Online Appendix
Table OA1: Descriptive statistics of all variables included in the analysis
Variable Type Valid
n
Miss- ing
Mean Std.
dev.
Skew Kurt Min Max Max price paid per bottle Single item 852 7% 3.7 1.28 0.33 2.73 1 7
Cicerones Index NA 1.6 0.66 1.22 4.01 1 4.3
Wine reports on TV Item 1 869 5% 1.6 0.82 1.48 4.90 1 5
Wine articles in press Item 2 877 5% 1.8 0.94 0.98 3.09 1 5
Wine Critics Item 3 875 5% 1.4 0.70 2.01 6.36 1 4
Confluences Index NA 1.3 0.55 2.58 10.85 1 5
Wine-tours Item 1 868 6% 1.2 0.55 3.95 20.16 1 5
Wine-seminars Item 2 874 5% 1.4 0.71 1.91 6.85 1 5
Rankings Index NA 2.4 1.10 0.32 2.19 1 5
Prizes and competitions Item 1 871 5% 2.2 1.18 0.59 2.27 1 5
Quality seals Item 2 860 6% 2.7 1.26 0.12 1.86 1 5
Appellations Index NA 2.9 1.09 -0.12 2.14 1 5
Region Item 1 881 4% 3.3 1.23 -0.53 2.30 1 5
Vineyard Item 2 873 5% 2.7 1.27 0.08 1.82 1 5
Producer Item 3 879 4% 2.7 1.37 0.14 1.73 1 5
Networks Index NA 2.6 0.97 0.06 2.52 1 5
Friends and Acquintances Item 1 882 4% 2.7 1.06 0.00 2.44 1 5
Family members Item 2 875 5% 2.5 1.15 0.22 2.20 1 5
Social Function Single item 836 9% 2.8 1.29 -0.02 1.77 1 5
Normative Expectation Single item 885 4% 1.6 0.85 1.46 4.70 1 5
Search Attributes Single item 865 6% 2.7 1.22 0.21 2.07 1 5
Experience Attributes Single item 861 6% 3.2 1.06 -0.15 2.48 1 5
Years of schooling Single item 910 1% 12.8 3.86 -0.23 1.53 6 17 Net household equivalence
income Single item 842 8% 2.1 1.63 2.66 12.51 0.1 13.5
Gender Single item 903 2% 0.5 0.50 0.06 1.00 0 1
Age Single item 903 2% 49.6 17.70 0.26 2.08 20 94
City of residence Single item 916 0% 2.6 1.10 NA NA 1 4
Table OA1: Descriptive statistics of all variables included in the analysis (continued)
Highbrow lifestyle Index NA 3.0 0.90 0.13 2.65 1 5.3
Taste classical music Item 1 890 3% 4.4 1.23 -0.50 2.42 1 6
Activity Opera Item 2 891 3% 2.1 1.02 0.67 2.91 1 5
Activity Theater Item 3 891 3% 2.5 1.00 0.31 2.70 1 5
Middle-brow lifestyle Index NA 2.7 1.00 0.46 2.27 1 5.5
Taste Electro Item 1 883 4% 3.0 1.28 0.91 2.73 1 6
Taste Indie Item 2 879 4% 3.1 1.60 0.38 1.96 1 6
Taste Rap Item 3 885 4% 3.0 1.26 0.62 2.51 1 6
Activity Disco Item 4 885 4% 1.9 1.10 1.07 3.33 1 5
Lowbrow lifestyle Index NA 3.0 1.01 0.77 2.82 1 6
Taste «Schlager» Item 1 874 5% 3.3 1.21 0.46 2.12 1 6
Taste traditional music Item 2 891 3% 2.7 1.10 1.21 3.55 1 6
