estonian Literary Society

The birth of the great literary festivity

The birth of the great literary

festivity

(6)
(7)

From idea to realization

 The first literary festival Prima Vista

received the title of the Culture Event of the Year in Tartu

 In 2010 the organising committee of the festival became winner of the Culture

Carrier award for Producer of the Year in

Tartu.

(8)

Book and Rose Day celebrated in April 23rd

“First Step”

a yearly literary prize for the best fiction debut published in

media

(9)

From idea to realization

more than 100 different events

more than 100 performers

an audience of about 15, 000 people

more than 100 different events

more than 100 performers

an audience of about 15, 000 people

(10)

The traditional events

Prima Vista book fair

Prima Vista book fair Park Library Park Library

Very popular concert of the singing writers

Very popular concert of the singing writers

(11)

Children’s programme includes around 20 events

(12)

Prima Vista has many partners

Embassies, Councils and Cultural Institutions

different departments of the University of Tartu

Estonian National Museum

Tartu Toy Museum

schools and day-care centers

literary magazine Värske Rõhk

Estonian Librarians’ Association

movie theatre Tartu Elektriteater

Tartu Uus Teater (Tartu New Theatre)

Tartu Art College

other festivals such as tARTuFF and Mailaul

and many other

(13)

Growing cultural event which brings together people with very different interests

Growing cultural event which brings together

people with very different interests

(14)

Main theme or a slogan:

„The Last Days of Libraries?“

„The Art of Survival”

„Change of Course“

„RoomID“

„Time flies!“

„The Last Days of Libraries?“

„The Art of Survival”

„Change of Course“

„RoomID“

„Time flies!“

Mihkel Mutt

Rein Raud Hannes

Varblane

Doris Kareva Leelo Tungal

(15)

Famous writers who have visited Tartu

“The only advice I can give to a young person who wants to start writing is: READ!”

Umberto Eco

The festival has also been visited by:

German musician and poet Wolf Biermann British punk poet

John Cooper Clarke

American cyberpunk classic Bruce Sterling Finnish writer Joel Haahtela

Hungarian writer Attila Bartis and many other renowned

authors The festival has also been visited by:

German musician and poet Wolf Biermann British punk poet

John Cooper Clarke

American cyberpunk classic Bruce Sterling Finnish writer Joel Haahtela

Hungarian writer Attila Bartis and many other renowned

authors

(16)

Prima Vista integrate the local

non-Estonian communities

(17)

Renowned Russian writers

Dmitri Bõkov

Grigori Oster Leonid Mletšin

Jevgeni Griškovets

Ljudmila Ulitskaja Dina Rubina Aleksandra Marinina

(18)

The partner-town programme is always coordinated by the lockal library

Partner-libraries from:

Narva, Pärnu Viljandi Põltsamaa Võru

Elva Valga

Partner-libraries from:

Narva, Pärnu Viljandi Põltsamaa Võru

Elva Valga

(19)

Money matters…

2011 2012 2013

Tartu City Government € 18 717,00 € 20 400,00 € 20 400,00 Cultural Endowment of Estonia € 9 450,00 € 12 730,00 € 14 000,00 Estonian Ministry of Culture € - € 2 000,00 € 3 000,00 Estonian Gambling Tax Council € 1 000,00 € 1 000,00 € 1 750,00 Cultural Endowment of Tartu € 583,00 € 400,00 € 350,00

€ 29 750,00 € 36 530,00 € 39 500,00

(20)

University of Tartu and Library

“The library has grown together with the University of Tartu which has been and probably remains for a long time the most important intellectual centre of Estonia.“

(Prof. Jüri Talvet)

(21)

You’re all very welcome to attend Prima Vista events during the second week of

May 2014!

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