Frame Rule for coding
Agronomic Sustainable agricultural practice is framed around agronomic aspects, like improved crop growth, better rooting or improved nutrient use
Economic Sustainable agricultural practice is framed around economic aspects, such as increased profits or costs
Environmental Sustainable agricultural practice is framed around environmental aspects, such as improved water quality or reduced pollution
Policy Sustainable agricultural practice is framed around policy aspects, such as policy encourages use of the practice or hinder update
Resilience Sustainable agricultural practice is framed around resilience aspects, such as using the practice could increase resilience for future environmental or economic changes
Social Sustainable agricultural practice is framed around social aspects, such as social costs or benefits like the practice (e.g. manure spreading) could cause a bad smell for the local community
Technical Sustainable agricultural practice is framed around technical aspects, such as the practice is easy/difficult to learn or requires additional training
Supplementary material. Codebook used for the frame analysis of farming press articles
Tone Rule for coding
Positive Code the frame as positive if the sentence is describing the frame in a positive manner e.g. the sustainable agricultural practice would provide benefits or reduce risks to the farmer
Negative Code the frame as negative if the sentence is describing the frame in a negative manner e.g. the sustainable agricultural practice would confer costs or increase risks to the farmer
