Purchasing Auctions – A Synthesis of Current Research
by
Thomas Germer
Ph.D. Student and Research Associate
WHU Otto Beisheim Graduate School of Management Herbert Quandt Endowed Chair for International Management
Burgplatz 2, Vallendar 56179, Germany Phone ++ 49.261.650.9323
Fax ++ 49.261.650.9329 tgermer@whu.edu
Craig R. Carter, Ph.D.
Assistant Professor of Supply Chain Management University of Nevada
College of Business Administration Reno 89557-0206, U.S.A.
Phone ++ 1.775.784.6993, Ext. 321 Fax ++ 1.775.201.1754
crcarter@unr.edu
Lutz Kaufmann, Ph.D.
Professor and The Herbert Quandt Endowed Chair in International Management WHU Otto Beisheim Graduate School of Management
Burgplatz 2, Vallendar 56179, Germany Phone ++ 49.261.650.9320
Fax ++ 49.261.650.9329 kaufmann@whu.edu
Published in:
Proceedings of The 15th Annual North American Research Symposium on Purchasing and Supply Management, Tempe,
AZ, USA, 2004, pp. 119-139
1. Introduction
This paper contributes to the current research on online reverse auctions in industrial purchasing by presenting a detailed literature review on purchasing auctions. To the best of our knowledge, such an extensive literature review has not yet been published.
Despite some minor semantic differences, auctions are commonly defined as ‘a market institution with an explicit set of rules determining resource allocation and prices on the basis of bids from market participants’ (McAfee and McMillan (1987) p. 701). Only a few earlier publications limit the auction use to portable goods (see Niessen (1974) p. 11, and Rathgen (1911) p. 278) or require the physical presence of the auction item (see Niessen (1974) p. 11).
Consequently, electronic (or online) auctions can be considered as a market institution with an explicit set of rules determining resource allocation and prices on the basis of electronically submitted bids from market participants. As some researchers narrow the definition of online reverse auctions to a downward price format (e.g. Emiliani and Stec (2002a) p. 12) or to bids submitted only via the Internet (e.g. Pearcy, Giunipero and Dandeo (2002) p. 328), we determined that a broader definition was appropriate, in order to also encompass purchasing auctions in a dutch format (where prices rise) and auctions where bids are submitted electronically, but not via the Internet (e.g. via an EDI access, see Bichler (2001) pp. 15, and Amor (2000) pp. 29).
Auctions are widely used as a purchasing tool in industrial, governmental and personal environments. Since auctions are among the oldest transaction mechanisms dating back to 500 B.C. (see Milgrom and Weber (1982) p. 1089), an impressive amount of articles on auctions has been published to date. Already in 1980, Engelbrecht-Wiggans ((1980) p. 119) reported more than 500 papers on auctions. In the summer of 2003, the EbscoHost database listed more than 17,400 non-refereed and about 1,400 refereed articles on auctions. Much of the auction research is fragmentary and varies widely in scope (see Riley and Samuelson (1981) p. 381). As auctions initially became popular in microeconomic theory, especially in the form of the invisible
‘Walrasian Auctioneer’ ensuring a market equilibrium, auction research was and still is predominantly limited to issues in economics. If covered at all, purchasing as a managerial task is usually only a side-issue in these papers.
Consequently, the literature on auctions published to date is in need of a critical review.
A review provides a basis for both theoretical and empirical research on purchasing auctions.
This paper provides such a review, and is organized as follows: Section 2 gives an introduction to the methodology for literature reviews. Section 3 shows our specific search criteria to find relevant articles on auctions in purchasing. These relevant papers are then thoroughly analyzed in terms of content (section 4) and methodology (section 5). The paper concludes in section 6 with a summary and an agenda to help guide future research.
2. Methodology for Literature Reviews
A literature review in general can be seen as a ‘systematic, explicit, and reproducible method for identifying, evaluating, and interpreting the existing body of recorded work produced by researchers, scholars, and practitioners’ (Fink (1998) p. 3). Reproducibility is an important feature because different search techniques lead to different samples of studies (see Cooper (1998) p. 41).
According to Cooper, scientific information can be gathered from primary and secondary channels (see Cooper (1998) pp. 42-77). Primary channels offer direct access to research results, whereas secondary channels only provide information about research results. Primary channels can contain both informal sources (like personal contacts, the world-wide-web, etc.) and particularly formal sources, like electronic journals or reference lists of published studies.
Secondary channels are established and administered by third parties in order to provide an extensive body of relevant publications to researchers – this clear mission is a major difference from the world-wide-web. Research bibliographies, prospective research registers (e.g. in medical science), citation indexes, and reference databases are the most important secondary channels. In consideration of reproducibility as an important feature of a literature review, publicly accessible reference databases and research registers form the backbone of any comprehensive literature search (see Cooper (1998) p. 74, and Fink (1998) p. 18).
When using reference databases, two important limitations have to be considered. First, the time lag between publication and appearance in the database can be quite long. Second, each database usually employs certain rules of acceptance in terms of content and quality (see Cooper (1998) pp. 60-61). Publications, in particular, which cover research on two commonly separated disciplines (e.g. economics and psychology) are likely to be kept in the databases of only one discipline. Thus database queries can provide incomplete results. This is why Cooper suggests to additionally incorporate articles to the literature review that were found randomly / unsystematically (see Cooper (1998) p. 75). For Fink, the use of additional channels comes with certain strings attached (see Fink (1998) p. 34):
• The topic is new and its associated concepts have not yet been incorporated into official subjects’ headings (likewise Cooper (1998) p. 61).
• Search terms are used inconsistently because definitions in the field are not uniform.
• There is reason to believe that many important studies are in progress or completed but not published.
• Access to on-line databases is limited.
Besides the last aspect, the strings formulated by Fink result directly or indirectly from the novelty of a topic which applies to the research of online reverse auctions, too: Both the practical use and the scientific discussion on online reverse auctions in purchasing are in an early stage. Therefore it is justifiable to include further references in the literature review that were not found systematically.
3. Search Terms and Data Sources
In order to present the current state of research on purchasing auctions, we conducted an extensive literature review covering peer-reviewed articles and monographs in the English and German languages. The search was limited to those two languages due to language restrictions of the authors as well as a matter of research efficiency. To expand upon this current state of research on purchasing auctions, two approaches are suitable. The research can be focused on either the specific application of auctions for purchasing purposes or the electronic handling of the auction mechanism. From our point of view, the specific application of auctions to purchasing is the dominating feature, because it is the prerequisite for the discussion about the electronic support of an auction. This distinction is by no means philosophical, but relevant for the literature search. After an initial examination of the literature, we realized that articles on electronic auctions in purchasing are basically a sub-category of the extensive body of literature on electronic commerce, not of the literature on purchasing management. In order to avoid any undesigned exclusion of relevant literature, we therefore included ‘electronic’ in our set of search terms.
This paper adopts the view of the purchasing organization. Nevertheless, we decided not to limit our search for relevant literature to this perspective for three reasons. First, terms like
‘selling auction’ or ‘purchasing auction’ do not give a clear and unique description of the type of auction they refer to, because every auction has by definition buyer(s) and seller(s). Hence, there is a purchasing perspective in every auction. Second, the distinction between selling auctions and purchasing auctions is increasingly neglected. Even though auctions were historically interpreted from a selling perspective (see Milgrom and Weber (1982) p. 1090 as an example), in many recent publications the term auction is also used to describe ‘both bidding to buy and offering to sell’ (Wei (1997) p. 65, and McAfee and McMillan (1987) p. 701). Third, an auction designed to purchase a good or service can also be interpreted as an auction intended to sell the right to supply a certain good or service to the demanding institution.
We included only articles and monographs in the English or German languages that were listed in publicly accessible databases (see Fink (1998) pp. 52-55). We did not exclude any particular journal up-front, but examined only articles published in peer-reviewed journals (for monographs, a peer review is not common). A peer review is an important quality indication for scientific research (see Cooper (1998) p. 79, and Schlinghoff and Backes-Gellner (2002) p. 347).
Some of the articles found unsystematically were not peer-reviewed.
We used EBSCOhost® database to search for English articles. EBSCOhost® belongs to Ipswich-based EBSCO Publishing, ‘the world’s most prolific aggregator of full text journals, magazines and other sources’ (EBSCO (2003)). We employed the ‘standard search’ mask with the search terms ‘electronic auction’, ‘reverse auction’, ‘procurement auction’ and ‘purchasing auction’ to find peer reviewed articles. All available data sources (Business Source Premier, Econlit and Regional Business News) were included in the search without time restrictions. The search was completed on July 20, 2003 and resulted in 43 publications.
For German publications, we used the ‘WISO-Net Wiwi’ database that keeps more than 1.9 million references to German and international scientific journals, books and ‘grey literature’
(e.g. working papers) in economics, management, the financial service sector, and ergonomics (see WISO (2003)). As with the English references, we employed the analogue German search terms ‘Auktion’, ‘Elektronische Auktion’ and ‘Online Auktion’ and the two search term combinations ‘Auktion’ plus ‘Beschaffung’ (= purchasing) and ‘Auktion’ plus ‘Einkauf’ (=
procurement) (‘plus’ in the sense of an intersection, not in the sense of a set union) without any time limits. The search was completed September 15, 2003 and resulted in five German and two additional English publications. Obviously irrelevant articles, e.g. book reviews or reports on stamp auctions were eliminated from the gross results and not included in our review. In addition to the articles we found systematically with the search techniques described above (marked with a ‘s’ in Figures 1 and 2), we included 13 papers that were published in conference proceedings and in non-reviewed journals in our literature review (marked with an ‘u’ for ‘unsystematically found’). We regarded these articles to be relevant for the status quo of the topic due to the title of the publication. Over all, we analyzed 63 publications.
4. Key Findings regarding Content
All publications were analyzed in terms of content and methodology (see Croom et al.
(2000) pp. 71). Regarding content, we first examined the parties participating in the auction (companies, government or individuals) and their specific role. Next, we looked at whether the publication deals predominantly with either the auction process or the conducting institutions.
We further considered whether the article was written from a purchasing or a selling perspective.
Finally, we thoroughly reviewed all references to see if managerial aspects in purchasing were covered.
Remarkably, auctions in purchasing are a relatively new topic in academia – regardless of the Internet hype. The first paper by Luton and McAfee dates back to 1986 and covers sequential procurement auctions from a governmental perspective. As of the year 2000, only 14 papers on auctions in purchasing were published. But since 2000, 49 publications were released: seven in 2000, nine in 2001, 22 in 2002, 10 in 2003, and one in 2004 (at the deadline of this review).
These numbers emphasise the growing practical and scientific relevance of auctions in purchasing, obviously amplified by the enormous popularity of Internet auctions.
This paper deals with auctions between companies. Our review in terms of content starts with the parties participating in an auction as buyer(s) and supplier(s). If both buyer(s) and supplier(s) are companies, we use the term B-2-B auction (Business to Business). If governmental or public institutions acts as a buyer and companies as supplier(s), we term these auctions B-2-G (Business to Government). Auctions on private platforms like eBay take place between two private individuals (C-2-C – Consumer to Consumer) or between companies as sellers and private individuals as buyers (B-2-C – Business to Consumer). Our review of the articles indicates that auctions in an industrial environment (B-2-B) were basically not covered before 2000. Besides the articles by Hallwood (1996), Wolfram (1998) and Teich, Wallenius and
Wallenius (1999), all articles published until 2000 dealt with auctions in a governmental environment or covered no institutional aspects at all (purely conceptual). Over all, only 51% (32 of 63) of the literature reviewed covered procurement auctions in a B-2-B context. About 29%
(18 of 63 publications) covered auctions in a governmental environment; roughly 16% (10 of 63) do not cover any or at least no significant institutional aspects. The remaining 4% covered auctions with private consumers.
As this paper addresses both the auction process and the participating institutions, we analyzed to what extent both aspects are covered in the current literature (see also Jap (2003) p.
98). Process-related in this context means that those papers predominantly deal with the design, influencing factors and optimization of an auction process. Wolfstetter (1998) for example analyzes the design of the auction process in the case where the value of the auction item is correlated among buyers and sellers. Oh (2002) compares the likelihood of a ‘winner’s curse’ in a B-2-C and a C-2-C auction. We found that more than 52% (33 of 63) of the articles primarily discuss such process-related issues. Only 35% (22 of 63 publications) cover both process-related and institutional aspects. Institutional aspects are all intraorganizational issues that occur within one or more participant’s organization in connection with an auction event. Beckmann (1999) for example discusses the relation between auctioneer and seller as well as the relation between auctioneer and bidder. Wilcox (2000) and Elgart (2001) do indeed cover institutional aspects, but only for private consumer and public institutions. Emiliani (2000), Hong and Hartley (2001), Jap (2002), and Smeltzer and Carr (2002) are among the first authors explicitly covering the purchasing company’s perspective. Generally, the articles on auctions are predominantly process-related.
Next, we surveyed the perspective from which the purchasing auction was analyzed. We found seven publications mainly analyzing auctions from the view of the selling institution; 11 articles adopt more or less a neutral position. These results strongly support our earlier assertion that literature on purchasing auctions cannot automatically be considered as purchasing literature. These findings further underline the fact that the coverage of auctions in purchasing is actually significantly lower than the number of publications found initially indicated.
Finally, we examined all publications to determine whether managerial aspects of purchasing were analyzed. As opposed to interorganizational aspects in the previous question, these aspects refer to intraorganizational issues, such as the integration of auctions into the purchasing toolset or the impact of auctions on purchasing processes. Kinney (co-founder of FreeMarkets.com) and Emiliani annotated selected issues from a purchasing perspective in a more or less anecdotal manner already in 2000 (see Kinney (2000) pp. 41 and Emiliani (2000) pp. 181). Emiliani and Stec (2001, 2002a and 2002b), Hong and Hartley (2001), Jap (2002), and Pearcy, Giunipero and Dandeo (2002) were among the first authors who integrated managerial issues related to the use of auctions in purchasing.
Jap (2002) is one of the first authors who explicitly included the effects of purchasing strategy on auction design and the financial and non-financial benefits of the use of an auction (see Jap (2002) pp. 513). In addition to these two issues, Beall et al. (2003) extensively further
address managerial issues, including the cross-functional formation of auction teams (see Beall et al. (2003) pp. 44). Analyzing the food company Mars Inc. as an example, Hohner et al. (2003) examine the internal problems of purchasing management and their implications for the specific design of auctions and the auction process. The publication by Luedtke (2003) is one of the first holistic discussions on purchasing auctions in German speaking countries from a managerial perspective. Based upon case studies and expert interviews, Luedtke reveals influencing factors on the degree of utilization of auctions in purchasing, discusses design parameters, and proposes a set of five auction modules. Furthermore, the phenomenon has so far not been examined in cross-national contexts (exceptions are Beall et al. (2003) and Kaufmann and Carter (2003)).
Figure 1 provides a brief summary of the content of all of the articles reviewed in our paper.
5. Key Findings regarding Methodology
Our review of the research methodology employed in the existing literature specifically focused on the degree of empirical support for the papers’ findings and assertions. Over all, the status quo of empirical research on electronic auctions in purchasing is significantly low. Only 43% (27 of 63) of all publications contain some empirical data at all. The articles only reproducing existing case studies (e.g. Bajari and Summers (2002)), quoting company examples without rigorous analysis of data (e.g. Kannan and Kopalle (2001)) or announcing a forthcoming survey (e.g. Hong and Hartley (2001)) were not considered ‘empirical’.
Looking at the data collection process, close to 50% of all empirically supported literature (13 of 27) was based on secondary data. For example, three articles employ databases from several Departments of Transportation (see Porter and Zona (1993), Gupta (2002), and Hong and Shum (2002)). Another three papers made use of eBay’s database (see Wilcox (2000), MacDonald and Slawson (2002), and Ottaway, Brunneau and Evans (2003)). A strong advantage of the use of secondary data to test hypotheses is that a large amount of data is often available for statistical analysis. Besides Sareen (1999), all authors working with secondary data use samples larger than 100. Not surprisingly, then, all 13 publications working with secondary data employ multivariate data analysis.
Empirical evidence for B-2-B auctions was provided in only 16 publications, with four based upon secondary data (Wolfram (1998), Koppius and van Heck (2002), Smart and Harrison (2002), and Bajari, McMillan and Tadelis (2003)) and 12 upon primary data. To the best of our knowledge, the study by Jap (2002) is the first to gather primary empirical data by a large-scale survey and provide multivariate data analysis (exploratory factor analysis). In addition to the work by Jap (2002 and 2003), only Pearcy, Giunipero and Dandeo (2003) gather empirical data on online reverse auctions with a large-scale survey. All other empirically supported publications employ case studies to gain empirical insights.
The case study method can be used for several purposes, including building theories (see Eisenhardt (1989), Glaser and Strauss (1967)), deepening the insights from a large-scale survey (see Ellram (1996) p. 97), and providing teaching material (see Yin (2003)). Compared to a
large-scale survey, case studies are preferable if the status quo of (empirical) research in a specific area is in a very early stage (see Yin (2003) pp. 3). This is the case for the research on auctions in purchasing. With this in mind, the current status of empirical studies in purchasing auctions is a logical consequence of the novelty of this research area. We assume that the amount of large-scale surveys on auctions in purchasing will rise significantly in the near future. Figure 2 abstracts the methodology of all reviewed publications.
6. Summary and Agenda for Future Research
We analyzed 63 different articles and monographs in our literature review dealing with purchasing auctions in some way and examined these articles in terms of content and methodology. In a nutshell, the reviewed articles predominantly cover transactional aspects and their mathematical optimization (how to auction). Issues regarding the appropriate use of auctions in purchasing (when to auction) and the integration of auctions into the purchasing tool set are not discussed in most articles.
The reviewed articles seldom focus on purely industrial transactions (B-2-B) but mainly on transactions between companies and the government (B-2-G), between companies and private consumers (B-2-C) or on purely private auctions (C-2-C) (see Hong and Hartley (2001) p. 83).
Regarding methodology, the majority of the articles employ highly formalized mathematical optimization terms and are presumably not plausible/directly applicable for purchasing managers. Empirical support of theoretical concepts is rarely provided. If so, empirical data is predominantly derived from secondary channels or only one or more case studies and not from a large-scale survey. Figure 3 provides a synopsis of the current literature on auctions in purchasing in terms of content and methodology.
Future research should concentrate more on managerial issues. The auction process itself is already heavily researched by theoretical literature in economics (see Jap (2003) p. 98).
Several other issues emerge:
• Additional research is needed to gain evidence on the proposed long-term benefits and concerns of auctions in purchasing (e.g., cycle time reductions, savings or sourcing performance).
• Furthermore, the question of how to integrate auctions appropriately in the purchasing toolset and in an auction-integrated sourcing process will be of vital interest for both academia and practice.
• As auctions are a world-wide phenomenon, regional and cross-national/cross-cultural studies examining similarities and differences might be of keen interest especially for those companies employing an international and decentralized purchasing organization.
Beall et al. (2003) and Kaufmann and Carter (2003) conducted such research with the only cross-national comparisons of auction practices published so far. The qualitative research carried out on auctions so far has laid the groundwork for further research particularly with large-scale surveys and multivariate statistics.
Source Year of
Publication Author(s) Participants Focus on process and/or institution Perspective
Covered managerial aspects in purchasing?
Abstract
s 1986 Luton / McAfee B-2-G process purchasing no Formulation and discussion of a formal model about sequential procurement auctions with the government as the purchasing institution.
s 1989 Dasgupto / Spulber B-2-G process purchasing no
Presents an auction model that allows participating companies to vary quantities and technical specifications of the auction item. In addition to the common model with fixed quantities and qualities, demand now depends on the costs of the lowest bidder.
s 1992 Anton / Yao B-2-G process purchasing no
Analyses and discusses a 'winner takes all'- market compared to 'split award'-auctions with complete and incomplete information in terms of price.
s 1993 Porter / Zona B-2-G process purchasing no Formulation and empirical test of a model to identify collusive behavior in governmental auctions for road construction work in the U.S.
s 1996 Hallwood B-2-B process purchasing no
Discusses the reason to chose an 'invited tender-bid procurement auction' instead of a regular face-to-face negotiation for oil companies.
Additionally, implications of nondisclosure of prices after an auction for current and future contracts are analyzed.
s 1996 Snyder n/a process purchasing no Develops a model to explain the relevance of purchasing company's
characteristics on the likelihood for collusive behavior among suppliers.
s 1997 Bag n/a process purchasing no
Discusses auction design when suppliers decide to invest in cost- reductions before bidding. This investment may rise the likelihood of winning the auction, but do not automatically improve the competitive situation of a supplier in an auction.
s 1997 Branco n/a process purchasing no Designs a two-stage bidding process for multi-dimensional auctions
when costs are correlated among suppliers.
s 1998 Rodrígez-Aguilar et
al. n/a process n/a no Modifies an agent-based electronic auction system towards a 'test-bed'
for electronic trading agents in internet auctions.
s 1998 Wolfram B-2-B process sales no Formulates and tests a model to test 'strategic bidding' and its
implications for daily electricity auctions in England and Wales.
s 1998 Wolfstetter n/a process sales no
Gives an overview on auctions and their relevance in the economy and presents basics on auction theory. The impact of mutual dependencies of private quality signals between sellers and buyers - known as the 'linkage-principle' - is discussed in brief.
s 1999 Beckmann n/a institution and
process n/a no
Researches the organization of the German market for auctioneers and auction service provider supported by a large-scale survey. Especially the relation between auctioneer and seller and between auctioneer and buyer is analyzed.
s 1999 Sareen B-2-G process purchasing no
Considering 37 auctions of the public Indian oil company IOC as example, this article investigates whether the common value or the independent value paradigm better explains the use of a sealed-bid format for the procurement of oil by employing a 'posterior odds ratio'.
s 1999 Teich / Wallenius /
Wallenius B-2-B/C process n/a no
Describes different algorithms for multidimensional auctions and markets and exemplifies those algorithms for the electronic stock trading program 'OptiMark'.
u 2000 Emiliani B-2-B institution and
process
purchasing
and sales no
Describes auction processes for direct materials in B-2-B relationships and presents benefits and concerns of auction use for both buyer and seller.
s 2000 Jap B-2-B institution and
process purchasing no Brief description of a research project on online reverse auctions carried out by Sandy D. Jap.
s 2000 Kinney B-2-B n/a purchasing no
Anecdotal comparison of the Internet marketplaces 'Bid-Ask Neutral Marketplaces', 'Seller-Bidding Reverse Auctions' and 'Buyer-Bidding Reverse Auctions' and description of a seller-bidding reverse auction process.
s 2000 Kjerstad / Vagstad B-2-G process purchasing no
Discusses the impact of a variable number of bidders on the outcome of an auction. Special focus on the role of entry investments for participating suppliers.
s 2000 Marshall B-2-B institution purchasing no Short introduction on the web portal www.cfoweb.com which can be
used to buy different financial products.
s 2000 Wang B-2-G process purchasing no
Analyzes the market equilibrium and social welfare for auctions with a renegotiations after the actual auction event (comparison to the model by Bulow / Klemperer).
s 2000 Wilcox B-2-C institution and
process n/a no Examines the role of experience on bidding strategies for auctions for four different product categories at eBay.
Bibliography Content
Figure 1: Summary in Terms of Content (1/3)
Source Year of
Publication Author(s) Participants Focus on process and/or institution Perspective
Covered managerial aspects in purchasing?
Abstract
s 2001 Bajari n/a process n/a no
Studies a model for competitive bidding in purchasing auctions with asymmetric bidders. More realistic models have to consider asymmetric bidders and bids because in reality, different locations, different management skills and collusive behavior leads to asymmetries.
s 2001 Buchwalter B-2-B process purchasing no Analyses the impact of modern IT technologies, esp. the Internet, on purchasing processes (purely conceptual).
s 2001 Elgart B-2-G institution and
process purchasing no
Anecdotal report on the introduction and the usability of electronic reverse auctions for US Army's CECOM (Communications-Electronics Command).
u 2001 Emiliani / Stec B-2-B institution purchasing yes Presents and discusses common contract conditions in industrial reverse auction purchasing processes.
u 2001 Hong / Hartley B-2-B institution and
process purchasing yes
Starts with a brief introduction on reverse auctions and their specific pros and cons. Presents a conceptual model to research buyer's satisfaction with online reverse auctions.
s 2001 Kannan / Kopalle B-2-C process sales no
Illustrates dynamic prices on the Internet and their use. Focuses on 'e- tailers' and perishable goods (airline tickets, hotel accommodations etc.).
s 2001 Oliva B-2-B process sales no
Anecdotal report on opportunities and concerns from online reverse auctions from a seller's perspective under reference to the Harvard Business Review paper by S. D. Jap (2000).
u 2001 Rosenkranz B-2-B institution and
process sales no
Discusses whether two companies should cooperate due to externalities and whether they should bid in an auction as partners or competitors.
s 2001 Sim / Wong n/a process n/a no Presents an agent-based auction system which is able to employ
market-driven negotiation strategies and a contract-optimization tool.
s 2002 Bajari / Summers B-2-G n/a purchasing no
Describes a two-stage test from Bajari and Ye to detect collusive behavior among bidders. If bids in sealed-bid auctions are neither 'conditional independent' nor 'exchangeable', they are most likely to be collusive and not competitive.
s 2002 Compte / Jehiel n/a process n/a no
Analyzes the change in social welfare when additional bidders bid in second price sealed bid auctions and in english auctions. Hypothesises that bidder's valuation of the auction item is influenced by both the common value model and the independent private value model.
s 2002 Davis / Wilson B-2-G n/a purchasing yes (B-2-G) Examines the correlation between cost structure, communication and conspirative behavior for both fixed and endogenous cost structures.
u 2002 Emiliani / Stec B-2-B institution and
process purchasing yes
Discovers several discrepancies between the 'Caux Round Table Principles for Business' and the use of online reverse auctions in purchasing.
u 2002 Emiliani / Stec B-2-B institution and
process purchasing yes
Discusses different kinds of savings resulting from the use of auctions in purchasing. Especially distinguishes between gross and net savings and explores reasons for systematic overestimations of expected savings.
s 2002 Gupta B-2-G process purchasing no
Presents and tests a model to survey the impact of additional bidders on price and auction outcome for road construction auctions of the Florida Department of Transportation.
s 2002 Hong / Shum B-2-G process purchasing no
Tests a model in which bidder's evaluation of the auction item is influenced by both the independent private value model and the common value model based upon 1,018 auctions from the New Jersey Department of Transportation (NJDOT).
s 2002 Jap B-2-B institution and
process purchasing yes
Based upon a systematic comparison of electronic reverse auctions in contrast to classic auctions, conditions and structures and effects of electronic reverse auctions in purchasing are intensely evaluated.
u 2002 Jap / Mohr B-2-B institution and
process purchasing no
Develops a matrix on how exchange types (relational vs. transactional) are related to web-based efficiencies. The excessive use of price-only auctions can indeed jeopardize buyer-supplier-relationships.
s 2002 Koppius / van Heck B-2-B institution n/a no
Empirical analysis whether bidding behavior differs among physically present bidders, online bidders, and online bidders having physical access to the bidding room.
Bibliography Content
Figure 1: Summary in Terms of Content (2/3)
Source Year of
Publication Author(s) Participants Focus on process and/or institution Perspective
Covered managerial aspects in purchasing?
Abstract
s 2002 Oh B/C-2-C process sales no Compares the likelihood and the extent of a 'Winner's Curse' in C-2-C
and B-2-C auctions.
u 2002 Pearcy / Giunipero /
Dandeo B-2-B institution and
process purchasing yes
Develops a conceptual model to research the impact of purchase type on the reverse auction process. Furthermore, the impact of auctions on savings, employee's productivity and buyer-supplier-cooperation is analyzed.
s 2002 Smart / Harrison B-2-B process purchasing no
Starts with a brief introduction on current developments in purchasing management and online reverse auctions. Conducts six case studies and researches prices and savings in auctions as well as buyer-supplier- relationships.
s 2002 Smeltzer / Carr B-2-B institution and
process purchasing yes (limited)
Case-based elaboration of the reasons, the pros and the cons of auction use in purchasing and sales. Presents four conditions for an appropriate use of auctions.
s 2002 van Tulder / Mol B-2-B institution and
process purchasing no
Starts with a brief overview over the general trade-offs of auction use in terms of strategy, participants and supplier location. Discusses the impact of auctions on prices and buyer-supplier-relations for auctions of cabinets for X-ray machines at Philips Medical Systems.
s 2002 Wurman / Wellman /
Walsh B-2-B/C process n/a no Describes auction rules in terms of bidding, clearing and information for
the use of electronic software agents in auctions.
s 2003 Bajari / McMillan /
Tadelis B-2-B process purchasing no
Analyzes the benefits of auctions compared to face to face negotiations for private construction contracts in California based upon 4,100 awarding procedures held between 1995 and 2000.
u 2003 Beall et al. B-2-B institution and
process
purchasing
and sales yes
Comprehensive and sophisticated analyses of use, design, success factors and future trends for online reverse auctions in purchasing based upon interviews with auction users, non-users, suppliers and auction service providers.
s 2003 Hohner et al. B-2-B process purchasing yes
Considering Mars as example, this articles presents two types of auctions ('combinatorial' and 'volume discount') that meet Mars' requirements for auctions in a complex environment.
u 2003 Jap B-2-B institution and
process
purchasing
and sales no
Researches the impact of auction type (open vs. sealed bid) on buyer- supplier-relationship. Among other insights, auctions can indeed confirm suppliers' concern that buyers may act opportunistically.
u 2003 Kaufmann / Carter B-2-B institution and
process purchasing yes
Based upon several case studies, this articles highlights that purchasing processes employing electronic reverse auctions are usually not purely electronically, but auction-integrated. Furthermore, conditions and benefits of such an auction-integrated purchasing process in terms of product, market and participants are evaluated.
s 2003 Luedtke B-2-B institution and
process purchasing yes
Comprehensive work on the use of auctions in purchasing. Discusses influencing factors and design parameters for reverse auctions in purchasing based upon interviews and case studies and concludes with a set of five auction modules that are recommendable for a specific situation.
s 2003 Oliva B-2-B process sales no
Describes four different strategies how suppliers can participate in purchasing auctions and how purchasing managers perceive those strategies. Highlights that suppliers should promote not only the product itself, but also all kinds of options in order to differentiate from competitors.
s 2003 Ottaway / Bruneau /
Evans C-2-C process purchasing no
Researches the impact of available pictures of the auction item, buyers' experiences and sellers' reputation on auction prices (based upon 120 coin auctions at eBay).
u 2003 Pearcy / Giunipero /
Dandeo B-2-B institution purchasing no
Empirically tests the relation between corporate strategy and the use of online reverse auctions. Among other insights, this study does not confirm the relationship between a company pursuing a low cost strategy and the use of 'bid and buy' online reverse auctions.
s 2003 Rothkopf / Harstadt /
Fu B-2-G process purchasing no
Discusses a model about the impacts of subsidizing discriminated bidders (e.g. small or minority-owned companies) in an electronic reverse auction. Focuses on the trade-off between allocation efficiency and bidding dynamics in an auction.
u 2004 Carter et al. B-2-B institution and
process purchasing yes
Comprehensive analysis of design, use and trends of online reverse auctions in purchasing based upon 46 case studies with auction users, suppliers, and auction service providers.
Bibliography Content
Figure 1: Summary in Terms of Content (3/3)
Source Year of
Publication Author(s) Sample Size Data Collection Process Auction Item Informants Statistical Analysis s 1986 Luton / McAfee
s 1989 Dasgupto / Spulber s 1992 Anton / Yao
s 1993 Porter / Zona 575 bids
secondary data from the Department of Transportation of Nassau und
Suffolk County
road
construction suppliers multivariate
s 1996 Hallwood
s 1996 Snyder
s 1997 Bag
s 1997 Branco
s 1998 Rodrígez-Aguilar et al.
s 1998 Wolfram > 500 company database (secondary data) electricity National Power &
PowerGen multivariate s 1998 Wolfstetter
s 1999 Beckmann 159 survey n/a
conventional auction service providers and
auctioneers
descriptive and multivariate
s 1999 Sareen 37 database of Indian Oil Corporation
(secondary data) crude oil suppliers
descriptive and multivariate s 1999 Teich / Wallenius /
Wallenius u 2000 Emiliani
s 2000 Jap 6 n/a purchased parts suppliers none
s 2000 Kinney
s 2000 Kjerstad / Vagstad
s 2000 Marshall
s 2000 Wang
s 2000 Wilcox 535 eBay database (secondary data) miscellaneous eBay user
descriptive and multivariate
s 2001 Bajari
s 2001 Buchwalter
s 2001 Elgart
u 2001 Emiliani / Stec u 2001 Hong / Hartley s 2001 Kannan / Kopalle
s 2001 Oliva
u 2001 Rosenkranz
s 2001 Sim / Wong
s 2002 Bajari / Summers s 2002 Compte / Jehiel s 2002 Davis / Wilson u 2002 Emiliani / Stec u 2002 Emiliani / Stec
no empirical support
no empirical support
brief reproduction of two existing case studies no empirical support
no empirical support no empirical support no empirical support
no empirical support
no empirical support
Bibliography Empirical Support
no empirical support no empirical support no empirical support
no empirical support no empirical support no empirical support no empirical support no empirical support
no empirical support
no empirical support
no empirical support no empirical support no empirical support no empirical support no empirical support no empirical support
no empirical support no empirical support no empirical support no empirical support
Figure 2: Summary in Terms of Methodology (1/2)
Source Year of
Publication Author(s) Sample Size Data Collection Process Auction Item Informants Statistical Analysis
s 2002 Gupta 1.937 database of the Florida Department
of Transportation (secondary data)
road
construction suppliers multivariate
s 2002 Hong / Shum 1.018
database of the New Jersey Department of Transportation
(secondary data)
3 types of construction
work
suppliers
descriptive and multivariate
s 2002 Jap 38 survey (online) miscellaneous purchasing manager multivariate
u 2002 Jap / Mohr
s 2002 Koppius / van Heck 81.803 database of KOA initiative (secondary
data) flowers purchasing manager multivariate
s 2002 Kwak
s 2002 Mabert / Skeels s 2002 MacDonald / Handy /
Plato 25.000
database of the United States Department of Agriculture (secondary
data)
staple foods suppliers multivariate
s 2002 McDonald / Slawson Jr. 460 eBay database (secondary data)
Harley Davidson collector's barby
doll
eBay user
descriptive and multivariate
s 2002 Naegelen
s 2002 Niemeier
s 2002 Oh 600 software-agent ('Price Collecting
Software Agent')
computer
accessories suppliers
descriptive and multivariate u 2002 Pearcy / Giunipero /
Dandeo
s 2002 Smart / Harrison 6 exploratory case studies (secondary
data) miscellaneous purchasing manager none
s 2002 Smeltzer / Carr 41 interview miscellaneous purchasing manager none
s 2002 van Tulder / Mol s 2002 Wurman / Wellman /
Walsh
s 2003 Bajari / McMillan /
Tadelis 4.100 data purchased from Construction Market Data Group (se)
private construction work in northern
California
suppliers
descriptive and multivariate
u 2003 Beall et al. 50 interview miscellaneous
purchasing manager, supplier, non-user, auction service provider
descriptive s 2003 Hohner et al.
u 2003 Jap 68 survey miscellaneous suppliers
descriptive and multivariate u 2003 Kaufmann / Carter 73 32 interviews and 41 case studies miscellaneous
purchasing manager, supplier, non-user, auction service provider
descriptive s 2003 Luedtke 35 25 interviews and 10 case studies miscellaneous purchasing manager descriptive
s 2003 Oliva
s 2003 Ottaway / Bruneau /
Evans 120 eBay database (secondary data) coins eBay user
descriptive and multivariate u 2003 Pearcy / Giunipero /
Dandeo 142 survey n/a ISM members
descriptive and multivariate s 2003 Rothkopf / Harstadt / Fu
u 2004 Carter et al. 46 15 interviews und 31 case studies miscellaneous
purchasing manager, supplier, auction service
provider
descriptive
Bibliography Empirical Support
no empirical support
no empirical support
no empirical support
no empirical support case study 'Mars' no empirical support no empirical support no empirical support
case study Fortune 100 company (anonymous)
case study 'Philips Medical Systems' analyses the German UMTS auction
Figure 2: Summary in Terms of Methodology (2/2)
conceptual empirical (case studies)
empirical (large scale, primary data) B/C-2-C
B-2-G B-2-B
• Luton/McAfee (1986)
• Dasgupto/Spulber (1989)
• Anton/Yao (1992)
• Kjerstad/Vagstad (2000)
• Wang (2000)
• Elgart (2001)
• Bajari/Summers (2002)
• Davis/Wilson (2002)
• Rothkopf/Harstadt/Fu (2003)
• Porter/Zona (1993)
• Sareen (1999)
• Gupta (2002)
• Hong/Shum (2002)
• MacDonald/Handy/Plato (2002)
• Hallwood (1996)
• Teich/Wallenius/ Wallenius (1999)
• Emiliani (2000)
• Kinney (2000)
• Marshall (2000)
• Buchwalter (2001)
• Emiliani (2001, 2002 a,b)
• Hong/Hartley (2001)
• Oliva (2001)
• Rosenkranz (2001)
• Jap/Mohr (2002)
• Kwak (2002)
• Pearcy/Giunipero/Dandeo (2002)
• Wurman/Wellman/Walsh (2002)
• Oliva (2003)
• Kannan/Kopalle (2001)
• Wurman/Wellman/Walsh (2002)
empirical (large scale, secondary data)
• Wolfram (1998)
• Koppius/van Heck (2002)
• Bajari/McMillan/Tadelis (2003)
• Oh (2002)
• Wilcox (2000)
• McDonald/Slawson Jr.
(2002)
• Ottaway/Bruneau/Evans (2003)
• Jap (2000)
• Mabert/Skeels (2002)
• Smart/Harrison (2002)
• Smeltzer/Carr (2002)
• van Tulder/Mol (2002)
• Beall et al. (2003)
• Hohner et al. (2003)
• Kaufmann/Carter (2003)
• Lüdtke (2003)
• Carter et al. (2004)
• Jap (2002 and 2003)
• Pearcy/Giunipero/Dandeo (2003)
no institutional
aspect
• Snyder (1996)
• Bag (1997)
• Branco (1997)
• Rodrigez-Aguilar et al. (1998)
• Wolfstetter (1998)
• Bajari (2001)
• Sim/Wong (2001)
• Compte/Jehiel (2002)
• Naegelen (2002)
• Niemeier (2002)
• Beckmann (1999)
Figure 3: Synopsis in Terms of Content and Methodology
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