Korrekturhinweise
New design for department store
accepted not accepted
0 Uxbridge store in London
1 design a new concept attract also younger customers attract and retain customers attract young customers attract younger customers attract younger customers attracting younger customers change interieur
create a new concept design concept for BHS design makeover
design new concept BHS designing a new concept develop a new concept give a new design
make store contemporary making a design makeover showcase all brands equally showcase different brands equally showcasing in-house, external brands to design a concept
a new concept (no verb, vague) brief a new concept
change facilities (too vague) design a modern department
design a new logo (too narrow and specific) form a solid future
looking for dramatic architecture retain existing one
retaining existing ones showcasin in house
showcasing new store environment work
2 in high street locations high street
high street locations high streets
UK, high street locations UK, mainly high street
(answers containing just UK, without high streets, are wrong)
190 stores in UK in the UK London
stores in the UK UK
United Kingdom 3 easier to navigate
easier navigating
easier navigating the store easier navigation
easier store navigation easy navigation of store makes navigating (store) easier navigating became easier navigating easier in shop navigating has become easier navigating is easier
navigating is easy
navigating store now easier navigating the store
navigating the store --> easier navigating the store easier navigation is easier
they find things easier
architecture
draw customer into space draws customer into space flexibility
flexibility to the store it draws customers space more flexibility
navigating store and offer navigating the offer new cafe concept offer has become easier provided flexibility providing flexibility
shop in shop (and all variations) showcasing in-house
store provides flexibility
strong and dramatic architecture strong architecture
the same architectural principles there is a cafe
4 a fresh Scandinavian feel a fresher feel
a fresher feeling
a fresher Scandinavian feel a fresher Scandinavian feeling a Scandinavian feeling a Scandinavian impression fresh Scandinavian fresh Scandinavian feel fresher Scandinavian feel ginving a fresher feel gives a Scandinavian feel giving fresher Scandinavian feel Scandinavian
Scandinavian feel
Scandinavian feel to dining Scandinavian feeling
(answer must include "fresh" and/or
"Scandinavian")
a clean bold logo beautiful
clean and adaptable clean and adaptable cafe
dinning and takeaway expereince fashionable environment
feels contemporary and modern it's clean
more fashionable shop-in-shop feel shop-in-shop feeling simplistic bold wall graphics sitting at the front
takeaway experience they feel good warm, red and grey
5 a striking new identity a new identity
a contemporary modern feel a more fashionable environment a new identity
a new identity
a new visual language BHS got new identity BHS now feels modern brand now feels contemporary brand now feels modern contemporary and modern contemporary and modern brand contemporary and modern feel created a new identity
draw customers in fashionable
it looks more fashionable it's more fashionable shop-in-shop feel
show a fashionable environment showcase a fashionable environment showcased a fashionable environment showcased more fashionable environment showcasing a fashionable environment to draw the customers in
traditional brand feels contemporary
a clean bold logo (too specific, a logo is designed, not achieved)
awareness
circulation of the store
corporate identity (aspect "new" is missing) created strong, dramatic arquitecture equality
extend corporate identity liberately
modern and classic money
new cafe concept offer has become easier
strong and dramatic arquitecture strong corporate color palette
Justifications 0
The text says: “British department store chain BHS’s Uxbridge store in London has been given a design makeover aimed at attracting younger customers while retaining existing ones.” BHS therefore started their design renewal at the Uxbridge store near London.
1
The text says: “Design consultants Dalziel and Pow were briefed to design a new concept for BHS, showcasing in-house and external brands equally, in a credible modern and contemporary department store environment.” Therefore the people who were asked to update the store (Dalziel and Pow) had to design a new concept.
2
The text says: “BHS is owned by Sir Philip Green and has around 190 stores in the UK, mainly in high street locations.” The majority of the shops are therefore situated in high street locations.
3
The text says: “Navigating the store and the offer has become easier due to the introduction of
permanent straight and […].” The advantage of the new store layout for the customers is therefore that it is easier to navigate.
4
The text says: “A new café concept has been designed and brought to the front of the store to sit alongside the new concept, giving a fresher Scandinavian feel to the dining and takeaway experience.”
The customers therefore get from the new eating facilities a fresher Scandinavian feel.
5
The text says: “A striking new identity was created, including a clean bold logo, which deliberately moves away from the script logotype of old. ‘We have created a new visual language for the BHS brand, showcasing a more fashionable environment,’ said Dalziel and Pow. ‘This traditional brand now feels contemporary and modern, with a much enhanced scheme which raises the bar for future openings.’”
The designers therefore achieved through the visual changes a new identity, a new visual language and a contemporary and modern feel.
