E n g a g i n g l a b G m b H 2 0 2 0 A L L R I G H T S R E S E R V E D Page 1
Growth Gamification
Im Spiel jagen wir unser
‘besseres Ich’
“ “
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enterprise.
Roman Rackwitz
Geschäftsführender Gesellschafter
Engaginglab GmbH
Top-10 International Gamification Expert
By Rise.Global
Honorardozent Gamification
Universities in Switzerland & Germany
Mitgründer GamFed, 2012
1st international Gamification Association
Growth Gamification
Denkschule
Unternehmungen
Engaginglab GmbH; 090decibel; 2/5 Studio; VaultCard
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enterprise.
Bandbreite
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Serious Game -
Fold.it
Game Thinking & Growth Gamification
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Serious Game -
Play to Cure
Game Thinking & Growth Gamification
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Game-Based Learning
-
How to train your dragon
Game Thinking & Growth Gamification
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Gamification -
Sony UI
Game Thinking & Growth Gamification
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Gamification -
Prinz Luitpold
Game Thinking & Growth Gamification
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Gamification -
sell&pick
Game Thinking & Growth Gamification
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enterprise.
Heuristik 1
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Flow; Mihály Csíkszentmihályi
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enterprise.
Information fließt…
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enterprise.
Kompetenzpfad
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enterprise.
Heuristiken 2
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Michael Wu – Chief Scientist
(Lithium Technologies – until 2017)
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enterprise.
Heuristiken 3
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enterprise.
Überwinden der Loyalitätskluft
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enterprise.
Überzeugung
TRIGGER
extrinsisch ACTION
rational
FEEDBACK
Belohnung
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enterprise.
Bindung (Hook; Nir Eyal)
TRIGGER
extrinsisch
FEEDBACK
Belohnung
PERSÖNL. INVESTMENT
AKTION
rational
intrinsisch emotional
Fortschritt
Loyalität
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enterprise.
Überwinden der Loyalitätskluft
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enterprise.
Fortschritt
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enterprise.
Kompetenzfortschritt
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